The Tezlom Podcast

Jo Stone - Franchising, Leadership and Adventure! | The Tezlom Podcast

Welcome to another episode of The Tezlom Podcast, where we speak to inspiring leaders making waves in business and beyond. This week, we’re thrilled to be joined by Jo Stone, the Co-Founder and CEO of Puddle Ducks, one of the UK’s leading swim school franchisors.  Jo is a trailblazer in the franchising world, an advocate for women in business, and a passionate believer in ethical, values-driven leadership. Jo’s background in numbers, business strategy, and leadership has helped her build one of the UK’s most respected franchise brands.  She’s a grafter who makes things happen, always driven by the data and her core values. In 2019, Jo was named the EWIF Overall Woman in Franchising, recognising her ongoing impact in the industry. But Jo’s story goes beyond boardrooms and business plans — she’s also a brass band player, a mountain lover, and a true adventurer.  With Kilimanjaro completed and the Inca Trail on her horizon, she proves that women can thrive in leadership and live bold, fulfilling lives. 👉 In this episode, Jo opens up about:  How she co-founded and scaled Puddle Ducks into an award-winning national franchise network, what ethical franchising really means, and why it matters for long-term success, the story behind Puddle Ducks, and she has also had the WorkBuzz Five Star Franchisee Satisfaction awar… for twelve years in a row!  She also covers her personal journey balancing motherhood, business leadership, and adventure, and how to lead with integrity, authenticity, and purpose in a commercial world. Whether you’re in franchising, growing a business, building a brand, or looking for inspiration to lead with courage, this episode is packed with insight, honesty, and heart! #TheTezlomPodcast #JoStone #PuddleDucks

Jodie Marsh - I Got Into Franchising From Looking In The Yellow Pages! | Tezlom Podcast

🎙️ Tezlom Podcast | Jodie Marsh – Commercial Director, Elite Franchise UK In this uplifting episode of the Tezlom Podcast, we’re joined by the incredible Jodie Marsh, Commercial Director at Elite Franchise UK — and one of the funniest, most vibrant voices in the franchising world. From buying her first home at just 18 to becoming a young mum and spotting her entry into franchising in the Yellow Pages (yes, the actual Yellow Pages!), Jodie's story is full of grit, hustle, and unshakable authenticity. But it’s not just her accomplishments that leave a mark — it’s who she is. Jodie is a bundle of fun, effortlessly blending sharp wit, warmth, and wisdom. Whether she’s navigating boardrooms or baby bottles, her energy lights up any room. In this episode, she shares: - How she landed her dream job — mid booze cruise 🍾 - Her sales journey with Yell and juggling motherhood like a boss 👩‍👧‍👦💼 - Building her place as a cornerstone in the UK franchising space - Why humour, heart, and resilience are her secret weapons The parenting mantra she teaches her kids: “I can’t do that… YET” — a mindset that sums up her entire life ethos 👏 Jodie proves that you can be a top-tier professional, a fiercely loving mum, and authentically yourself all at once. So if you’re ready for laughs, real talk, and a healthy dose of inspiration, this one’s for you. 🎧 Hit play, and prepare to meet one of the most refreshing, down-to-earth women in franchising today. 🔔 Don’t forget to LIKE, COMMENT, and SUBSCRIBE to stay updated on all our powerful franchise conversations. #TezlomPodcast #JodieMarsh #EliteFranchise

