The Bond. Marketing and Sales.

Podcast by Imogen Arnold-Dunk and Stuart Poignand

English

Business

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About The Bond. Marketing and Sales.

The Bond is about forming deeper customer connections in marketing and sales. In snack-sized episodes, experienced marketers Stuart Poignand and Imogen Arnold-Dunk from Poignand Consulting discuss the A-Z of winning contemporary marketing practices. Gain insights on becoming more mindful of your customers through relevance and authenticity. And learn how to grow in today’s hyper-competitive markets through robust strategy, process and technology. Check out poignand.biz to learn more about their marketing services and story.

All episodes

15 episodes

HOW GEO is transforming marketing and sales

This episode explores how Generative Engine Optimisation (GEO) is reshaping marketing and sales. Hosts Stu and Im explain how to optimise content for AI engines like ChatGPT. They highlight the shift from keyword rankings to answer-based visibility. GEO helps brands get cited in AI responses—not just ranked in search.

6 Oct 2025 - 12 min

How AI is supercharging marketing

Explore how artificial intelligence is transforming marketing strategy and execution. Stu and Im discuss how AI is enhancing customer engagement, personalising content, and boosting campaign performance—especially when integrated with powerful platforms like HubSpot. Whether you're scaling up or just getting started, you'll gain ideas on how to harness AI and HubSpot to drive real marketing results.

11 Apr 2025 - 13 min

Improve your marketing with AI

Discover the game-changing impact of AI in marketing. Stu and Im discuss AI marketing technologies and explore how businesses can leverage AI to gain valuable insights into customer preferences and meaningfully engage with customers at scale.

11 Mar 2024 - 7 min

Unlock the Potential: Mastering the Power of Facebook and Instagram Ads. Season 2. Episode 2.

Facebook and Instagram offer incredible opportunities for brands to find and connect with new customers but advertising on these platforms can feel confusing and sometimes overwhelming. Join seasoned marketers Stu & Im as they share invaluable insights and proven strategies for crafting successful ad campaigns on these powerhouse platforms.

2 Jan 2024 - 16 min

Why you can't ignore social media advertising. Season 2. Episode 1.

Did you know Gen Z consumers now use social media platforms for brand searches more than they use Google? Social media engagement is now ubiquitous across all market segments. Join Im and Stu as they discuss why social media advertising must be on the agenda for brands.

27 Oct 2023 - 12 min

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