88. From Office Job to Gracie’s Wine Room: How Kelsie Gaffey Built a Viral Wine Bar on TikTok

89. It’s Not Too Late to Change Your Life: From Full-Time Physio to Founder of Hype Girl with Ash Ormond

Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club, a fast-growing community helping women find real connection IRL. In this episode, Ash opens up about her late ADHD diagnosis, juggling “too many hats”, starting Hype Girl from a simple walk, and finally leaving a decade-long physio career to build a life that actually fits her. IN THIS EPISODE, WE CHAT ABOUT: * From physio to Hype Girl: how a walk with a friend turned into a 1,000s-strong community * ADHD & identity: getting diagnosed later in life, what suddenly made sense, and how it shows up in business * Friendship vs community: why you can “have friends” and still feel lonely, and how Hype Girl fills that gap * Starting small & scrappy: the first walk, the TikTok that blew up, and running events with no events background * Burnout & ambition: loving “full pelt” life… and the cost when you don’t slow down * Leaving the ‘safe’ career path: sunk costs, stability, imposter syndrome and finally quitting physio * Relentless > fearless: the mindset shift Ash uses now, and the advice she’d give her fresh-out-of-school self CONNECT WITH ASH * Ash on Instagram: @ashlaniormond * Hype Girl Social Club on Instagram: @hypegirlsocialclub * FOLLOW THE WIBS * Podcast Instagram: @thewibspod * Natasha: @natashamarcello_ * Penny: @penny.macheras * All links & episodes: https://linktr.ee/thewibspod [https://linktr.ee/thewibspod] * Website: https://thewibspodcast.com/ [https://thewibspodcast.com/] * Email: info@thewibspod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

88. From Office Job to Gracie’s Wine Room: How Kelsie Gaffey Built a Viral Wine Bar on TikTok

How do you turn a raw idea into a real place people love? Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months. What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit. In this episode, Kelsie joins us to talk about: * From idea to open in 60 days — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happen * Making it happen on a budget — finding cash, pitching friends, and hearing “no” a hundred times before one yes * Building a community, not just a bar — how TikTok became her business marketing channel, and her biggest cheer squad * Right place, right vibe — why she chose Toorak Rd, launched in January, and built a space that feels as good as it looks * The unfiltered side of hospo — staffing, late nights, council hoops, and leaning on your neighbours when you run out of wine glasses * Leading with values — why she refuses to shut out regulars for private hires, even when it costs more * What’s next — her new venture, Gracie’s Space, a creative co-working and event space built for women like herIt’s a playbook for momentum, self-belief, and building an IRL brand people don’t just visit, they belong to. Check out Gracie’s Wine Room: Instagram: @gracieswineroom [https://www.instagram.com/gracieswineroom] Get in touch with Kelsey: TikTok: @kelsiegraceee [https://www.tiktok.com/@kelsiegraceee] Follow the WIBS online: Instagram: @thewibspod [https://www.instagram.com/thewibspod] Penny: @penny.macheras [https://www.instagram.com/penny.macheras] Natasha: @natashamarcello_ [https://www.instagram.com/natashamarcello_] Listen/links: https://linktr.ee/thewibspod [https://linktr.ee/thewibspod] Website: https://thewibspodcast.com/ [https://thewibspodcast.com/] Email: info@thewibspod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

87.The Business-Degree Dropout Who Built an 8-Figure Fashion Brand | Tammy Green of Prene Bags

How do you build a brand that outlives the trend? Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption. In this episode, Tammy joins us to talk about: * The early days of building Prene - and what it really took to stand out in a crowded, copycat market * How she’s kept her brand relevant for ten years without losing its original essence * The mindset shift that separates staying power from short-term hype * What she’s learned about influence, identity, and evolving with your customer It’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with. Check out Prene Here: https://www.prenebags.com/ Get in touch with Tammy: https://www.instagram.com/tammy___green/ Follow the WIBS online: Follow us for all the latest on Instagram at: @thewibspod You can follow Natasha at: @natashamarcello_ And Penny at: @penny.macheras Visit us at: https://thewibspodcast.com/ Email us: info@thewibspod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

86. Our 6 Life Hacks That Instantly Make You Look Smarter, Calmer & In Control

Ever feel like you’re just trying to keep your head above water while juggling work, life, side projects, and social expectations? In this fun (and slightly unhinged) episode of The WIBS, we’re pulling back the curtain on the small but mighty hacks that have made a big difference in our careers and daily lives from how we handle meetings, manage expectations, and even get our damn steps in. You’ll hear: The weird but wonderful shopping hack that makes hosting dinner parties so much easier Penny’s walking routine that keeps her moving and on top of emails The beauty trick Tash swears by for looking polished in 5 minutes flat Our “good girl” conditioning around overcompensating at work — and how we’re unlearning it Why disarming people (even with a well-timed swear word) makes you more memorable in business Our favourite AI prompt to sound more confident and warm at work (even when you’re second-guessing yourself). Plus the 10-minute bridal makeup disaster story you didn’t know you needed This is the episode you’ll want to send to your group chat. Follow the WIBS online: Follow us for all the latest on Instagram at: @thewibspod You can follow Natasha at: @natashamarcello_ And Penny at: @penny.macheras Visit us at: https://thewibspodcast.com/ Email us: info@thewibspod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

85.From Corporate Burnout to Cult-Status Convertible Heels. How Sherel Schnyder Built Lobo Footwear

What would it take for you to back yourself fully? For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough. In this episode, we dive into: * The moment Sherel knew she had to build Lobo and why she didn’t wait for permission * How she funded her dream by selling her home (yep) * What it’s like to launch a physical product with no industry connections * Why Lobo’s “2-in-1” convertible heel is gaining a cult following * The emotional rollercoaster of being a solo founder and how she’s navigated fear, risk, and self-doubt Whether you’ve been sitting on a product idea, or just need the courage to finally bet on yourself this one’s for you. Check out LOBO Footwear here: https://www.lobofootwear.com/ Follow LOBO Footwear https://www.instagram.com/lobofootwear/ [https://www.instagram.com/lobofootwear/] Visit LOBO Footwear: https://www.lobofootwear.com/ [https://www.lobofootwear.com/] Connect with Sherel: https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ [https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ ] Follow the WIBS online: Follow us for all the latest on Instagram at: @thewibspod [https://www.instagram.com/thewibspod/?hl=en] You can follow Natasha at: @natashamarcello_ And Penny at: @penny.macheras [https://www.instagram.com/penny.macheras/] Visit us at: https://thewibspodcast.com/ [https://thewibspodcast.com/] Email us: info@thewibspod.com [info@thewibspod.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.