The Behind The Flavor’s Podcast

Behind the Flavor S2E6: Beyond the Flavor

What if flavor could do more than taste good? What if it could create a full sensory experience? In this episode the Beck Flavors sensory science team takes a deep dive into Beck Beyond™ — our new line of sensory-driven flavor enhancers designed to transform how beverages are experienced. From cooling sensations and lingering heat to juicy mouthfeel amplification and bright citrus puckering, this episode explores how modern flavor innovation is moving beyond taste alone. Join Megan and Mike as they break down all four Beck Beyond™ enhancers: 🔥 Up the Heat ❄️ Cooling Enhancer 🍊 Pith Pucker 🍑 Juicifier They discuss the science behind trigeminal sensations, the consumer trends driving multisensory beverages, and how brands can use these systems to create more immersive, memorable, and differentiated products across alcoholic and non-alcoholic beverages.

Behind the Flavor S2E5: World of Coffee Recap

Step inside one of the coffee industry’s biggest events of the year! In this episode of Behind the Flavors Podcast, the Beck Flavors team takes you behind the scenes at the 2026 SCA World of Coffee Expo in sunny San Diego, California. From trending coffee flavors and innovative brewing equipment to roasting education and industry insights, this expo brings together baristas, roasters, coffee shop owners, flavor houses, and coffee enthusiasts from around the world. Whether you attended the show, missed it, or have always wondered what it’s like inside a massive coffee expo, this recap gives you a firsthand look at the energy, innovation, and creativity shaping the future of coffee. Grab a cup of coffee and come experience the show with us!

Behind the Flavors S2E4: The Hurdles and Keys to Success Behind Manufacturing

Discover a milestone installment of Behind the Flavor Podcast featuring host Michael Schubert in conversation with his brother, Doug Schubert, Director of Operations and Procurement at Beck Flavors. This unique discussion explores firsthand perspectives on scaling an organization, offering practical guidance for businesses considering facility growth or operational enlargement. Doug shares real-world lessons drawn from years of experience supporting Beck’s evolution, highlighting essential strategies that drive successful transitions. Throughout this conversation, several critical focus areas are explored, including: • Strategic preparation • Regulatory approval navigation • Process development implementation • Team structure cultivation

Season 2 Episode 3: Behind the Infusion

The THC/CBD beverage category is experiencing accelerated growth, driven by the continued shift toward low- and no-alcohol consumption. Developing successful cannabis-infused beverages requires a nuanced understanding of both flavor science and functional formulation.   In this episode, Beck Flavors’ Senior Applications Manager & Technical Sales expert, Adam Berge, explores the critical elements of THC beverage development—from emulsion technology and cannabinoid delivery systems to advanced sweetness modulation and bitterness masking strategies. He breaks down how these components interact to optimize stability, bioavailability, and sensory performance, offering a comprehensive look at the science behind creating balanced, consumer-ready cannabis beverages.

Season 2, Episode 2: From Bean to Brand - Commercializing Coffee in Today’s Market

Get ready for a brew-tiful deep dive in one of our most anticipated episodes yet!   In this coffee-focused installment of Behind the Flavor, our resident coffee and tea experts — National Sales Director Carrie Cubberley and Director of New Business Development Sara Borusiewich — spill the beans on everything happening in the world of coffee today. From the challenges shaping the market after 2025 to practical guidance on how to successfully commercialize your next coffee product, this episode is packed with insights you won’t want to miss.   Carrie and Sara also break down how a flavor company can elevate coffee formulations — from tackling bitterness and enhancing sweetness to optimizing usage rates for both performance and cost efficiency. And of course, they serve up a fresh look at emerging trends, highlighting the flavors, formats, and consumer preferences set to define the upcoming Spring and Summer coffee season.   Whether you’re developing your next ready-to-drink launch, exploring new flavor directions, or simply looking to stay ahead of the curve, this episode delivers the perfect blend of strategy, innovation, and inspiration.