Buying A Business: What Every Seller Gets Wrong | Saul Cohen
Buying a business is one of the most complex decisions an entrepreneur can make — and most sellers get the process completely wrong. In this episode of The Ownership Journey, we sit down with Saul, a chartered accountant and M&A specialist who has worked on over 150 deals, to unpack what really happens when you buy or sell a business. From unrealistic valuations to deferred consideration traps, Saul reveals the hard truths that brokers won't tell you.
If you're thinking about selling a business, buying a business, or simply want to understand how business valuation and M&A deals actually work, this episode is essential listening. Saul breaks down valuation multiples by business size, explains why 80% of businesses never result in a sale, and shares the exit readiness checklist every owner needs before going to market. Whether you're a first-time buyer or a seasoned entrepreneur, the insights here will save you from costly mistakes.
We also dive deep into the baby boomer retirement wave — a massive economic shift that's creating more sellers than buyers in the SME market. Saul explains why succession planning is failing, how deal structures like deferred consideration work in practice, and why trust is the single most important factor in whether a deal closes or collapses. His front-line perspective from 150+ transactions cuts through the noise and gives you the real playbook.
Beyond the numbers, we explore Saul's own journey from PwC and BT to founding his M&A firm, his upcoming book "Finding Gold," and his plans to launch a private equity fund focused on a buy-and-run model. We also discuss the impact of AI on accounting, the difference between business due diligence tiers, and why business owners consistently undervalue their own role. This is a masterclass in business acquisition strategy from someone who lives it every day.
Episode Chapters:
* (00:00) Introduction — Who Is Saul?
* (02:00) From PwC to M&A: Saul's Career Journey
* (06:00) 150+ Deals & Niche Focus in SME M&A
* (10:00) Business Valuation Multiples Explained
* (14:00) Deal Structure: Cash, Debt & Deferred Consideration
* (18:00) Why 80% of Businesses Never Sell
* (21:00) The Baby Boomer Business Wave
* (24:00) Exit Readiness: How to Prepare Your Business
* (30:00) Due Diligence: The 3 Tiers Explained
* (34:00) Pipeline Risk & Owner Dependence
* (37:00) AI and the Future of Accounting
* (40:00) Final Advice & What's Next for Saul
Show: The Ownership Journey
Guest: Saul
Host: James Lamb
Editor: Taran (taran@ediflick.com [taran@ediflick.com])
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