The Brand Roots Podcast

From Hobbyist to Professional: Building a Photography Business with Rachel

In this episode, Rachel, the talented photographer behind Obscura Studios, shares her inspiring journey—from discovering her passion for photography as a young artist to building a thriving business.  Rachel dives deep into finding her unique artistic voice, the power of storytelling through photography, and offers valuable insights for creative entrepreneurs struggling to find their style and grow their business.

Building a Successful Photo & Video Business: Andrew Stone

In this episode of Creative Grove, Tim sits down with Andrew Stone, a photographer and videographer specializing in health, wellness, and lifestyle brands.  Andrew shares his personal journey—from his humble beginnings with an iPod Touch camera to becoming a full-time creative entrepreneur. He opens up about the power of niching down, the value of spec work, and the importance of mentorship in building a thriving creative business.  Andrew also dives into how Donald Miller’s Business Made Simple framework reshaped his business strategies, emphasizing the crucial balance between creativity, entrepreneurship, and life.  Throughout the conversation, Andrew highlights practical tips for young photographers, the mindset needed for creative longevity, and the deeper “why” driving his work—his faith and passion for storytelling.

Start With Why: The Blueprint for Purpose-Led Growth

In this episode of Mic’d Up Marketing, we break down one of the most influential business books of the last two decades—Simon Sinek’s Start With Why—and explain how clarifying your “why” can radically change how you lead, market, and grow your business. We walk you through the Golden Circle framework (Why → How → What) and unpack why so many companies get it backward. You’ll hear examples from brands like Apple, Southwest, and Patagonia, as well as a powerful client story from Fisher’s Backyard Structures—real businesses leading with purpose, not just product. If you’ve ever felt stuck in your messaging, disconnected from your team, or unsure how to stand out in a crowded market, this episode will show you how purpose becomes the key to clarity, loyalty, and long-term growth. We also share how we help clients uncover their own why—and how you can too. Whether you’re a founder, creative, or marketer, this is the foundation everything else in your brand should be built on.

Milk Stunts, Cookie Reviews, and 30 Million Views | Inside Taylor Chip’s Growth Engine

In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral mind behind one of the fastest-growing cookie brands in America. Cameron shares: * How he transitioned from music and wedding videography to viral content strategy * The origin story of Taylor Chip’s cookie review series and its explosive success * His candid thoughts on content volume, burnout, feedback loops, and the myth of perfection * Why most brands misunderstand attention, engagement, and what “building in public” really means * The behind-the-scenes of their best-performing videos (including milk in the center console) * Why done is better than perfect—and why most businesses just need to hit record This isn’t a theory-based conversation. It’s a masterclass in making content that cuts through the noise, grows a cult following, and still keeps the heart of the brand intact.

Clarify Your Message with the StoryBrand 7-Step Model (Marketing Made Simple)

In this episode of Mic’d Up Marketing, hosts Sarah and Tim dive deep into the StoryBrand framework, popularized by Donald Miller.  They break down how this powerful storytelling method, inspired by Joseph Campbell's "Hero's Journey," effectively shifts a brand’s narrative by placing the customer as the hero and positioning the business as the guide.  They explain how world-renowned brands like Dave Ramsey’s Ramsey Solutions successfully utilize StoryBrand principles, and offer actionable insights and real-life examples from their own creative branding studio.