The Cookieless Present by SugarFree

Podcast af Thomas Riordan

engelsk

Business

Derefter 99 kr. / måned. Opsig når som helst.

20 lydbogstimer pr. måned
Podcasts kun på Podimo
Gratis podcasts

Læs mere The Cookieless Present by SugarFree

Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future". But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising.

Alle episoder

5 episoder

EP5 featuring Sean Sweeney from First Position Digital

Sean Sweeney (Founder/CEO at First Position Digital) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

23. feb. 2023 - 1 h 0 min

EP4 featuring Ishan Bhaumik from GfK

Ishan Bhaumik (VP at GfK) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on December 13th, 2022. We hit on the use of offline datasets to calibrate digital ad spend, mingling panelist data with user-level data, and the potential of geo lift studies to measure walled gardens.

17. feb. 2023 - 22 min

EP3 featuring Chris Williams from Arima

Chris Williams (Chief Marketing Officer at Arima) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on November 3rd, 2022.

17. feb. 2023 - 23 min

EP2 featuring John Baronello from Merkle Cardinal Path

John Baronello (VP of Digital Transformation at Merkle Cardinal Path) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

17. feb. 2023 - 23 min

EP1 featuring Kelly Turner from Taco Bell

Kelly Turner (Manager, Media at Taco Bell) and Tom Riordan (Founder of SugarFree) discuss advertising in a changing digital identity landscape. Show less

16. feb. 2023 - 9 min

Tilmeld dig for at lytte

En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.

Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍

Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Vælg dit abonnement

Mest populære

Begrænset tilbud

Premium

20 timers lydbøger