45: Dispelling Myths: Building Personas

Rich Gebbie on How to Achieve Your Best Combination of Discounts and Delivery in 2021

Join us for a quick interview with Rich Gebbie, CEO of Midwest Direct, as he shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season. Jump to the links here: 2021 Updated USPS Rate Book 2021 New Presort, First Class Postcard 2021 USPS Revised Delivery Standards

Rich Gebbie, CEO on 2021 Postage Increase

Rich Gebbie, CEO discusses how to save on postage when mailing first-class or standard mail, also known as marketing mail. Options include commingling your mail to achieve a discount on your postage. Mailers can also learn about USPS promotions with postage discounts.

45: Dispelling Myths: Building Personas

Marketers are usually well aware of their primary persona. However, driving new growth, new segments, or multiple business lines requires developing and managing multiple personas. These personas form the foundation of all successful content creation. There’s just one small problem -- creating subsequent personas from data can be incredibly hard to do.

47: How To Use Our Marketing Tools to Build a Highly Targeted Campaign

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the hospitality, retail, and restaurant industries. For these industries, it has been especially difficult to bring in new customers and maintain relations with current ones due to travel restrictions, limited hours, and other precautions put into place. As things start to take on a new normal, bringing on these new customers is vital. Now -- more than ever -- you need to market your business. Listen to this episode of the Plus Podcast to learn how to use our marketing tools to build a highly targeted marketing campaign. ... Learn More: mw-direct.com/pluspod

44: How to Develop a Strategic Marketing Plan

Today we will deep dive into what it takes to answer these questions and how Midwest Direct can help you with them. Listen to this episode of The Plus Podcast to learn more about developing your strategic marketing plan. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en https://www.mw-direct.com/blog/posts/25-26-the-power-of-creative-with-expert-graphic-designer-sheila-hart-part-1-2/ https://www.mw-direct.com/blog/posts/financial-services-and-the-future-of-advertising/