The Sale Ring

Episode 132: Conducting a HUGE Ohio Land Auction

In this episode of The Sale Ring, we sit down with Chip Carpenter, Ryan Rogers, and Melissa Smithberger from United Country Real Estate’s Columbus and Southeastern Ohio offices. They share the story behind the monumental John L. Christman Estate Land Auction—from securing the listing to crafting an auction atmosphere that engaged bidders. Listen as they walk us through the auction process, the excitement of auction day, and their approach as they head toward closing this once-in-a-lifetime sale. United Country – Columbus, Ohio office  [https://www.ucrealestateandauction.com/index.html] United Country – Southeastern Ohio office [https://www.smithbergerrealty.com/index.html]

Episode 131: Nebraska Auctioneer Champion William Yokel

On this episode we sit down with William Yokel, the 2026 Nebraska State Bid Calling Champion, to talk about his journey into the auction business and what it takes to succeed as a professional auctioneer. William shares how he got started in the industry, the lessons he’s learned along the way, and the advice he would give young auctioneers chasing their goals. We also discuss what winning the state championship means for his career and how he plans to serve as an ambassador for the Nebraska Auctioneers Association and the auction industry. It’s an insightful conversation about hard work, professionalism, and the future of the auction industry. PRESS RELEASE: [https://www.unitedcountry.com/news/article/united-country-auctioneer-captures-nebraska-state-champion-title]

Episode 130: Should the “Listing Agent” get most of the commission.

In this episode we talk through real estate commissions and who should normally be entitled to the lion’s share of it (listing agent or buyers agent).  On the heels of the NAR lawsuit, the increased transparency around who is actually paying for the services rendered has forced the real estate industry to take a hard look at this question.  Under normal circumstances, an “agent” should be hired and compensated by the party that is using their services.  We discuss a reasonable approach to commission splits and the appropriate allocation of commission based on the services, expense, and expertise.  A controversial topic that we enjoyed discussing on The Sale Ring podcast.

Episode 129: National Auction Association CEO (Allison Mazzei)

We are joined in the studio by the CEO of the National Auction Association (NAA), as we discuss her newly acquired role in the auction industry.  The NAA has seen a lot of changes over the past 15 years and Allison takes us through some of her insight and experiences as she settles into the CEO’s seat at a National Organization.  We discuss the recent sale of the long time NAA headquarters, advancements delivered by AI and the recent auction marketing summit which was held in Kansas City (Feb).  Great conversation that should benefit all auction and real estate professionals.  Enjoy the show.

Episode 128: Managing Auction Buyer Psychology

In this episode we go through the multiple considerations related to how buyers think and place their bids at auction.  Bidder psychology is important for auctioneers and brokers to understand, as it leads to stronger bidder engagement and higher sales results at auction.  We discuss what really motivates bidders; how urgency works; and what auctions reveal true demand.  We also talk about why certain buyers behave differently once they know they are competing against other bidders.  Lastly we discuss the role of “time certainty” and the differences between emotional and analytical bidders.  Enjoy the show.