Why Great Brands Don’t Chase Trends

The Biggest Branding Mistake Companies Keep Making

The best brands don't just sell products; they understand people.In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and Phoebe Gates' startup controversy to Norway's remarkable World Cup campaign and Hollywood's latest blockbuster failures, every story points to the same lesson: great branding starts with understanding human psychology.We explore why storytelling consistently outperforms marketing, how positioning can create enormous value before a customer ever buys, and why attention alone is no longer enough to build a lasting brand. We also break down what founders can learn from celebrity endorsements, creator-led businesses, sports marketing, and the growing role of authenticity in a world driven by algorithms.This conversation is ultimately about the decisions that shape perception. Because the brands that win aren't always the ones with the biggest budgets, they're the ones that understand how people think, what people remember, and why people choose to care.Whether you're building a company, a personal brand, or simply trying to better understand modern marketing, this episode is a masterclass in why psychology will always outperform tactics.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Building in Public Changed Their Business ft. Hot Girl Pickles

Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack how they turned a simple product into a cultural brand by documenting the journey instead of hiding it.We talk about why building in public creates stronger communities than traditional marketing, how showing the messy parts of entrepreneurship became their greatest competitive advantage, and why consistency, not production quality, is what actually builds an audience online.The conversation also explores what happens after something goes viral. We discuss scaling from direct-to-consumer into retail, turning customers into collaborators, creating a brand people want to identify with, and why culture, not follower count, is becoming the real measure of influence.Whether you're building a product, a personal brand, or a business from scratch, this episode is a masterclass in modern brand building and why the companies winning today are the ones willing to let people in before they've figured everything out. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkNOYVNNbzFYWUhmVVkwSVh6c2pvNzdJZUNaZ3xBQ3Jtc0tuTC1Vc1czS2JQU1FNS2lyX2kzbk1EVkFDYWJlMzI5QzU2d243RkU0ZEhreXNBUC10MEJuamZNT1I3M1l3LXBGMl9sRlVkdEI2RjRMbkpPbDctNXVwVDFLVXo2ckI5aEdtMnZodlFtbGdhcFU0S1R0bw&q=https%3A%2F%2Fthirdeyeinsights.ca%2Fhire-tei&v=GWjxqShLc0A] 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHozTXM2RUNrSGhHMl8wMUEwa2VYQWtpQ3ZZd3xBQ3Jtc0tubzFPR01kZzd6ZmRQVjlqcmc4MGZXanFoclV2R1NJcDVvY1J2NFZIellwZVFIOEhNdE9CcUtfc09BUzVybEJtTmNvNWNIVXpTUzJEYkVyTjgxV0ZmX2RReFJlZzBrUEhqczhyazZDcTdIOEdEMHN3OA&q=https%3A%2F%2Fstore.camille-moore.com%2F&v=GWjxqShLc0A]💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxBcjYyTHo0clo5MXo0ajA2VnpiZng0OVhJd3xBQ3Jtc0ttZ204WlNSOWlHeFlNMWczZENQLVJYSjk0NWptRE0xSno3b2tjWk1CdXRQVDVOUHpWaEdOWW0zUmpiTTdpNDZvNVU0UzFUNDVpQU9SdHZVMFA2RkltSDNfRWZQUU9KTHFfOTRCbnBLT1ZoaFdyY2lfNA&q=https%3A%2F%2Fcamille-moore.com%2Fmasterclass%2F&v=GWjxqShLc0A]🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbng1ZktjejBac2d5SjFLNHFqNW4xa0FKVXJZUXxBQ3Jtc0tsdDRaaDIySWliYnJVeDZYUlFlZUhENEFmeWVTRVI3VThXV2I1djdnZzR4ODd1bWt3cEdMcDJXT19ady1LLVlPTEJCSUtndENHRkVLX0dZZFRhNjhIbGNhUHhyZW1ZRUhuRzh4WU1uSXhHVHJJdHQxMA&q=http%3A%2F%2Fbit.ly%2F4krhxgO&v=GWjxqShLc0A] 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHYwdjBsVXQxR1VtMV90cDcwUTZnRkdxR1BwZ3xBQ3Jtc0trOGdMcy0zWndmYnFZak1GdXB1MmhaQ1NCS2VYaXU1VmoydE9IMkdCaXQ0V1dRdFlIal9ORkNPaUxjYkhNSXhlQndNQ01lUjMweWVsRV9KVlRGS1VCVHZYLUpkZURrN3RfOUV6WEh0SFFld1F6UUNNNA&q=https%3A%2F%2Fsubstack.com%2F%40camilleemoore&v=GWjxqShLc0A] 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Why Great Brands Don’t Chase Trends

AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for creators, and why the brands that stand out aren’t chasing every trend. If you’re building a brand in the AI era, this conversation is for you. 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDBqekdhWXpseDdMdUU3bUdYRmRHcHQxYm5vZ3xBQ3Jtc0trSWk0MUVzZmVRTEx4RGRjN1oxaDlYOERVWlRlZkk4Y1YtaDBLZmN3Q29EOXFLMFR4RUlyUVM2M3pvSk1IOU9vYVRSb3M1YXczTUpGaVo5SlEtSGFJS3NpSDlfUXZqMlRydXJoaVIzYzVkeXZwNVRiRQ&q=https%3A%2F%2Fthirdeyeinsights.ca%2Fhire-tei&v=S1Ze4bFbSDg] 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHhaaGxrM0RwcXBDU3lhUjVGN3RqUVdmbFBpd3xBQ3Jtc0tsb3dlXzhSbFBQY2hyWUpxOVJuaUJhRk5DazlSU0VIRWctc1dsQmNRS0p5dGFVWHZ0YWI0bWUyQ3pzbHlYQkNLcXkxN0EwcEQ3YVczZzZ6bUtZa2ZSdGYxN1dCWDJLUmtaSURXelY3VDlDZWk1SU42UQ&q=https%3A%2F%2Fstore.camille-moore.com%2F&v=S1Ze4bFbSDg] 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1l0M0R5R0hjSDVQOEdnMy1LSmVzaFZlRkhDd3xBQ3Jtc0tteHhjUHpobDZTUVI0a3oweVZiMHRmT3I0bGI1Z1pBSnJSeXdnRVp6eWVHTE8xd05EV0JraUtBdUhmWXFqV1Fva0g4Nm0tVENBdUd2Wk5TbVg0WklhdWp0b09ibUdDSUg2RFU0b0xmZi1JNERraHFiTQ&q=https%3A%2F%2Fcamille-moore.com%2Fmasterclass%2F&v=S1Ze4bFbSDg] 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazZKVVl3Z1ltclFieXZvS3FPS0hqbFI2TzJpUXxBQ3Jtc0ttS2dtYUgzc1NVUkFJWTdvWnhMSll4ek4zZjBhbFJGQ2FvTG91Xy1kQjQyTVllQXJyMWNSLXMtemxJSHNYY2ZSV1FQdjltSkRjdFJXVWE0RDZlUDI2RGh3UjdoWHhmX1kwM0t2VzlYX2daOWJvWnlFSQ&q=http%3A%2F%2Fbit.ly%2F4krhxgO&v=S1Ze4bFbSDg] 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHdySUlBMlB2bnBjREhBVENDYlJ6RHpWYk52Z3xBQ3Jtc0tscVgxNlFZVWw1SF9wVlB5ZWtuWTVfZ3J1UnRlclhJeENfUHBjM2pWc3JpaVg4OER2ZGtZaXdJaVRteFg2a25yb2ZYQm5qOHZ3dm15Nk1uQkVFVHRqcWpVdlRoNUQ3ZUpRdndwZlNwSDROTXFiSFo0NA&q=https%3A%2F%2Fsubstack.com%2F%40camilleemoore&v=S1Ze4bFbSDg] 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided .Podcast chapters 00:00 [https://www.youtube.com/watch?v=S1Ze4bFbSDg] Teaser 01:16 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=76s] Why Most People Never Reach Their Potential 03:26 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=206s] The Turkey Trip That Went Completely Wrong 13:09 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=789s] The Psychology of Better Customer Experiences 17:16 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=1036s] Why Reactive Marketing Is Losing Its Edge 33:39 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=2019s] The AI Gold Rush & Protecting Your IP 44:04 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=2644s] Why AI Stories Still Feel Empty 53:12 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=3192s] Will Ferrell, Skims & Why Followers Don't Matter 01:00:12 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=3612s] Does Every Movie Need a Fashion Show? 01:03:49 [https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=3829s] Kevin Spacey, Storytelling & The Future of Hollywood

