The Roofing Millionaires

Roofing Companies Became Marketing Companies! | w/Chris Zimmerman

In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Chris Zimmerman from At Your Service Roofing, Master Your Craft, and Gladstone AI to talk about what’s REALLY happening inside the roofing industry right now. From the “happy times” before COVID to shrinking margins, customer trust, AI, branding, private equity, and the future of roofing — this conversation goes far beyond sales tactics and lead generation. Chris shares why roofing got harder after COVID, why many contractors are struggling today, why most roofing companies are forgettable, and why customer service and communication may become the biggest competitive advantage in the next era of roofing. Topics Covered: * Why roofing changed after COVID * The “Big Squeeze” happening in roofing * Why homeowners don’t trust roofing companies * Branding vs reputation in roofing * Why customer service matters more than ever * AI in roofing and the future of communication * Why many roofing companies are disappearing * Private equity vs local roofing companies * The psychology behind homeowner decisions * Why truth and ethics matter in roofing Timestamps 0:00 Highlights 02:31 Introduction 06:06 Is roofing heading toward recession? 12:52 How do you position yourself? 20:51 How do roofers become memorable? 25:09 What industry problems bother you? 33:19 How are you improving the roofing industry? 38:35 Main purpose of Gladstone 51:44 Gladstone’s testing process 58:43 What kind of impact do you want to leave behind? If you’re a roofing contractor trying to understand where the industry is heading — this episode will challenge how you think about growth, marketing, trust, and long-term success. Guest: Chris Zimmerman – At Your Service Roofing / Master Your Craft / Gladstone AI Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com [https://www.theroofingmillionaires.com] -Instagram: https://www.instagram.com/theroofingmillionaires/ [https://www.instagram.com/theroofingmillionaires/] -Facebook: https://www.facebook.com/theroofingmillionaires/ [https://www.facebook.com/theroofingmillionaires/] #roofing #roofingbusiness #roofingcontractor #roofingsales #roofingindustry #roofingmarketing #contractorbusiness #customerservice #branding #artificialintelligence

Why Roofing Profits Are Shrinking Even When Sales Are Good | w/Jim Johnson

In this episode of The Roofing Millionaires, I sit down with Jim Johnson, 28-year roofing industry veteran, founder of Contractor Coach Pro, former director of sales at AccuLynx, and the person behind some of the most consequential ideas in roofing over the last three decades for one of the most wide-ranging and honest conversations we've had on this show. Jim breaks down what he calls the Big Squeeze, the three-sided pressure that is crushing roofing company profits right now, and why the standard advice contractors are getting at conferences and from coaches is often the right advice applied at completely the wrong time, which is just as damaging as bad advice. We go deep on why the average roofing close rate sits at 26 to 30 percent and what's actually keeping it there, how the best contractors in the country are operating in a completely different market from everyone else without chasing cheaper leads, what supplier negotiations most contractors are too uncomfortable to have, and why the entire roofing technology stack is costing far more than it should. We also get into AI, not the version being sold everywhere right now, but what Jim is actually building with Bench: a platform that replaces the technology contractors are already paying for, gives it to them for free, and uses the savings to put a $350,000-level management team inside a $5 million roofing company for under $1,000 a month. And at the end, the conversation goes somewhere most roofing podcasts never go — what it actually means to build a life worth living, not just a business worth running. What we cover: - The Big Squeeze explained: why revenue is up and profit is down for so many roofing companies right now - Why roofing contractors who built infrastructure for growth during COVID are now getting crushed by their own overhead - How to stop being a commodity and create something unique and proprietary that homeowners will pay a premium for - The NeuroStory selling methodology and why most roofing salespeople are selling the wrong thing from the first knock - Why selling the inspection — not the roof — changes everything about your close rate - The math: what moving your closing rate from 26% to 35% actually does to your marketing spend and profitability - How to negotiate with your suppliers right now — and why most contractors aren't having that conversation - Labor pricing leverage in a slower market and why you're probably still paying 2022 rates - The Contractor Scaling Matrix — 12 pillars, 6 stages, and why doing the right thing at the wrong time is one of the most common ways roofing companies submarine themselves - Red ocean vs. blue ocean in roofing — and how the best contractors escape the price race entirely - The "give up to get" close and why it outperforms good/better/best packaging - Bench: what it is, how it replaces your entire tech stack, and what a free operating system with AI agents actually looks like in a roofing business - Why AI isn't here to replace your people — and what it should actually free up instead - A bookkeeper who stole $585,000, a come-to-Jesus moment, and the shift from selfish to selfless that changed how Jim runs everything - Why chasing legacy is the wrong goal — and what actually matters at the end of it all Timestamps 0:00 Highlights 02:29 Introduction 07:24 Is roofing industry in trouble? 14:40 Concept of big squeeze 25:13 Why are your teachings not being implemented? 30:13 What do roofers waste money on? 34:59 Have we normalized chaos? 38:53 AI and working with Binge 50:57 Who is Binge NOT for? 55:32 Have you found what you had been missing? #artificialintelligence #roofing #theroofingmillionaires

