The Innovation Armory

Stop and Smell the Innovation

Today’s episode features a discussion with Aron Gelbard, CEO of Bloom & Wild, the leading online flower delivery company across UK and Europe. Bloom & Wild recently raised a £75 million Series D round led by General Catalyst. In this episode you’ll hear from Aron about how Bloom & Wild differentiates from its competitors through a combination of business process, packaging, supply chain and consumer interface innovations. I really appreciated Aron’s lessons on the importance of vertical integration in supply chains, gift giving in consumer businesses and exporting B2B innovations to the B2C world. You can check out more takeaways from this episode and additional content on technological innovation at samnatbony.substack.com or theinnovationarmory.com. I hope you enjoy my conversation with Aron.