The Stash Cast

Inside the Spotlight Strategy: Logan Freeman’s Formula for Deal-Making at Scale

In this episode of The Stash Cast, Logan Freeman shares how he’s redefining the way commercial real estate deals get done. With over $400M in transactions, Logan is not just a broker—he’s a marketer, operator, and elite performer. He breaks down his innovative “Spotlight Strategy” for launching deals like product campaigns, using omnichannel marketing, AI tools, and transparency to generate maximum exposure and drive results. We also dig into how Logan manages a diverse portfolio of multifamily, retail, industrial, and boutique short-term rentals, why he believes the CRE thaw is finally here, and how he designs his days around $10,000/hour tasks, cold plunges, and asymmetrical bets. This is a masterclass in modern brokerage, mindset, and maximizing efficiency in both life and business. Key takeaways: * How to launch a CRE deal like a tech product * The role of AI and data in cutting through information overload * Managing STRs at scale without sacrificing guest experience * Tracking high-leverage KPIs for CRE success * Building daily systems to win long-term This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe [https://thestashcast.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

From Basement Builds to Startup MVPs: How Apsis Lab Helps Founders Launch Smarter

In this episode of The Stash Cast, we sit down with Wyatt, founder of Apsis Labs, a dev shop built for startup founders navigating the early stages of building their product. Wyatt shares the story of how Apsis Labs started from a simple idea between friends and grew into a trusted partner for startups in PropTech, HealthTech, and regulated industries. We dig into: * Why non-technical founders often waste time and money on the wrong tech * The limitations of AI tools and offshore development * What makes a great product partner in the early stages * How long-term relationships and founder-fit drive better outcomes Whether you’re building your first MVP or figuring out product-market fit, this episode will give you clarity on how to launch the right way—with the right people. 🔗 Learn more about Apsis Labs: https://www.apsislabs.com🎧 More episodes at: https://www.thestashcast.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe [https://thestashcast.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Startups, Screwups & Second Chances: Vidar Hokstad on Building Tech, Breaking Rules, and Beating Burnout

Vidar Hokstad is a Norwegian technologist, entrepreneur, and DevOps consultant with over 30 years of hands-on startup experience. From launching one of Norway’s first internet service providers at 19 to building tablet computers years before the iPad, Vidar has been at the forefront of tech innovation — and has the scars to prove it. In this candid conversation, Vidar shares hard-earned lessons from bootstrapping companies, enduring legal battles, navigating venture capital, scaling too early, and getting diluted to near zero. We also explore the myths around “8-figure exits,” why founders often miss the bigger picture, and why he’s now focused on building leaner, more resilient startups. Vidar offers a rare inside look at the transition from founder to funder, the evolving role of AI in engineering, and how DevOps and automation are transforming how tech businesses scale. Whether you’re launching your first startup or leading your fifth, this episode is full of real insights for the long game. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe [https://thestashcast.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

From War Zones to Wisdom: Rob Greene’s Global Journey to Heal PTSD and Redefine Leadership

What happens when the systems meant to save you… fail you? After serving in the U.S. Navy, Rob Greene came home with invisible wounds—and no clear path to healing. When the VA told him to “fill out a form and wait 8 months,” Rob took an unconventional route: he sold everything, left the Western world, and set off to rebuild his life—mentally, physically, and spiritually. From building an eco-village in the jungles of the Philippines with Indigenous tribes…To studying yoga with Hindu monks in India…To getting his ego shattered by a Shaolin master in China…To joining spearfishermen during the pandemic and mastering breath control…Rob’s story is equal parts wild, humbling, and deeply human. But this episode isn’t just about adventure—it’s a raw exploration of PTSD, trauma, emotional intelligence, and how leaders make better decisions when they heal the parts of themselves they’ve been taught to hide. Rob now shares these lessons through his platform Unfiltered Wisdom [https://unfilteredwisdom.com], helping founders, leaders, and high performers turn emotional injury into strength. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe [https://thestashcast.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Revving Up Multifamily: Peter Roisman on Why Leasing is the Industry’s Untapped Goldmine

What if the secret to stabilizing your multifamily property wasn’t your capital stack or CapEx—but your leasing team? In this episode of The Stash Cast, Peter Roisman, serial entrepreneur and co-founder of Rev Leasing, takes us on a journey from golf courses and sports agencies to PropTech innovation. We dive deep into the real drivers of NOI, the myths of self-leasing properties, and why leasing professionals are the most underappreciated asset in real estate. Peter shares how Rev Leasing evolved from a boots-on-the-ground staffing company into a cutting-edge training and assessment platform built to transform underperforming leasing teams into revenue-generating powerhouses. We cover: * Why leasing professionals are the “tip of the spear” * The three Ps of leasing success: Person, Process, and Property * Why turnover kills revenue—and how to fix it * The biggest myths about leasing in the age of AI * Tactical ways operators and brokers can unlock more value * Peter’s entrepreneurial lessons from failure, mentorship, and CrossFit If you own, operate, manage, or broker multifamily assets, this one’s a must-listen. 🌐 Learn more: revleasing.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe [https://thestashcast.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]