The Conversion Collective

#5: Incrementality vs. ROAS

Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.

#4: Myth-busting Ad Campaigns: Strategy, Conversions and Channel Choices

More myth-busting! This time, we’re joined by Performance Expert Kylian van Vaalen to talk about strategies and channels. It’s a conversation about conversion.

#3: Myth-busting Ad Campaigns: Creatives, Automation, and Data

Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

#2: How Important Are Creatives in Advertising, Really?

Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

#1: Payday purchases and travel trends

We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.