The TRUCK YEAH! Podcast

89 | 10 Things to Do After Landing Retail Shelf Space

You have a new retail customer – Congrats! But what happens next? How do you successfully get your product on the shelf? What do you need to know about the relationship you’ve just entered? And how do you ensure it remains profitable? Tune in to this episode for excusive insights on: * Retail buyer preferences * Retail compliance standards * Optimizing minimum order quantities * Transportation cost considerations and best practices * Leveraging data to optimize operations Learn more: http://info.ziplinelogistics.com/retail-shelf-space [http://info.ziplinelogistics.com/retail-shelf-space] Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics [https://linktr.ee/ziplinelogistics]

88 | The $1 Billion Beverage Season Problem Nobody Talks About

Summer beverage season is one of the biggest opportunities (and biggest stress tests) for CPG brands. In this episode, the Zipline Logistics team breaks down the chaos behind “Memorial Day Madness” and why beverage season can make or break a brand’s retail performance. From Memorial Day through Labor Day, demand spikes, freight capacity tightens, and retailers become even less forgiving. Jesse Juett, Teddy Lee Knox, and Andrew Lynch unpack the real cost of out-of-stocks, OTIF failures, chargebacks, and poor forecasting—including the staggering stat that brands lose billions during peak beverage season due to inventory gaps alone. The conversation also dives into: * Why beverage season starts earlier than most brands think * How strong logistics partnerships protect retailer relationships * The inventory and communication strategies top beverage brands use * Why lead times and retail appointments matter more than ever * Real-world examples of brands that consistently execute well during peak season Whether you’re a beverage brand, CPG founder, retailer, or logistics professional, this episode is packed with practical insights to help you prepare for the busiest season of the year (before the rush hits). Learn more about beverage season: https://ziplinelogistics.com/blog/the-1-billion-beverage-season-problem/ [https://ziplinelogistics.com/blog/the-1-billion-beverage-season-problem/] Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics [https://linktr.ee/ziplinelogistics]

87 | The Real Way Social Media Drives Retail Velocity for CPG Brands

Social media isn’t just a marketing channel for CPG brands, it’s a retail growth engine. But most brands are playing the wrong game. In this episode of the TRUCK YEAH! Podcast, we sit down with Adam Brown, Founder of Sircle Media, to break down what actually works when it comes to social media strategy for CPG brands. From influencer partnerships and community management to omnichannel execution and retail velocity, Adam shares why focusing purely on short-term conversions is costing brands long-term growth—and what to do instead. We also dive into: * Why “impressions” matter more than immediate transactions * The gap most brands have in influencer execution (and how it’s costing them sales) * How social media drives in-store purchases (even when you can’t directly track it) * Why brands need to “pick a lane” and fully commit to a strategy * Real-world examples of brands winning by breaking traditional marketing rules If you're a CPG founder, brand leader, or logistics professional looking to better understand how social media impacts demand, retail performance, and long-term growth—this episode is a must-listen. Connect with Adam Brown: https://www.linkedin.com/in/adamjbrown23/ [https://www.linkedin.com/in/adamjbrown23/] Learn more about Sircle Media: https://www.sircle.me/ [https://www.sircle.me/] Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics [https://linktr.ee/ziplinelogistics]

86 | Freight Never Stops, But Should You? Mental Health in Supply Chain

In this episode of TRUCK YEAH!, we sit down with Jamie Rogerson of Lululemon to tackle a topic that doesn’t get enough attention in logistics: mental health. From the nonstop nature of freight to the responsibility leaders carry for their teams, we explore how supply chain professionals can build healthier, more sustainable operations without sacrificing performance. If you’re in CPG, transportation, or logistics leadership, this is a conversation you don’t want to miss. Learn more about Thrive for Theron: https://www.thrivefortheron.com/ [https://www.thrivefortheron.com/] Learn more about Run for Theron: https://www.thrivefortheron.com/run-for-theron [https://www.thrivefortheron.com/run-for-theron] Connect with Jamie Rogerson: https://www.linkedin.com/in/james-rogerson-a58bb48/ [https://www.linkedin.com/in/james-rogerson-a58bb48/] Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics [https://linktr.ee/ziplinelogistics]

85 | 2026 Q2 Freight Market Forecast

Tune in for a 2026 Q2 freight market update breaking down capacity vs. demand, rate outlooks, and what shippers can expect heading into produce season. Zipline’s Andrew Lynch shares insights on market stabilization, potential disruptions, and how CPG brands can plan smarter for the months ahead. Learn more: https://ziplinelogistics.com/blog/2026-q2-freight-market-update-forecast/ [https://ziplinelogistics.com/blog/2026-q2-freight-market-update-forecast/] Follow Zipline Logistics: https://linktr.ee/ziplinelogistics [https://linktr.ee/ziplinelogistics] [freight market, Q2 outlook, trucking capacity, shipper strategy, CPG logistics, produce season, supply chain trends]