She Made $1 Billion On Glasses

How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an exit, and applying those experiences to a new venture. A must-watch for founders, marketers, and anyone passionate about brand strategy🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazQ4a0ZCN2dEckZvcklueWxWUktVMzVERFd5Z3xBQ3Jtc0tuVTBQX05fLWJlQ0hGSHAzN2VwRWh5M2RFcmd2dWlpREtNTkxncVI1X1RmdUZQdWVJOVlXMnU5RWplaXZRMXB5NzdyNEZfREh2eTdwdXhwOGZlbmxRMzhWOEdWZURSNlduS0hTUjJXaVVkWXktbVp5VQ&q=https%3A%2F%2Fthirdeyeinsights.ca%2Fhire-tei&v=cpAyaaQFUmY] 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXVrbmRZbzQ0NnB5MDBZYVFPaGk3bFd6YVZ0UXxBQ3Jtc0trSzVsTU9IYUdoX2tzUEdFVnZLTGxlblpYTzE3WWRWRHpFMUFjNF93MDEzV3U1ZUhZVWI3NG1VMUkyLUhwbzF4OGNyMGRBMlNEb1d3U2tzVXpfZ1R0X0p0MEdmcHpITVItbnpac3QzQUlHMGxJZG1SYw&q=https%3A%2F%2Fstore.camille-moore.com%2F&v=cpAyaaQFUmY]💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnh3VE5GUFd5VzMwenFNTGxybkp4QTR0QVVxZ3xBQ3Jtc0ttVkhzUFMxSnozVWxiTXA3NWxZQkx5eE5PcU1CazNxdGdpNzFYLWZpNU54bWJaTlpoakpMamdpRTZoWmZaa0JGZEVmaGU0cmFsSkVBM2FJVDVyZnpFN3hrYTVnMG9yTTNfSC1XOWVUa2lWSDVMakxLSQ&q=https%3A%2F%2Fcamille-moore.com%2Fmasterclass%2F&v=cpAyaaQFUmY]🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGdJblQycm5YSVgtS0NFUW1jN3VsWVM5NnBQQXxBQ3Jtc0ttVnN3Vkxqc1g1RENOM0FfQ2FfVVhhYk90NnRLTElYbDNHOE9EaHQ5bTBQbU5PWmg3X013Z2JPMDBkOVpwS3hpVHRDMkVtcjVCUmE3REthVldkVW9oc253c0M1cnFTdlJQTzF5SkRIT1hwSUZsVGFFUQ&q=http%3A%2F%2Fbit.ly%2F4krhxgO&v=cpAyaaQFUmY] 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2tXYVNwRVBYOU1IZTd6TC1YQmNvYU94aktZd3xBQ3Jtc0tua3F0T3drVWNicVFXTk1aZ1R5cnVzdGZsQzU0RW1VY2NIdUJ6RURhbWtWcWthMzl1YXVPM0FQZTNLTUFwUHF5R3N1b280cnQxMGVMcXJSSk1wUUNwdjI2Vy1YODJtQ29vQ3F0RnhEQTk0MlFwdGxBbw&q=https%3A%2F%2Fsubstack.com%2F%40camilleemoore&v=cpAyaaQFUmY] 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 [https://www.youtube.com/watch?v=cpAyaaQFUmY] Teaser01:16 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=76s] Building a Brand With Just $16504:29 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=269s] How Instagram & Influencers Changed Everything09:58 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=598s] Finding the Gap in the Eyewear Market14:20 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=860s] How One Launch Made $7 Million in 12 Minutes18:13 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=1093s] Scaling Mistakes & Lessons Learned30:33 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=1833s] Selling the Company & Starting Over36:10 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=2170s] Building Otra From Scratch46:55 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=2815s] The Marketing Strategy That Still Works Today53:27 [https://www.youtube.com/watch?v=cpAyaaQFUmY&t=3207s] Life Lessons From Building Two Global Brands

Why Reddit Is Quietly Winning The Internet

From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing.We break down why search is changing, how AI is influencing consumer decisions, why community is becoming more valuable than ever, and what founders and marketers need to do to stay ahead in the next era of branding.If you’re building a brand, this is where the future is headed.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Why Cannes Lions Matters04:37 Hyrox’s $1 Billion Opportunity08:12 Snapchat’s Biggest Bet Yet13:23 The Story Snapchat Forgot To Tell19:02 Meta vs Snapchat Glasses22:23 Why Snapchat Users Are Happier28:06 Why Reddit Is Quietly Winning The Internet31:56 Reddit’s Biggest Advantage For Brands35:06 Google’s AI Problem Explained39:32 How To Optimize Your Brand For AI43:20 Drake Sells OVO48:23 The Biggest Lesson From Cannes Lions50:57 The Strategy Mistake Most Brands Make