The Point: In Your Ear

25 Brain Lubricants to Generate Ideas

Feeling stuck? Writer's block? Don't sweat. Check out this edition for 25+ ideas for freeing your mind and getting the brain cranking again.

The Online Marketing Pop Quiz

What is the number one thing to focus on in your online marketing campaign? I wonder if you'll be able to figure this out.

Your Content Don't Rock n' Roll

As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?

Social Media-Worthless as the Telephone?

In this episode we pay a visit to the "Theater of the Absurd" for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing.

Your Website is a Mousetrap

A fun (and slightly gross) episode explaining how to create the content that becomes the effective bait you need to attract visitors to your website.