The SKU Trap: Why Product Sprawl Is Strangling Your Revenue

Beyond Seats: Why AI Is Forcing a New Era of SaaS Pricing

AI is fundamentally reshaping how SaaS companies price, sell, and scale. In this episode of The Lift from Nue [hjttps://www.nue.io], Mark Evans [https://www.linkedin.com/in/markev/] sits down with Jonathan Kvarfordt [https://www.linkedin.com/in/jmkmba/], GTM Strategy VP at Momentum.io and founder of GTM AI Academy, to unpack what AI really means for revenue teams heading into 2026 . Jonathan shares his unconventional journey into AI, from translating early AI systems before ChatGPT existed to teaching AI strategy and advising companies on revenue orchestration today.  Together, they explore: * Why the traditional seat-based pricing model is no longer the default * How AI is accelerating the shift to usage-, credit-, and outcome-based pricing * What’s overwhelming GTM leaders right now — and how to cut through the noise * Why most teams are using AI incorrectly (and what to do instead) * The real opportunity for companies willing to rethink pricing and workflows

The SKU Trap: Why Product Sprawl Is Strangling Your Revenue

In this episode of The Lift, Mark Evans and James McArthur delve into modern revenue operations with Mat Rodriguez, the VP of RevOps at Yugabyte.  Mat shares insights on his role, including daily tasks like forecasting and deal support, and the challenges of standardizing pricing across deals. He discusses how his background in consulting shapes his strategic approach at Yugabyte.  The conversation also covers how Yugabyte is integrating AI to improve operations, from pricing analysis to deal preparation. Mat highlights the importance of simplicity and flexibility in RevOps, sharing his experiences with tools like Google Sheets and AI for driving efficiencies.  Mat also talks about his belief that companies should streamline their product SKUs to avoid complexity.

Stop Drowning in Systems: How to Build a High-Growth GTM Engine with Anne Pao

In this  episode of The Lift, hosts Mark Evans and James MacArthur are joined by RevOps leader Anne Pao, founder of Ignite Consulting.  With over 20 years of experience in shaping go-to-market strategies, Anne shares her journey in scaling businesses and her recent achievements, including co-leading the Women of Pavilion Group and preparing for a major summit.  She delves into vital topics like sales and marketing alignment, forecasting accuracy, and the nuances of fractional RevOps work.  The discussion extends to best practices and the importance of storytelling and strategic thinking in maintaining relevance in the evolving landscape of RevOps.  Anne also offers practical advice for RevOps professionals looking to future-proof their careers.

AI and the Future of SaaS Pricing: Dan Balcauski

Pricing isn’t just about numbers — it’s about agility, storytelling, and survival in an AI-driven world. In this episode of The Lift by Nue, host Mark Evans sits down with Dan Balcauski, founder of Product Tranquility and one of SaaS’s top pricing experts. Together, they unpack how AI, hybrid go-to-market motions, and volatile costs are transforming how software companies price, package, and scale. From the death of static seat-based pricing to the rise of hybrid and API-driven models, this episode explores: Why AI is rewriting the economics of SaaS * How pricing agility becomes the new growth engine * What smart companies are doing to align value, cost, and customer perception * Why communication and transparency matter more than ever If you’re rethinking your pricing model or wondering how to monetize AI-era products responsibly — this one’s for you.

The Modern CFO: Navigating SaaS Finance, Tech Stacks, and Revenue Agility: The Lift

In this episode of The Lift, host Mark Evans sits down with Nue CFO Brian Keare [https://www.linkedin.com/in/briankeare] and Ben Murray [https://www.linkedin.com/in/benrmurray], widely known as The SaaS CFO.  Together, they dive into the evolving role of the CFO in today’s complex SaaS landscape, where usage-based pricing, PLG, and hybrid revenue models are rewriting the playbook. Ben shares lessons from building one of the most trusted SaaS finance communities, with over 90K subscribers, while Brian brings an operator’s perspective on how finance leaders can modernize their tech stack, reduce revenue leakage, and align with GTM teams. They also explore how CFOs can balance the pressures of efficiency and growth, the rise of AI in back-office systems, and the importance of unifying sales, finance, and operations around a single source of truth.  From practical frameworks for evaluating SaaS metrics to the cultural role of the CFO as a growth enabler, this discussion highlights what it takes to thrive as a finance leader in the modern era of SaaS.