The Marketer's Edge

The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University

What We Discussed: In today's interview with Dan Karp, we discussed a wide variety of issues: * What kind of university Baldwin Wallace is and what Dan does for them * How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies * The importance of adapting to market changes and competition * The role of alumni in supporting the institution * Strategies for maintaining alumni engagement and donations * Dan’s experiences with outside agencies for marketing support * His prediction on the future of educational institutions in a shrinking market * The importance of evolving degree programs to meet market demands * Advice for Marketer’s looking to bring in outside agencies * Dan’s advice for agencies looking to win business from Marketers Thanks Dan [https://www.linkedin.com/in/dan-karp-989882a/], for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

The Marketer's Edge Interview with Kelley Thronton, Founder & CEO Tiege Hanley, Inc.

What We Discussed: In today's interview with Kelley Thornton, we discussed a wide variety of issues: * Tiege Hanley's mission and products for men's skincare * Kelley’s multifaceted role as Founder & CEO * Motivation to enter the men's skincare market * Importance of skin health and prevention of skin cancer * Positioning of Tiege Hanley as uncomplicated skincare * Challenges of marketing in the crowded skincare market * Top-selling products and routines offered * Strategies for building brand awareness and competition against established brands * Direct-to-consumer marketing challenges faced by new brands * Use of influencer marketing and long-form content to reach target audience * Kelley's previous entrepreneurial experiences * Importance of perseverance and grit in entrepreneurship * Content production efforts: 300-400 pieces per month! * Collaboration with University of Connecticut athletes for marketing initiatives * Advice for marketers seeking agency partnerships * Advice for agencies reaching out to marketers such as Kelley Thanks Kelley [https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/], for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

The Marketer's Edge Interview with Marcie Vogelpohl, Marketing Manager at Verst Logistics

What We Discussed: In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues: * Overview of Verst Logistics and Marcie’s role as Marketing Manager * How Verst differentiates itself from competitors such as TQL * Verst's involvement in local community initiatives and charitable organizations * Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs * key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges * Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies * Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications * Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights * Marcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst * Marcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insights * Marcie’s advice for marketers thinking about bringing an agency partner onboard * Marcie’s advice for agencies reaching out to marketers, such as herself Thanks Marcie [https://www.linkedin.com/in/marcievogelpohl/] for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)

What We Discussed: In today's interview with Steven Nadel, we discussed a wide variety of issues: * What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization * The types of research ACEEE does, and how they distribute their research * Challenges faced by ACEEE over the years * The impact of the political landscape on ACEEE's operations * How they differentiate themselves from other organizations in the energy space * Their work with electric vehicles (EVs) and electric trucks * Criteria for selecting research focus areas * Audience engagement strategies * Steve’s personal insights from working in the energy field * Brand awareness and marketing strategies for ACEEE * Funding strategies for ACEEE * The challenges in quantifying impact and success stories * Notable accomplishments in energy efficiency policy * Comparison of the U.S. energy efficiency status with other countries * The role of consumers in promoting energy efficiency * Challenges faced during changes in administration * Advice for communications agencies seeking to work with organization’s like ACEEE Thanks Steven [https://www.linkedin.com/in/steven-nadel-430219b/] for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].

The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union

What We Discussed: In today's interview with Cheryl Dutton, we discussed a wide variety of issues: * Overview of Altra Federal Credit Union and Cheryl’s role within the organization * Altra’s commitment to helping members achieve their goals and live their best lives * Altra’s community engagement initiatives * The importance of community involvement in fostering member loyalty and feedback from members * Cheryl’s  approach to leadership, focusing on empathy, innovation, and collaboration * Altra’s rigorous hiring process and the monthly check-in meetings for employee support and development * Altra’s in-house marketing team and the use of external agencies * The future of banking and technology and how Altra leverages AI * Advice for marketers looking to bring an agency onboard * Advice for agencies looking to win business from marketers Thanks Cheryl for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here [https://rswagencysearch.com/marketer-interviews/].