The Business Takeaway Podcast, Leadership & Business Advice
In this episode, Ryan Metcalfe, founder and CEO of Preevue, shares candid insights on the evolution of digital twins, the significance of failure, and how technology is reshaping theatre and entertainment industries. His journey demonstrates how strategic engineering, embracing errors, and an eye for innovation can disrupt even the most traditional sectors. This is a true lesson in business disruption! KEY TAKEAWAYS: * The importance of viewing failure as a learning tool; Ryan emphasises that having one spectacular failure is a sign of pushing boundaries enough. * How the company’s early mistakes, like product failures, provided critical lessons that drove growth and innovation. * The challenge and reward of managing multiple roles—bridging the arts and technology with dynamic sector shifts. * The evolution of theatre visualisation from rudimentary models to highly accurate digital twins, transforming staging and set design. * How technology like laser scanning and 3D modeling offers unprecedented accuracy, making visualisation integral rather than supplementary. * The long, patient process of integrating visualisation tech with large venues, exemplified by collaborations with ATG and Moulin Rouge. * Ryan’s insight into the cultural gap between theatre’s artistic drives and the tech industry’s efficiency focus. * Practical advice: move quickly with minimal viable products—test, learn, and adapt before overplanning. * Future visions for production visualisation becoming a formalized, industry-standard role, supported by comprehensive data and workflow integration. TIMESTAMPS: 00:00 - Ryan reacts to a major product failure and values lessons learned 02:20 - Challenges of managing diverse roles across theatre and media 04:10 - Creativity meets sales: blending art with commercial goals in entertainment 06:00 - Evolution of visualisation in theatre and how digital twins are transforming productions 08:50 - Breaking the misconception of visualization as a gimmick in arts projects 12:00 - How detailed laser scanning creates accurate digital models for ticketing and design 15:30 - The rise of AI and emerging technologies, and their impact on the industry 18:00 - The importance of rapid testing and iterative development in tech adoption 20:30 - Ryan’s early entrepreneurial start at 18 and the importance of perseverance 22:00 - Building credibility: from small gigs to working on Harry Potter’s Broadway production 25:00 - The long timeline to prove new tech to industry giants like ATG 29:00 - The future of production visualizers and the formalization of this industry role 33:00 - Handling technological resistance and pushing the art forward with digital tools 36:40 - Innovation in venue data collection through COVID scans and the growth of ticketing tech 40:00 - The strategic approach to AI, balancing risks and opportunities in visualisation 43:00 - Lessons learned from running a business without prior experience or formal training 45:00 - The importance of being a jack-of-all-trades and building resilient teams 46:30 - Ryan’s reflections on leadership and the ongoing responsibility of founding and running a business RESOURCES & LINKS: * Preevue [https://www.preevue.com/] CONNECT WITH RYAN METCALFE * LinkedIn [https://www.linkedin.com/in/ryan-metcalfe/] This episode is a masterclass in how a creative industry embraces technology, overcomes tradition, and pushes boundaries—both artistic and entrepreneurial. Ryan’s story underscores that innovation often starts with a simple idea, fueled by a willingness to fail, learn, and adapt.
26 episodes
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