The Entrepreneur's Ethic
Craig Rupp has spent years building at the frontier of autonomous agriculture, helping pioneer systems that allow tractors to operate autonomously in real production environments. Before Sabanto, Craig played a foundational role in the creation of FieldView, which eventually landed at Climate Corporation. It’s a technology that remains central to modern precision agriculture and ultimately part of the story of Monsanto’s acquisition of Climate and the downstream impacts on what today we call agtech. Craig’s career sits at the intersection of agriculture, engineering, software, and entrepreneurship. We spoke about the origins of FieldView, lessons from building hard technology companies, working with David Friedburg, what autonomy changes economically for agriculture and where he believes the future of farming is heading.”
40 episodios
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