Before You Sign Up for Stormview AI, Watch This | w/Bobby Quinn

What if a roofing contractor could show up at a homeowner's door with an aerial image of their damaged roof, before the homeowner even realized there was a problem? That's exactly what Stormview AI, a drone-based roofing lead generation platform built by Bobby Quinn and his co-founders, is designed to do. In this episode of The Roofing Millionaires, we sit down with Bobby Quinn - co-founder of Paypixl and Stormview, not to promote what he's building, but to put it through its paces. We ask the real questions: Does this actually work? Who is it actually for? What are the legal risks? What does it cost and what does the ROI actually look like? And where does this fit alongside everything else a roofing contractor is already doing to generate leads? Bobby answers everything including the hard parts. He talks about 80% churn in their first two years, the AI accuracy limitations, the states where this is legally grey or outright illegal, and the roofers who signed up, never used it, and are now sitting on 14,000 unused scan credits. This is not a product demo. This is the episode you watch before you decide whether something like this belongs in your business. What we cover: - What Stormview actually is and how it works from day one of signup - How Hurricane Ian and a CBS 60 Minutes feature turned a drone pilot directory into a roofing tech company - Why 50-70% revenue drops have forced roofing companies to shift from claims to retail — and why that changes everything about lead generation - How the platform flies up to 500-600 properties a day and creates reports homeowners can see on their phone - Why Stormview chose not to sell exclusive territories — and what that means for competition in your market - The accuracy of the AI damage detection — and why Bobby says the inaccuracy actually helps the sales process - The legal map: green states, yellow states, and why Texas is the one state you need to be careful about - What happens if the yellow states turn red — and Bobby's honest answer about the regulatory risk - The 10 touch point rule — why most roofers using the platform underperform because they stop too early - Who the ideal Stormview customer actually is — and who probably isn't ready for it yet - Where Stormview fits alongside door knocking, mailers, ads, and brand recognition — is it a replacement or an additional layer? - What the next 3-5 years looks like as drone regulations tighten and new technology replaces what's restricted - The bigger purpose behind what Bobby and his co-founders are building Timestamps 0:00 Highlights 01:38 Introduction 08:05 Why do I need StormView 18:09 Ideal customer and revenue 25:09 Data collection and its accuracy 33:06 Legal challenges 37:52 How does storm view compare to its competitors 46:21 Biggest achievement and disappointment so far 🎙️ Guest: Bobby Quinn | Co-Founder, Paypixl & Stormview 🔗 stormview.io [http://stormview.io] Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com [https://www.theroofingmillionaires.com] -Instagram: https://www.instagram.com/theroofingmillionaires/ [https://www.instagram.com/theroofingmillionaires/] -Facebook: https://www.facebook.com/theroofingmillionaires/ [https://www.facebook.com/theroofingmillionaires/] #DroneRoofing #Stormview #theroofingmillionaires

