77. Build an AI Marketing Assistant that Actually Sounds Like You | Interview with Nina Huchthausen

77. Build an AI Marketing Assistant that Actually Sounds Like You | Interview with Nina Huchthausen

In Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice.  With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking….Do you embrace it? Ignore it? Experiment with it? And how do you make sure you’re using it in a way that actually supports your practice? Well…. This episode is here to help answer all those questions.  Joining Gerda is Nina Huchthausen from Set to Growth and the AI Corner Club, who shares her insights into how practice owners can start thinking differently about AI and the role it can play in their business to create more time, capacity, and ease.  In this episode, you will learn (among others): * What AI actually is, what it isn’t, and why knowing the difference matters. * Understanding the difference between building an AI Assistant VS simply asking ChatGPT random questions. * How to use AI in your marketing, but in a manner that actually sounds like YOUR brand voice and without the usual AI tropes. * How to embrace AI in your practice ethically, strategically, and without losing the human connection your clients value. Who this episode is for: ✔️ Allied health practice owners who are excited about using AI to strengthen the marketing function within their business.  ✔ ️ Practice owners who want to understand how AI can improve their business efficiency without compromising their client data, brand and reputation. ✔ ️ Practice owners who keep hearing about AI, but aren’t quite sure where to start. Tune in for a practical and thought-provoking conversation that will help you move past the hype and uncertainty around AI, and start thinking about the actual REAL possibilities it could create for your practice. Here to help you build a practice you can’t stop smiling about 😍 Nina's Contact Details: Nina Huchthausen | Set to Growth E: nina.h@settogrowth.com W: https://settogrowth.com/ The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

76. The Simple Exercise that could Save your Practice Thousands

In Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”. Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier than dealing with it. Either way, Gerda’s message is simple: AVOIDING IT, DOESN’T FIX IT… it just kicks the can down the road. So, instead of panic or reactive cost-cutting, Gerda introduces the Expense Audit - a simple way to review your spending, get clarity, and make better decisions about which expenses are supporting your business and which isn’t. In this episode, you will learn (among others): * Why reactive cost-cutting can hurt your business and what to do instead.  * Three key questions that will completely change how you evaluate every expense.  * How to spot the “hidden cost” of decisions that look cheap on paper. Who this episode is for: ✔  Practice owners who want to start the new financial year with more clarity and less stress when it comes to their business finances. ✔️Allied health professionals who want a practical approach to making better financial decisions. Tune in for a practical, eye-opening episode that will help you feel more in control of your numbers heading into the new financial year.  Here to help you build a practice you can’t stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

75. Why '100% Utilisation' Is Actually a Red Flag

In Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you. Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where confusion starts). In this episode, Gerda breaks down why those differences exist, how they shape expectations around productivity and performance, and why getting clear on what “utilisation” actually means is so important. In this episode, you will learn: * Why utilisation rates are defined differently across allied health practices. * The difference between utilisation as a percentage-based target VS a fixed requirement. * How utilisation rates link to KPIs and shapes expectations around team productivity. * Why unclear definitions can lead to misalignment in expectations, and what clear utilisation actually looks like in a sustainable practice. Who this episode is for: * Group practice owners wanting clearer team productivity expectations. * Allied health business owners unsure what “good utilisation” looks like. * Leaders wanting a more realistic and sustainable approach to KPIs and billable expectations. If you’ve ever been unsure whether your team is underperforming, overperforming, or just working off a different definition of “utilisation,” then this episode will help clear the confusion and reset expectations. Here to help you build a practice you can’t stop smiling about 😊 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google Ads

In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads. More and more practice owners are asking the same question….  “Are Google Ads actually worth it?”  This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake.  Gerda breaks down the 10 key signs that show when a practice is truly ready to make Google Ads effective and it starts wayyyy before ads ever go live. In this episode, you will learn: * The 10 green flags that indicate your practice is ready for Google Ads. * Common operational gaps that can negatively impact ad performance and ROI. * Why enquiry handling (and what happens after an enquiry) matters just as much as getting one. Who This Episode Is For: * Practice owners considering Google Ads as a growth strategy. * Group practice owners focused on wanting to make more confident marketing decisions and improve ROI. If you've been wondering whether Google Ads are the missing piece in your growth strategy, then this episode will help you determine whether your practice is truly ready or whether there are more important foundations to strengthen first. Here to help you build a practice you can't stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

73. You Don’t Need More Busyness - You Need a Business Break-Through

In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore. Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing.  Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your business, and wondering how long you can keep operating at this pace. Either way, Gerda’s message in this episode is very clear: something needs to change,  because this IS NOT sustainable. In this episode, she unpacks what a real business breakthrough looks like (and why it’s not just ‘doing more’), explores the sneaky ways practice owners stay stuck - including fear of success - and challenges you to get honest about what’s really going on in your practice right now. In this Episode, you will learn: * The difference between true ‘business as usual’ and being stuck masquerading as stable. * The warning signs that you’re operating in a way that isn’t sustainable (cue the overwhelm, guilt, constant bottlenecks, and being always behind). * Why many practice owners don’t need more strategies, but instead need the space to step off the hamster wheel and think clearly. * How fear of success can quietly keep you playing small (especially for female practice owners). * How to start creating your next breakthrough by shifting your thinking, your decisions, and the way you lead. Who This Episode Is For: * Practice owners who feel stuck, overwhelmed, or like they’ve outgrown their current way of running the business. * Owners who want to grow, but in a way that protects their time, energy, family, and long-term sustainability. If you’ve been telling yourself that the solution to your current business challenges is to just push harder, then this episode is your reminder that the breakthrough you need might come from doing the opposite: stepping out, zooming out, and leading differently. Here to help you build a practice you can’t stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.