The Veritas Perspective

Stash & Tazo Tea-Tom Mesher

Tom pioneered the upscale herbal tea movement in the 1970's. He created the Stash brand in his garage with a business partner, and later Tazo. His real contribution was changing the way tea was marketed and presented across the United States. Hear how his companies won awards for their creative marketing techniques that pushed their mailing list response numbers from 1% to 15%. If you've ever had a cup of tea you're probably aware of Stash & Tazo's innovations, but have simply overlooked them.

Daniel Harmon-Harmon Brothers Ad Agency/Tuttle Twins cartoon

Daniel Harmon is one of the founders of the Harmon Brothers Ad Agency, a viral and unique marketing firm. He and his brothers' creative and hilarious commercials have garnered over 1.4 billion views. The Harmon Brothers invented the magical prince and special stuffed unicorn that helped propel the Squatty Potty to stratospheric levels of success. They also created the "human egg drop test" commercial for Purple Mattress, which has been viewed over 82 million times on YouTube. The agency has done spots for FiberFix, Camp Chef, Chatbooks, Poo-Pourri, and many others. Daniel tells us his firm's story, how they found their unique voice and style, as well as why he is passionate about the cartoon he's directing for the Tuttle Twins. 30 min. The pilot for the Tuttle Twins cartoon can be viewed here: https://www.youtube.com/watch?v=E3CCwJbdjuA&feature=youtu.be

Portland Sports Psychology - Elliott Waksman

Elliott defines the practice of Sports Psychology and shares a few secrets on the role the mind plays in performance. He shares insights that enabled him to build a thriving consulting business, and get a foot in the door with ESPN in the process.  He discusses watershed moments along the way, roadblocks, and lessons learned. The podcast ends with the story of how he helped a TV show chef find success. 30 minutes.

Judith Arnell Jewelers-Judith Arnell

Judith Arnell was born to be a jeweler-her love and talent for creating beautiful, unique jewelry designs is unmistakable. She highlights how she got her start in the business in the early 70's in an industry dominated by men, and the significant role she played in bringing womens' design perspectives into the American jewelry industry in the early 80's. She also discusses the methods by which she established her name from Chicago to Portland as an authority in the jewelry design business, and gives us some tips on buying and caring for jewelry. If you're a man buying a ring for your future wife, you won't want to miss this episode! 30 min.

Cooper Realty-Ernest Cooper

Ernest Cooper tells his colorful story about the building of Cooper Realty in Portland, OR. He discusses what his father did for him at a very young age which continues to influence his selling today, about how an impactful incident during his tenure in property management solidified for him the lesson "people above policy," and the way one particular book would set him on the course to complete independence.