Episode 6: How rugby league’s unluckiest player created £6.5m turnover business
James Laithwaite has been described as rugby league’s unluckiest player after fracturing his left leg four times and breaking his neck during a career that saw him play for Warrington Wolves, Toronto Wolfpack and Bradford Bulls.
However, from the depth of despair, he launched premium meal prep delivery firm FuelHub in 2019 with his wife Michelle.
Today the company is working with some of the UK’s most talented sports stars and clubs and now makes 20,000 meals a week.
FuelHub has now grown turnover to £6.5m and forged a partnership with Eddie Hearn’s Matchroom.
In this episode of the Naked Founder podcast, James and Michelle Laithwaite discuss:
· Fearing he was paralysed after breaking his neck
· How his spells out injured inspired FuelHub
· How love blossomed after an online date and turned into a business
· Raising £1.2m from AJ Bell founder Andy Bell and former director Fergus Lyons
· Partnering with Eddie Hearn’s Matchroom
· How their son was born on their launch day
· The secret of working with your partner
This episode is a product of BusinessCloud. It was sponsored by ‘Financielle – The Home of Money for Women’ and produced by Dan Brown of Renowned.
To sponsor the show, email news@businesscloud.co.uk
Chapters:
0:00 Introduction – Michelle & James Laithwaite, founders of Fuel Hub
0:20 What didn't they tell you about founding a business?
0:51 From 10,000 meals to £5 million – how the weight of responsibility grows
1:50 The story: single mum meets rugby player, and an unlikely partnership begins
3:10 Watching James break his leg at the AJ Bell Stadium on their second date
4:22 Wanting to eat healthy but not being able to find the quality – the light-bulb moment
5:37 Launching Fuel Hub eight months pregnant – and Stanley arriving early
6:31 Brand story, green identity, and the three pillars: premium, trust, quality
8:49 Starting with £20k, a £20 eBay desk, and a red swivel chair
10:34 Selling the family home, moving into a two-bed flat, and taking no wage
11:11 The landlord connection: how Fergus Lyons led them to a £1.2m investment from Andy Bell
12:41 Warrington Wolves, Chelsea, England Rugby – leveraging James's sporting contacts
14:08 Eddie Hearn ordered off his own back: how the Matchroom partnership came about
17:19 Never racing to the bottom – why staying premium builds loyal subscribers
18:51 The subscription model and the power of authentic LinkedIn storytelling
20:08 Michelle reads their five-year anniversary LinkedIn post live
22:15 The reality of being a female CEO – school calls, tiredness, and raw honesty
24:04 Co-founder dynamics: CEO vs COO, and why being so different makes it work
25:50 Drawing the line between work and home life with kids and a clear 8pm rule
27:48 Date nights in the Lake District and trusting the team enough to switch off
28:59 Michelle on public speaking, BBC Radio 5 Live, and getting comfortable being visible
30:32 James's turn: Michelle doesn't like being told what to do (he nods vigorously)
31:38 Transitioning from professional rugby to business – resilience, injuries, and broken necks
34:53 Starting from scratch: learning emails, invoicing, and everything from the ground up
36:33 An insatiable appetite to learn – podcasts, people, and being a sponge
37:27 Advice for couples thinking about co-founding: sacrifice, hard work, and plan A only
37:54 Vision for Fuel Hub: 100,000 meals a week, a forever home, and B2B growth
41:24 Letter to a younger Michelle: always trust your gut and never deviate
41:59 Wrap-up