Dani Peleva - I Became A Successful Franchisee at 20 Years Old! | Tezlom Podcast

In this episode of The Tezlom Podcast, we are thrilled to have Dani Peleva, founder and CEO of Franchise Fame, an award-winning marketing agency dedicated to helping franchises grow and thrive. Dani is also a best-selling author and an incredibly inspiring entrepreneur who shares her journey and lessons learned along the way. Dani's entrepreneurial drive stems from a powerful moment in her childhood. At just 6 years old, she watched her parents struggle to build their empire, not because they lacked ambition or hard work, but because they lacked the right marketing and business support.  This experience sparked a passion in Dani to help businesses succeed by offering the marketing and branding skills they need to thrive. From that moment, Dani knew she wanted to bring her knowledge to others and help them avoid the same challenges her parents faced. Her story truly began when she became a franchisee at the age of 20, while balancing school, exams, and a growing business. Juggling her studies, competing exam papers, and being on the phone with clients and her team was no easy feat. But through sheer determination and a deep commitment to her business, Dani managed to grow her franchise from a one-person operation into a successful team of 13 in just three years. In this episode, Dani opens up about the sacrifices she made during those early years and the challenges she faced as she worked tirelessly to scale her business. She shares how she learned to lead her team, navigate the complexities of franchising, and build lasting relationships with both her clients and her franchisees. Now, as the CEO of Franchise Fame, Dani runs a team of 20 and continues to make waves in the franchising world. She provides powerful insights on how to not only grow a business but also become a better human — someone who leads with heart, cares for their team, and remains grounded in their values, whether for their family, team, or self. This episode is packed with wisdom, practical business advice, and tips on how to become a more effective and compassionate leader. Dani’s journey is a testament to the power of persistence, vision, and the importance of cultivating a strong, supportive team. Tune in to hear Dani’s remarkable story and learn how you can apply her insights to your own entrepreneurial journey, no matter where you’re starting from. #Tezlom Podcast #DaniPeleva #FranchsieFame

Vicki Mitman - Advice from Global Franchisor, Franchise Lawyer & Coach | Tezlom Podcast

Welcome to The Tezlom Podcast! In this exciting new episode, we are thrilled to be joined by Vicki Mitman, a Global Franchisor, Franchise Lawyer, Coach, and Career Expert. Vicki shares her extensive experience in both the corporate and coaching worlds, offering invaluable insights into career design, franchising, and personal growth. As a Career Coach, Vicki specialises in helping individuals unlock their true potential and design careers on their own terms. With a passion for learning, she’s studied everything from leadership and management to mindset and motivation, earning an ILM Level 7 in Executive Coaching and Mentoring. In addition to her coaching expertise, Vicki advises organisations on the legalities of franchising and network development, bringing real-world experience from her time as a Director at Drain Doctor Limited. In this episode, we explore the concept of living a full life while running a business. Vicki opens up about the power of mindful practices like walking the dog and gardening—simple habits that can profoundly impact both personal well-being and business success. She also discusses the importance of "paying yourself first" and how this mindset can help you thrive in both your professional and personal life. Join us for this enlightening conversation filled with actionable advice and inspiring stories from a true industry leader in franchising. #TezlomPodcast #VickiMitman

Ellie Tidy - From Grief to Growth! Leadership, Franchising, and Pure Passion | Tezlom Podcast

In this heartfelt and insightful episode of the Tezlom Podcast, Ryan Armitage sits down with the incredible Ellie Tidy, a passionate drum and bass lover and an inspiring leader at Guinot. Ellie’s journey is one of resilience, growth, and leadership, and she shares her story in the most open and authentic way. From her roots as a therapist to becoming a powerhouse communicator, Ellie’s passion for personal development and her team is palpable throughout the conversation. Ellie speaks with immense pride and admiration for her team, always putting them first and creating a culture of support and growth. Her natural leadership shines through as she talks about the highs and lows of building and nurturing a core team, and the realities of franchising and business. But what truly sets Ellie apart is her incredible heart – especially when she opens up about the painful loss of her best friend. Through her grief, Ellie’s motto, ‘be more Lez’ – a tribute to her friend’s zest for life – has become her guiding light, inspiring others to live fully and embrace every moment. In this episode, Ryan and Ellie dive deep into the power of communication, the importance of a strong, supportive team, and the personal growth that comes from embracing both the joys and challenges of business and life. Tune in for an inspiring conversation about leadership, personal growth, and the importance of living life with passion and purpose. #TezlomPodcast #EllieTidy