The TDMA Download

TDMA Marketer Spotlight - Suzanne Reed, MBA - CMO, LBMC

There's a lot to love about marketing, and whether you're part of an agency, on the nonprofit side or the corporate world, the quality of the team and the leadership helping it run smoothing is EVERYTHING. Join Chief Marketing Officer Suzanne Reed of LBMC, a Tennessee leader in accounting and related business consulting services, as she shares her journey in this challenging career, and her perspective on leadership as a CMO and mentor. If you've ever thought you might pursue the path to becoming a CMO, this episode is packed with insight. The TDMA Download is a Tennessee Digital Marketing Association podcast hosted by Carrie Morgan, an award-winning author with 30+ years of marketing expertise.

TDMA Agency Spotlight: Travis Swann with Adams + Swann

In this episode of The TDMA Download Podcast, Founder & CEO of the Tennessee Digital Marketing Association, Carrie Morgan, chats with Travis Swann, co-founder of Adams + Swann, a marketing agency in Murfreesboro, TN that specializes in advertising, creative, digital marketing and website design for small businesses looking to build a more cohesive brand and grow revenue. Travis shares his journey from growing up in Tennessee's smallest town to launching into the marketing world, beginning with Murfreesboro's very first newspaper. He shares how he and his co-founder, Pete Adams, built a thriving agency that specializes in creating revenue-generating strategies for local to mid-size businesses. They launched in 2014 with print advertising as their foundation, shifting to more of a focus on digital and adding employees along the way. Travis dives into the processes they've developed to deliver results for their clients. Tune in to hear about Travis's inspiring story, his passion for helping businesses grow, and the exciting projects coming out of Adams + Swann!

Design Thinking for Marketing with Brent Taylor

In this episode, host Carrie Morgan interviews Design Thinking expert Brent Taylor to explore how this human-centered approach can transform marketing. Brent shares insights on using empathy and user-centric problem-solving to create campaigns that resonate. The discussion covers key Design Thinking principles, from identifying user challenges to defining problems and brainstorming creative solutions. Brent provides real-world examples, practical tips for launching workshops, and advice on avoiding biases while fostering team collaboration. Whether you're new to Design Thinking or looking to enhance storytelling, ad creative, or content marketing, this episode offers actionable insights for marketers ready to adopt this powerful framework.

Agency Spotlight: ABH Connect with Kari Brown

In this TDMA Download episode, Host Carrie Morgan interviews Kari Brown, founder of ABH Connect, a Franklin-based marketing agency focused on helping small and mid-sized businesses access affordable, impactful digital strategies. Kari shares her journey to founding ABH Connect, motivated by a need she saw for agencies that cater to smaller budgets with highly personalized services. Kari discusses the unique challenges small businesses face, such as limited budgets and often lacking a clear marketing strategy. Her team at ABH Connect emphasizes repurposing content, reaching the right audience and creating authentic engagement, providing services like SEO, social media and CRM support. Kari also delves into common mistakes small business owners make, such as skipping essential steps like identifying their target audience and refining their messaging. She underscores the importance of laying a strong foundation and shares how her team uses a nimble, full-service approach to deliver lasting results.

Mastering Facebook Ads with Adrienne Richardson of Powerplay

In this episode of The TDMA Download podcast, award-winning author and host Carrie Morgan interviews Adrienne Richardson, founder of Powerplay Media, to explore her impressive track record in Facebook advertising. With nearly 20 years of experience and over $90 million in client revenue generated through Meta ads, Adrienne breaks down the strategies that drive high performance. From building high-converting campaigns to advanced A/B testing and maximizing ROI, Adrienne and Carrie discuss the tactics that make Meta advertising a powerful tool for growth. Whether you're running ads on Facebook, Instagram or both, this episode is filled with practical tips and inspiring success stories. Tune in for an engaging conversation with one of Tennessee's leading Facebook ad experts! And don't miss the upcoming TDMA Learning Lab on this topic in Nashville and Murfreesboro. Check thetdma.com for details.