The Scaling Wellness Podcast: Scale Your Massage Business

330 - How Hannah Borgen of Decompress Massage Therapy Scaled Her Massage Business to 2 Locations & 40 Employees

Growing a wellness business isn't just about getting more clients. It's about becoming a different kind of leader. Hannah Borgen knows that transformation firsthand. After spending years working as a massage therapist, Hannah launched her own practice with nothing more than a rented treatment room, a smartphone, and a willingness to consistently show up on social media. Today, Decompress Massage Therapy has grown into two thriving locations with nearly 40 team members, a clear vision for expansion, and a business built around helping women prioritize their wellbeing. In this episode of Scaling Wellness, Hannah shares the real behind-the-scenes journey of scaling a massage business from solo practitioner to multi-location owner. She opens up about the hiring mistakes that shaped her leadership, the systems that allowed her to step away from daily operations, why she invested heavily in learning marketing, and how Facebook ads, Google marketing, and operational systems became key drivers of growth. In this episode, you'll learn: * How Hannah grew from a solo massage therapist to leading a team of nearly 40 people * Why leadership is different from management and why that distinction matters * Lessons learned from hiring the wrong people and building the right culture * How Facebook ads and Google marketing fuel client acquisition * The importance of wellness business systems and documented processes * Why memberships can create predictable revenue and stronger client retention * How to think like an entrepreneur instead of only a practitioner * The mindset shifts required for scaling a wellness business --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at http://glossgenius.comglossgenius.com/scalingwellness [http://glossgenius.com/scalingwellness] for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com [http://www.scalingwellness.com] Book a free strategy call: www.scalingwellness.com/chat [http://www.scalingwellness.com/chat] Follow us on Instagram: www.instagram.com/scalingwellness [http://www.instagram.com/scalingwellness]

329 - How To Get A New Massage Therapist Booked Out Faster

You hired the therapist. Now comes the harder part: getting clients to actually book with them. One of the biggest mistakes massage practice owners make is treating marketing like a collection of random activities instead of a system. A social media post here. A promotion there. A referral when someone remembers to ask. The problem is that random marketing creates random results. In this episode, I'll walk you through a simple framework for getting a new therapist booked faster without constantly chasing the latest marketing tactic. We'll discuss: • Why marketing becomes more important after you hire • How to set clear goals for a new therapist's schedule • How to identify what's already working in your marketing • Why doing more of what's working often beats trying something new • How to choose the right marketing strategies based on your time, energy, and budget • The retention metrics that actually matter • How to use internal marketing and client transfers to build momentum quickly If you've hired a therapist and you're staring at an empty schedule wondering what comes next, this episode will help you create a more intentional plan to fill it. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at http://glossgenius.comglossgenius.com/scalingwellness [http://glossgenius.com/scalingwellness] for 50% off your first two months of their Gold or Platinum plan. Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com [http://www.scalingwellness.com] Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com [http://www.bookyourteamsolid.com] Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat [http://www.scalingwellness.com/chat] Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness [http://www.instagram.com/scalingwellness]

328 - The Five Things That Determine If A New Hire Thrives In Your Massage Business

You found someone. The interview went well. The practical looked great. They seemed like the perfect fit. A few months later, things aren't going the way you hoped. Before you assume you hired the wrong person, it may be worth looking at the bigger picture. In this episode, I break down the five factors that determine whether a new hire succeeds or struggles inside a massage practice. We'll talk about hiring, onboarding, expectations, leadership, and one of the most overlooked pieces of all: keeping their schedule busy. Because the truth is, a great hire can still fail in the wrong environment, while an average hire can thrive when they're given the right support. In this episode, we'll discuss: • How to tell if you actually hired the right person • The onboarding mistakes that create problems before they even start • Why unclear expectations lead to frustration on both sides • The leadership skills most massage business owners were never taught • Why marketing becomes even more important after you hire If you've ever hired someone and wondered, "Why isn't this working?" this episode will help you diagnose where the real problem might be. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at http://glossgenius.comglossgenius.com/scalingwellness [http://glossgenius.com/scalingwellness] for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com [http://www.scalingwellness.com] Book a free strategy call: www.scalingwellness.com/chat [http://www.scalingwellness.com/chat] Follow us on Instagram: www.instagram.com/scalingwellness [http://www.instagram.com/scalingwellness]

327 - The Untold Truth About Building a 6-7 Group Massage Practice

In this episode, I explore why so many massage therapists struggle with the idea of building a larger business, where those fears come from, and the hidden cost of staying small simply because growth feels uncomfortable. This isn't a conversation about getting bigger for the sake of getting bigger. It's a conversation about building a business that supports the people inside it including you. We'll get into: * Why so many therapists are suspicious of successful group practices * Where those beliefs come from and why they often make sense * The difference between healthy discernment and self-protection * Why many owners attach a moral meaning to money, growth, and success * The hidden cost of staying fully booked, exhausted, and responsible for everything * Why good intentions alone don't create a sustainable business * What ethical profitability actually looks like in practice * How profit creates more options for owners, employees, and clients * Why a business that depends entirely on your hands is more fragile than it appears * The deeper identity fears many therapists have around growth and leadership * How to build a business that reflects your values without sacrificing your well-being If you've ever found yourself thinking, "I don't want to become that kind of owner," I think you'll get a lot out of this conversation. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at http://glossgenius.comglossgenius.com/scalingwellness [http://glossgenius.com/scalingwellness] for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com [http://www.scalingwellness.com] Book a free strategy call: www.scalingwellness.com/chat [http://www.scalingwellness.com/chat] Follow us on Instagram: www.instagram.com/scalingwellness [http://www.instagram.com/scalingwellness]

326 - Building a Wellness Collective Where People Feel They Belong w/ Shaelyn Elliott AKA of Stretch Fairy Wellness Co.

In this episode, Shaelyn Elliott shares how Stretch Fairy grew from a solo massage practice into a wellness ecosystem blending massage, movement, community, and education. We talk about building a team, creating client pathways, hiring for values, and making the shift from service provider to CEO all while navigating some of the hardest seasons of life. * How free online fitness classes during COVID created a waitlist that sparked the growth of Stretch Fairy. * Why Shaelyn built an ecosystem business that combines massage therapy, movement, education, and community. * The client journey she uses to move clients from treatment into long-term health and wellness habits. * How she hires for values, communication, and culture fit over experience alone. * The systems she uses to keep her team aligned, accountable, and growing. * Why she believes every practitioner should play a role in marketing and growing their own client base. * How she expanded into a 2,000 sq. ft. movement studio during one of the most challenging personal seasons of her life. * The mindset shifts around money, self-worth, and leadership that helped her evolve from practitioner to CEO. * What she's learning now as she navigates the next stage of growth, delegation, and scaling beyond herself. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at http://glossgenius.comglossgenius.com/scalingwellness [http://glossgenius.com/scalingwellness] for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com [http://www.scalingwellness.com] Book a free strategy call: www.scalingwellness.com/chat [http://www.scalingwellness.com/chat] Follow us on Instagram: www.instagram.com/scalingwellness [http://www.instagram.com/scalingwellness]