The Candle Business Podcast

Why I Don’t Cure My Candles

In this episode, I share my thoughts on candle cure times, testing, and why I don't always follow traditional candle making advice after years of working with the same materials. We'll discuss the difference between testing and selling candles, how cure time affects performance, and why becoming deeply familiar with your products can help you make more confident business decisions. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

I Started a Monthly Candle Subscription Box!

In this episode, I share why I finally launched a monthly candle subscription box after nearly six years in business. I'll walk through my thought process, how I designed the customer experience, chose the first exclusive fragrance, and the lessons I've learned about keeping a subscription simple and sustainable. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

If You Want to Start a WHOLESALE Candle Business in 2026, Watch This!

Thinking about selling your candles wholesale? In this episode, I break down the pros and cons of wholesale, how it differs from direct-to-consumer sales, and the strategies that have helped us generate over $200,000 in wholesale sales on Faire. You'll learn about pricing, profit margins, retailer relationships, product assortment, and how to start building a sustainable wholesale business. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

Your Wake Up Call: 5 Things You’re NOT Thinking About Before Launching Your Candle Business

In this episode of the Candle Business Podcast, I’m breaking down five major things most candle makers overlook when trying to turn their hobby into an actual business. This topic came directly from a question asked during a coaching session and it’s one I know so many of you are wondering about too. We talk about why focusing only on your product can hold you back, how understanding your ideal customer changes everything, and why small businesses don’t need to market like big corporations. I also dive into the importance of visual presentation and cohesive branding, plus the reality of how much time you’ll spend on things other than making candles once you step into the business owner role. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me [https://www.ericamariemorris.com/work-with-me] ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco [https://inventora.co/memoryboxcandleco] Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ [https://www.instagram.com/memoryboxcandleco/] My Website: https://www.ericamariemorris.com/

How to Get a POWERFUL Hot Throw in Your Candles

In this episode, we discuss five practical ways to improve your candle's scent throw, including fragrance oil temperature, vessel size, wax selection, fragrance load, and proper mixing techniques. If you've ever struggled with candles that smell great up close but don't fill a room, this episode will help you troubleshoot common causes and create stronger performing candles. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]