How to Get New Clients From Your Podcast

How to Get New Clients From Your Podcast

It's pretty much the dream for a business owner starting a podcast - but not every show can manage to create that direct line between listeners and new clients - you need the right mix of expertise, audience, content and offer. Angela Foster is the host of the Inside Petite Style podcast, and when she started her show, after just a few month she found she was gaining 3-4 new clients a week from listeners. I asked her to join me on the Business Podcast Spotlight to talk about how she came to be getting that result - and how to scale it up even more. The Business Podcast Spotlight features podcast case studies with business owners in a wide variety of industries, looking at what is working, what they are experimenting with and how it's all working. Every episode shares specific lessons and strategies you can use on your own show.

How to Host a Panel Discussion For Your Podcast

If you want to grow your business through relationships, then a panel discussion show is probably on your radar. It's not the easiest type of podcasting, however - hosting a panel that is interesting, makes all of the participants glad they spent the time, and keeps your audience engaged takes some work. Robbie Samuels, host of the Biz Book Pub Hub show shares a masterclass in panel moderation, and how it has vbecome a vital part of his author's resource ecosystem, and Business Podcast Spotlight host Megan Dougherty gets into how a Panel discussion can fit into your broader business podcasting strategy.

If You Want Something Different, Do Something Different

What happens when you invest in a proper home studio and start experimenting with new podcast series? That’s exactly what Karen Covy, divorce coach and host of Off the Fence, has been up to and the results have been pretty incredible. We talked about the process of building her recording space, why adding mini-series gave her audience a big boost, and how she’s now bringing live coaching sessions onto the show. Full Case Study: https://onestonecreative.net/if-you-want-something-different-do-something-different/ [https://onestonecreative.net/if-you-want-something-different-do-something-different/] Karen Covy on Web [https://karencovy.com/] | Off The Fence Podcast [https://karencovy.com/podcast/] | Free Coaching [https://karencovy.com/freecoaching/] | LinkedIn [https://www.linkedin.com/in/karencovy/] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest]

What Are Your Podcast Tentpoles?

How do you make a podcast work as a real content engine for your business and still keep it fun enough that you don’t burn out? That’s what Mike Montague, founder of Avenue9 and host of the Human-First AI Marketing Podcast, is figuring out (spoiler: he’s got a really smart system for it) on this episode of the Business Podcast Spotlight. Full Episode: https://onestonecreative.net/what-are-your-podcast-tentpoles/ [https://onestonecreative.net/what-are-your-podcast-tentpoles/] Mike Montague on: Avenue9 [http://avenue9.com/] | Human-First AI Marketing Podcast [https://podcast.avenue9.com/] | LinkedIn [https://www.linkedin.com/in/mikedmontague/] Megan Dougherty on: One Stone Creative [https://onestonecreative.net/] | LinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest]

How to Make Sure You’re Talking to the Right People

How do you keep a podcast short and simple for your audience, while still using it to build real business relationships behind the scenes? That’s exactly what accountability coach and author Robin J. Emdon is doing with his show, Goalbusters and what we dug into on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/how-to-make-sure-youre-talking-to-the-right-people/ [https://onestonecreative.net/how-to-make-sure-youre-talking-to-the-right-people/] Robin J. Emdon: Web [https://getresultsology.com/] | Free Book Download [https://getresultsology.com/funnel/free-pdf-book/free-pdf-of-getresultsology-book/?op3_vid=3294] | LinkedIn [https://www.linkedin.com/in/robinjemdon/] Goalbusters Podcast [https://getresultsology.com/podcast/] | Also on: Spotify [https://open.spotify.com/show/0GK9sYXaGqlLMykokrKPLc] | Apple Podcasts [https://podcasts.apple.com/gb/podcast/goalbusters-productivity-tips/id1747000085] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest]