Billede af showet The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts

The Business Podcast Spotlight: Strategies and Case Studies for Profitable Podcasts

Podcast af Megan Dougherty | Podcast Producer, Strategist, Researcher and Author

engelsk

Business

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Podcasting for Business is different than other kinds of podcasting. It’s not about being the most popular. It’s about being more profitable. But profitable podcasting is less about podcasting best practices and more about solid business strategy. Because a profitable podcast for a business, always starts with the business goals. And those goals are going to look different in different industries and for different companies within those industries. What a law firm will get out of a podcast is different than what a marketing consultant will get out of one. Each episode of the Business Podcast Spotlight is a strategic consultation about how a real business owner is stratigically using podcasts, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. The Business Podcast Spotlight is hosted by Megan Dougherty, a podcast producer, strategist and research. She is the co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report. Each episode is informed by the Business Podcast Blueprints(tm), One Stone Creative’s proprietary methodology for creating podcasts that drive real business results. There are 5 of them: Relationship Building Podcasts that help connect business owners to the people they need to grow. Audience Engagement Podcasts that help nurture audiences and leads at scale. Thought Leadership Podcasts that establish hosts and brands as authorities in their spaces. Conversion Podcasts that change listeners from one kind of relationship with the host to another. Content Podcasts that help execute on SEO strategies and keep the social media flywheel turning. The Business Podcast Blueprints help expert business owners design profitable podcast strategies that work consistently, without wasting time on chasing metrics that don’t really matter. By focusing on your most important goals, you create a business podcast strategy that moves the needle in a way you can measure. Some of the questions we explore with different business owners are: What are podcasting best practices? How do business owners use podcasts for marketing? How do business owners use podcasts for business development? How do business owners use podcasting to get new clients? What makes podcasts profitable for a business? What does a successful business podcast look like? Why is podcasting for Business Different than other kinds of podcasting? We also look at the business podcast data found in the annual State of Business Podcasting Report, a deep dive into the top 100 buinsess podcasts. This is a benchmark podcast indstry report that examines the most successful business podcasts accross over 70 different criteria like podacst sponsorship, social media promotions, branding and design, podcast format and release schedules, websites and distribution and more. You can get more information about the Business Podcast Blueprints and the State of Business Podcasting report at OneStoneCreative.net, and you can download a free copy of Podcasting for Business at PodcastingforBusiness.com. Popular Episode Topics Include: podcasting for business, business podcast strategy, profitable podcasting, podcast ROI, podcasting for lead generation, business podcast research, business podcast benchmarks, podcast roi data, podcast statistics, business podcast success metrics, business podcast trends, podcasting for lawyers, podcasting for non-fiction authors, podcasting for consultants, thought leadership marketing, audience engagement podcasts, authority building, podcast referral marketing, podcasting for business development

Alle episoder

28 episoder

episode If You Want Something Different, Do Something Different cover

If You Want Something Different, Do Something Different

What happens when you invest in a proper home studio and start experimenting with new podcast series? That’s exactly what Karen Covy, divorce coach and host of Off the Fence, has been up to and the results have been pretty incredible. We talked about the process of building her recording space, why adding mini-series gave her audience a big boost, and how she’s now bringing live coaching sessions onto the show. Full Case Study: https://onestonecreative.net/if-you-want-something-different-do-something-different/ [https://onestonecreative.net/if-you-want-something-different-do-something-different/] Karen Covy on Web [https://karencovy.com/] | Off The Fence Podcast [https://karencovy.com/podcast/] | Free Coaching [https://karencovy.com/freecoaching/] | LinkedIn [https://www.linkedin.com/in/karencovy/] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest]

25. sept. 2025 - 26 min
episode What Are Your Podcast Tentpoles? cover

What Are Your Podcast Tentpoles?

How do you make a podcast work as a real content engine for your business and still keep it fun enough that you don’t burn out? That’s what Mike Montague, founder of Avenue9 and host of the Human-First AI Marketing Podcast, is figuring out (spoiler: he’s got a really smart system for it) on this episode of the Business Podcast Spotlight. Full Episode: https://onestonecreative.net/what-are-your-podcast-tentpoles/ [https://onestonecreative.net/what-are-your-podcast-tentpoles/] Mike Montague on: Avenue9 [http://avenue9.com/] | Human-First AI Marketing Podcast [https://podcast.avenue9.com/] | LinkedIn [https://www.linkedin.com/in/mikedmontague/] Megan Dougherty on: One Stone Creative [https://onestonecreative.net/] | LinkedIn [https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest]

18. sept. 2025 - 27 min
episode How to Make Sure You’re Talking to the Right People cover

How to Make Sure You’re Talking to the Right People

How do you keep a podcast short and simple for your audience, while still using it to build real business relationships behind the scenes? That’s exactly what accountability coach and author Robin J. Emdon is doing with his show, Goalbusters and what we dug into on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/how-to-make-sure-youre-talking-to-the-right-people/ [https://onestonecreative.net/how-to-make-sure-youre-talking-to-the-right-people/] Robin J. Emdon: Web [https://getresultsology.com/] | Free Book Download [https://getresultsology.com/funnel/free-pdf-book/free-pdf-of-getresultsology-book/?op3_vid=3294] | LinkedIn [https://www.linkedin.com/in/robinjemdon/] Goalbusters Podcast [https://getresultsology.com/podcast/] | Also on: Spotify [https://open.spotify.com/show/0GK9sYXaGqlLMykokrKPLc] | Apple Podcasts [https://podcasts.apple.com/gb/podcast/goalbusters-productivity-tips/id1747000085] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest]

11. sept. 2025 - 29 min
episode Sometimes You Just Need a New Podcast cover

Sometimes You Just Need a New Podcast

What do you do when your podcast has been a huge success - building your brand, teaching you things you couldn’t have learned anywhere else, even bringing you new clients - but it doesn’t fit where your business is heading anymore? That’s exactly what Lisa Mulligan, founder of The Culture Ministry and host of A Dog Called Diversity, was figuring out and what we talked through on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/sometimes-you-just-need-a-new-podcast/ [https://onestonecreative.net/sometimes-you-just-need-a-new-podcast/] Lisa Mulligan: The Culture Ministry [https://www.thecultureministry.com/] I The Culture Ministry LinkedIn [https://www.linkedin.com/company/the-culture-ministry/] I LinkedIn [https://www.linkedin.com/in/lisa-ann-mulligan/?originalSubdomain=nz] A Dog Called Diversity: https://www.thecultureministry.com/a-dog-call-diversity-podcast [https://www.thecultureministry.com/a-dog-call-diversity-podcast] Apply to be a Guest: https://onestonecreative.net/SpotlightGuest [https://onestonecreative.net/SpotlightGuest] Additional Episodes to check out: https://adogcalleddiversity.buzzsprout.com/1588180/episodes/8236192-i-m-exhausted-and-i-want-you-to-know-why-with-michael-lints [https://adogcalleddiversity.buzzsprout.com/1588180/episodes/7212862-mum-am-i-black] https://adogcalleddiversity.buzzsprout.com/1588180/episodes/7212862-mum-am-i-black [https://adogcalleddiversity.buzzsprout.com/1588180/episodes/7212862-mum-am-i-black] https://adogcalleddiversity.buzzsprout.com/1588180/episodes/9426941-the-best-diversity-and-inclusion-energy-with-devon-michelle [https://adogcalleddiversity.buzzsprout.com/1588180/episodes/9426941-the-best-diversity-and-inclusion-energy-with-devon-michelle]

4. sept. 2025 - 31 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

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