Interview with Adam Collins Part 2 (Episode 122 - The Marketing Gateway Podcast)

There's No Such Thing As Bad Publicity… Right? (Episode 140 - The Marketing Gateway Podcast)

But bad publicity is good publicity! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES: https://docs.google.com/document/d/1eLnb1aIS7uQ6SBuI4RzJ5Znvkia4FaMPinHu_LGnYGg/edit?usp=sharing [https://docs.google.com/document/d/1eLnb1aIS7uQ6SBuI4RzJ5Znvkia4FaMPinHu_LGnYGg/edit?usp=sharing]   ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

The Truth About SWAG (Episode 139 - The Marketing Gateway Podcast)

Is free merch really the best option? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES   https://tech.yahoo.com/gaming/articles/tim-sweeney-future-games-ai-212220281.html [https://tech.yahoo.com/gaming/articles/tim-sweeney-future-games-ai-212220281.html]   https://absolutenews.com/epic-games-stores-shocking-growth-295-million-users-but-why-arent-they-spending/ [https://absolutenews.com/epic-games-stores-shocking-growth-295-million-users-but-why-arent-they-spending/]   https://news.instant-gaming.com/en/articles/17636-the-epic-games-store-reached-over-78-million-monthly-users-in-2026 [https://news.instant-gaming.com/en/articles/17636-the-epic-games-store-reached-over-78-million-monthly-users-in-2026]   https://www.demandsage.com/steam-statistics/ [https://www.demandsage.com/steam-statistics/]   https://www.snopes.com/fact-check/swag/ [https://www.snopes.com/fact-check/swag/]   https://www.sellerscommerce.com/blog/promotional-products-statistics/ [https://www.sellerscommerce.com/blog/promotional-products-statistics/]   https://www.ppai.org/wp-content/uploads/2025/02/2024-PPAI-Sales-Volume-Report.pdf [https://www.ppai.org/wp-content/uploads/2025/02/2024-PPAI-Sales-Volume-Report.pdf] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

How To Know What A Consumer Wants (Episode 138 - The Marketing Gateway Podcast)

Do you know what consumers want? Do you really? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES   https://slm.mba/mmpm-001/consumer-needs-concept-typology-marketing-implications/ [https://slm.mba/mmpm-001/consumer-needs-concept-typology-marketing-implications/]   https://ebrary.net/80436/management/core_marketing_concepts [https://ebrary.net/80436/management/core_marketing_concepts]   https://openstax.org/details/books/principles-marketing/ [https://openstax.org/details/books/principles-marketing/]   https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1916-needs.html [https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1916-needs.html]   https://www.amazon.com/Framework-Marketing-Management-Philip-Kotler/dp/0133871312 [https://www.amazon.com/Framework-Marketing-Management-Philip-Kotler/dp/0133871312]   https://www.hbs.edu/ris/Publication%20Files/11-091.pdf [https://www.hbs.edu/ris/Publication%20Files/11-091.pdf] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Understanding CRM (Customer Relationship Managment) (Episode 137 - The Marketing Gateway Podcast)

You may remember us talking about some abriviations in some of our earlier episodes. Here's some more! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/ [https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/] https://crmswitch.com/crm-industry/crm-industry-history/ [https://crmswitch.com/crm-industry/crm-industry-history/] https://fitsmallbusiness.com/history-of-crm/#early-1990s [https://fitsmallbusiness.com/history-of-crm/#early-1990s] https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/ [https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/] https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false [https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false] https://en.wikipedia.org/wiki/Comparison_of_CRM_systems [https://en.wikipedia.org/wiki/Comparison_of_CRM_systems] https://www.salesforce.com/crm/headless-crm/ [https://www.salesforce.com/crm/headless-crm/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

How Franchising Really Works (Episode 136 - The Marketing Gateway Podcast)

Franchising seems easier, but is it really? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang [https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang] https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350 [https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350] https://sharktankinsights.com/shark-tank-companies-statistics/ [https://sharktankinsights.com/shark-tank-companies-statistics/] https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/ [https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/] https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/ [https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/] https://www.entrepreneur.com/franchises/30-years-of-the-franchise-500a/199048 [https://www.entrepreneur.com/franchises/30-years-of-the-franchise-500a/199048] https://www.tastingtable.com/1047972/the-origin-story-of-subway/ [https://www.tastingtable.com/1047972/the-origin-story-of-subway/] https://www.bizfranhub.com/news/subway-franchise-costs-fees-requirements-profit-potential/ [https://www.bizfranhub.com/news/subway-franchise-costs-fees-requirements-profit-potential/] https://www.franchisebreakdown.com/compare/mcdonalds-vs-subway [https://www.franchisebreakdown.com/compare/mcdonalds-vs-subway] https://www.dohassist.com/resources-blog-subway-franchise-financials [https://www.dohassist.com/resources-blog-subway-franchise-financials] https://www.franchisebreakdown.com/franchise-cost/dominos-pizza [https://www.franchisebreakdown.com/franchise-cost/dominos-pizza] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.