Why Roofing Companies Keep Losing Good People | w/Reggie Brock

Roofing business owners think their people problem is a recruiting problem. Reggie Brock has spent 16 years in roofing and 25 years in insurance watching that exact belief quietly destroys companies from the inside, and he's here to challenge it directly. In this episode of The Roofing Millionaires, I sit down with Reggie Brock - founder of Cultural Disruptor and one of the most honest voices in roofing when it comes to culture, retention, and what it actually takes to build a team that stays, for a conversation that goes far beyond anything you'll hear at a roofing conference. Reggie breaks down why the roofing industry has normalized turnover instead of fixing it, what quiet quitting actually looks like inside a roofing company before you see it coming, and why the answer to your hiring problems has nothing to do with finding better people and everything to do with preparing a business they'd actually want to stay in. He brings the data, the stories, and the frameworks - including his grandfather's Law of Plenty, the four signs someone is quietly on their way out the door, and why replacing one $50,000 employee costs you $10,000 before the new person even shows up. This is not a motivation talk. This is a direct, experience-backed case for why the way most roofing companies hire, manage, and lead people is the most expensive problem on their P&L, and what to do about it. What we cover: - Why roofing companies obsess over finding better people while ignoring the environment they're putting them into - The Law of Plenty, seed vs. soil and what it means for how you hire - What quiet quitting actually looks like on a Tuesday afternoon inside a roofing company -The statistic that should stop every owner cold: 50-60% of employed Americans are on a path to leaving right now - Why 85% of that group is preventable if you know what to look for - The 20% rule, what it actually costs to replace someone vs. what it costs to keep them - The 9 motivational languages and why treating your whole team the same is costing you performance - The difference between clarity, communication, chemistry, and creativity — and how the absence of any one of them starts the exit process - Why ego is the single biggest barrier between a roofing owner and a culture people don't want to leave - The difference between a coach and a mentor — and why Reggie operates mostly as the latter - The one thing a roofing owner can implement immediately after watching this episode 🎙️ Guest: Reggie Brock | Founder, Cultural Disruptor | 16 Years in Roofing | 25 Years in Insurance 🔗 culturaldisruptor.com [http://culturaldisruptor.com] Timestamps 0:00 Highlights 01:45 Introduction 07:07 Mistakes in organization culture today 18:55 Quiet quitting 26:25 How to figure out the purpose of your organization 35:42 Signs of quiet quitting 46:48 Mistakes roofers often make 54:06 Do more mentality Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com [https://www.theroofingmillionaires.com] -Instagram: https://www.instagram.com/theroofingmillionaires/ [https://www.instagram.com/theroofingmillionaires/] -Facebook: https://www.facebook.com/theroofingmillionaires/ [https://www.facebook.com/theroofingmillionaires/] #roofingculture #roofing #theroofingmillionaires

How to Make Price the Last Conversation with Any Homeowner |w/Jared Rand

Every roofing contractor has heard it: just compete on value, not price. But when a homeowner opens the door and the first question out of their mouth is "what's your price?" - that advice collapses instantly. So what actually works in the real world? In this episode of The Roofing Millionaires, I sit down with Jared Rand - owner of Full Circle Roofing in Omaha, Nebraska, and founder of ORCA (Omaha Restoration Contractor Association) — for an honest conversation about how roofing contractors can build a business where trust drives the sale, price becomes secondary, and the right customers find you. Jared has been in the roofing and restoration industry since 2011, worked hurricane claims in Florida, and came back to Nebraska with a perspective most local contractors don't have: what a regulated, quality-driven market looks like, and what it costs homeowners when that doesn't exist. This episode is not about telling you to charge more. It's about understanding why the cheapest contractors also become the most expensive problem for homeowners and for themselves. What we cover: - Why the roofing industry got addicted to price-first selling — and how it happened - The diagnosis approach that makes homeowners scared to go with the cheaper option - How to understand the homeowner's ROI, not just your own commission - The fast vs. cheap vs. quality framework — and how to find out which one your customer actually wants - Why customers who demand the lowest price also become your most expensive customers to serve - The self-limiting belief most roofers carry that keeps them from charging what they're worth - Why pricing per square is the wrong approach for a service-based business - What happens after the sale that either builds or destroys trust — and why post-sale communication is the most underrated part of the roofing process - ORCA: what it is, how it's vetting contractors, and why "are you ORCA certified?" could become the question homeowners start asking - How local, community-rooted contractors will outlast the private equity rollup model - The one step a price-focused contractor can take today to start moving in a different direction Timestamps 0:00 Highlights 01:48 Introduction 05:27 Its not always about price 19:20 Building a roofing business 22:32 Is having a pricing structure important? 27:25 Ideal customer profile and online presence 32:37 ORCA: How does it help contractors? 32:40 Self limiting thoughts contractors have 47:13 Premium vs cheap customers 54:07 Message for contractors 🎙️ Guest: Jared Rand | Owner, Full Circle Roofing | Founder, ORCA — Omaha Restoration Contractor Association 🔗 ORCA: orcassociation.org [http://orcassociation.org] Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com [https://www.theroofingmillionaires.com] -Instagram: https://www.instagram.com/theroofingmillionaires/ [https://www.instagram.com/theroofingmillionaires/] -Facebook: https://www.facebook.com/theroofingmillionaires/ [https://www.facebook.com/theroofingmillionaires/] #orca #omaharoofing #theroofingmillionaires