The TrustBuilder Podcast

Episode 17 | What Builds Trust with Small Habits?

In this episode of the TrustBuilder Podcast, host Scott Linklater and TrustBuilder CRO & Principal Consultant, Morgan Hartanov, explore how trust is often built, or broken, through the small habits and everyday interactions people tend to overlook. From simple moments like a thoughtful gesture at a coffee shop to the routines that shape marriages, teams, and workplaces, they break down why consistency matters more than grand gestures when it comes to relational trust. The conversation explores how small behaviors create lasting impressions, how “guest trajectory” influences expectations in relationships and business, and why personalized trust-building matters because different people value different things. This episode offers practical insight into how everyday actions shape relational health and why trust is ultimately built one interaction at a time.

Episode 16 | The Truth about Trust in the Media with Derek Deis

In this episode of the TrustBuilder Podcast, hosts Scott and Brad sit down with Derek Deis, evening news anchor at KXLY, to explore what it really takes to build trust in modern journalism. With nearly 26 years in the industry, Derek shares how newsrooms balance speed vs. accuracy, navigate bias and echo chambers, and maintain credibility through transparency. The conversation highlights how consistent decision-making and clear editorial processes shape Organizational Trust - especially when public perception is constantly shifting. You’ll also hear why hyper-local storytelling remains a powerful trust Builder, and how journalists stay connected to the communities they serve. Watch now for a behind-the-scenes look at the mechanics of trust in media.

Episode 15 | Can You Trust Your Competitors?

In this episode of the TrustBuilder Podcast, Scott is joined by Brad Williams and guest Jonathan Schwab, a criminal defense attorney from Spokane, WA, to explore one of the most complex questions in relational trust: can you trust someone you compete with? They discuss how trust functions in high-stakes, adversarial environments, where competition and cooperation must coexist. The conversation highlights the importance of building trust within clear boundaries, introduces the concept of predictive trust, and examines how consistent behavior shapes decision-making. They also unpack the difference between trust and leverage, emphasizing how overusing trust for short-term gain can lead to long-term breakdowns in relationships.

Episode 14 | Building Trust With Teams, Players & Fans

In this episode of the TrustBuilder Podcast, host Scott Linklater and Morgan Hartanov welcome guest Kyle Day, General Manager of the Spokane Indians. They discuss how hospitality and intentional service culture build deep trust within a professional sports organization. They examine the unique role of minor league operations as an entertainment and hospitality business, explaining how prioritizing the needs of both players and fans creates a premier environment. The conversation highlights the concept of "aggressive friendliness" and proactive training, encouraging leaders to empower their frontline staff to anticipate needs and turn potential service hurdles into lasting loyalty.

Episode 13 | Trust as a Coach with Leigh Veidman

In this episode of the TrustBuilder podcast, host Scott Linklater and Morgan Hartanov sit down with Leigh Veidman, head coach of the Spokane Velocity, to discuss the high-stakes world of professional soccer. Coach Veidman shares how his journey from the academies of Liverpool to the Inland Northwest shaped his "character over competence" leadership philosophy. The conversation moves beyond the pitch to explore how leaders can foster genuine trust by being "curious, not judgmental" and understanding the person behind the performance.