The Foundr Podcast with Nathan Chan

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword. In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand. What you’ll learn: • How Peach & Lily built trust in a crowded industry • Why Alicia avoided shortcuts, even when growth was slow • The viral moment that changed everything—and how they prepared for it • Her approach to formulation, transparency, and community • Lessons from burnout and building with integrity • Why "glass skin" wasn’t a trend—it was education If you want to build a product people love and trust for years—not months—this episode is for you. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Alicia Yoon Website → Click Here [https://www.peachandlily.com] Instagram → Click Here [https://www.instagram.com/peachandlily] Alicia’s Instagram → Click Here [https://www.instagram.com/aliciayoon212] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch. In this episode, I break down the exact networking and outreach strategy I used to connect with one of the world’s most famous founders, plus how you can apply it to land meetings, partnerships, or interviews with anyone in your industry — even if you’re starting from zero. Here’s what you’ll take away: • The “serve first, ask later” networking strategy every entrepreneur should know • How to identify and connect with gatekeepers to reach high-profile people • Creative ways to create value so industry leaders want to give you their time If you’ve been holding back from reaching out to someone you think is “too big,” this episode will give you the exact steps and confidence to make it happen. This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠https://your.omnisend.com/foundr⁠ [https://your.omnisend.com/foundr] to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠https://www.foundr.com/startdollartrial⁠ [https://www.foundr.com/startdollartrial] PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠https://foundr.com/pages/coaching-start-application⁠ [https://foundr.com/pages/coaching-start-application] → Already have a store? Apply here → ⁠https://foundr.com/pages/coaching-growth-application⁠ [https://foundr.com/pages/coaching-growth-application] CONNECT WITH NATHAN CHAN Instagram → ⁠https://www.instagram.com/nathanchan⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠https://www.linkedin.com/in/nathanhchan/⁠ [https://www.linkedin.com/in/nathanhchan/] FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠https://bit.ly/2uyvzdt⁠ [https://bit.ly/2uyvzdt] Website → ⁠https://www.foundr.com⁠ [https://www.foundr.com] Instagram → ⁠https://www.instagram.com/foundr/⁠ [https://www.instagram.com/foundr/] Facebook → ⁠https://www.facebook.com/foundr⁠ [https://www.facebook.com/foundr] Twitter → ⁠https://www.twitter.com/foundr⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠https://www.linkedin.com/company/foundr/⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠https://www.foundr.com/podcast [https://www.foundr.com/podcast]

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal. She reveals: • How she turned 18 SKUs into millions of units sold in year one • The simple packaging strategy that disrupted the beauty industry • Why she avoided debt and scaled profitably without VC pressure • Her raw take on selling her “baby” and facing post-exit depression • The lessons from a failed second business—and why it was her best teacher • Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Toni Ko Website → ⁠⁠⁠⁠ [https://trysuri.com]⁠Click Here⁠ [https://bespokebeautybrands.com] Instagram → ⁠⁠⁠⁠ [https://www.instagram.com/trysuri] ⁠Click Here⁠ [https://www.instagram.com/tonikokoko/] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t. In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wall—mentally, emotionally, and physically. What followed was one of the hardest seasons of my entrepreneurial journey. But it also forced me to change everything: how I work, how I lead, and how I show up in my life. Here’s what you’ll take away: • The real signs of burnout I ignored for too long • The boundaries and routines that brought me back • How to grow your business without sacrificing your health This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠⁠⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]

Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care. In this episode, she shares how Burst launched at dental conventions, scaled through hygienist word-of-mouth, and partnered with A-list influencers like Khloé & Kim Kardashian—all while keeping product quality and customer obsession at the center of their brand. What you’ll learn: • Why they skipped traditional launch playbooks and scaled through hygienists • The two growth levers that made Burst explode • How Brittany navigated inventory stress, funding rounds & 75-day lead times • Her philosophy on hiring, culture, and leadership • Why they chose the more expensive delivery option—and how it paid off • How they gave back with campaigns that also drove profit If you’re building a physical product brand and want to do it the smart, scrappy way—this is a masterclass in operational excellence and brand building. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-start-application] → Already selling and want to scale? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://foundr.com/pages/coaching-growth-application] Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.foundr.com/startdollartrial] Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://your.omnisend.com/foundr] to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nathanchan] LinkedIn → ⁠⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nathanhchan/] Connect With Brittany Stewart Website → Click Here [https://www.burstoralcare.com] Instagram → Click Here [https://www.instagram.com/burstoralcare] Brittany’s Instagram → Click Here [%20https://www.instagram.com/britstewart] Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://bit.ly/2uyvzdt] Website → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.foundr.com] Instagram → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/foundr/] Facebook → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/foundr] Twitter → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/foundr] LinkedIn → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/foundr/] Podcast → ⁠⁠⁠⁠⁠⁠Click here [https://www.foundr.com/podcast%E2%81%A0]