Eps 14: Real Talk About Software and Where the Industry is Going with Rob Pickell, CEO, Growth99

Eps 14: Real Talk About Software and Where the Industry is Going with Rob Pickell, CEO, Growth99

In this episode, host Cathy Christensen has an in-depth conversation with Rob Pickell, CEO, of Growth99, about how difficult it is to find the right software solution in the medical aesthetic space and how you can improve your odds of finding the best solution for your practice. We also discuss how data from Growth99's recent Benchmarking Report indicates industry saturation is a real thing, as well as identifying solutions on how to address and adapt to it in order to thrive. Download Growth99's Benchmarking Report: https://growth99.com/resources/report/2026-state-of-aesthetic-elective-wellness-marketing-report/ Episode Sponsor: Growth99: Learn more about how Growth 99 can help your business grow! https://growth99.com/book-your-growth99-demo/?utm_source=podcast&utm_medium=episode_description&utm_campaign=cathy_christensen

Eps. 13: Looking on the Bright Side with Sarah Safa, PA-C, Refined Aesthetics

Join host Cathy Christensen as she spends some time with the ever-sunny Sarah Safa, PA-C, discussing tactics on how to hustle and grow while also prioritizing mental health and focusing on what matters most. Episode Sponsor: Growth99: Learn more about how Growth 99 can help your business grow! https://growth99.com/book-your-growth99-demo/?utm_source=podcast&utm_medium=episode_description&utm_campaign=cathy_christensen

Eps 12: The PA Point of Difference with Grace Mclaurin, PA-C, Vitality Anti-Aging Center & Medical Spa

In this episode, learn from industry legend, Grace Mclaurin, PA-C, owner of Vitality Anti-Aging Center & Medical Spa in Hickory, NC. As one of the first PA owners in aesthetics, Mclaurin has seen a thing or two, and is one of the unique industry luminaries that excels in the clinical, education, and business spaces. Listen as Grace shares her take on how to incorporate the DISC personality assessment successfully in your practice, how PAs are unique in the aesthetic industry, and how she's concerned the industry is trading Instagram likes for true qualifications. Take some time to learn from one of the best in the industry in this episode of Medical Spa Mastermind!   Episode Sponsor: Growth99: Learn more about how Growth 99 can help your business grow! [https://growth99.com/book-your-growth99-demo/?utm_source=podcast&utm_medium=episode_description&utm_campaign=cathy_christensen]

Eps 11: Laser Focused on Culture & Leadership with Taylor Siemens, NP-C, Kairos Aesthetics

In this episode, join host Cathy Christensen as she sits down with one of the most driven medical aesthetic pros out there. The thing that makes Taylor Siemens, NP-C different, though, is that she's not driving for recognition, fortune, and fame; she's driving to be the best she possibly can for her patients, her students, and her team. Once at the top of the corporate ladder, Taylor has hit the reset button and has started her own business from the ground up, enjoying her grass roots success, her incredible team, and the beautiful, challenging daily life of an owner and a leader on a smaller scale at Kairos Aesthetic and Longevity Medicine. Listen and come away inspired by the incredible Taylor Siemens. Episode Sponsor: Growth 99: Learn more about how Growth 99 can help your business grow! https://growth99.com/book-your-growth99-demo/?utm_source=podcast&utm_medium=episode_description&utm_campaign=cathy_christensen

Eps 10: Standing Up for Eps 10: Medical Spa Rights with Audrey Rose, Michelle Doran, and Jessica Tocco

Join host Cathy Christensen as she interviews the leaders of the group Aesthetic Medical Providers of Massachusetts (AMP-MA): Michelle Doran, MSN, APRN-BC, CANS, Co-president, Audrey Rose, NP, Director of Compliance for AMP-MA, and the organization's government advising consultant, Jessica Beeson Tocco of Shepard Strategies. These three powerhouses led their grassroots group in a recent Massachusetts oversight win and now have their eye on microneedling legislation in the state. These women have joined forces with other leading Mass medical aesthetic providers to organize, protect their licenses, and grow together in the Aesthetic Medical Providers of Massachusetts (AMP-MA) group. In this episode, learn what it takes to protect your rights as a licensed practitioner, how to stay on top of the ever-changing regulatory landscape in your state, and how to join forces to make your voice more powerful.   Episode Sponsor: Growth 99: Learn more about how Growth 99 can help your business grow! https://growth99.com/book-your-growth99-demo/?utm_source=podcast&utm_medium=episode_description&utm_campaign=cathy_christensen