I spent $25,000,000 of The Sidemen's Own Money

Meet the CEO Building a $1,000,000 YouTube Golf Empire

How do you turn YouTube golf from a few lads filming videos into a full-scale media operation? Most people know Big Wedge for the viral challenges, chaotic collabs, and some of the biggest personalities in golf content. Few know the level of planning, logistics, and strategy it takes behind the scenes to keep the whole thing moving. This episode of Think Like a Creator is brought to you by Uscreen, the all-in-one platform creators use to build, launch, and grow their video membership business. Start now and get your 1st month for only $1, https://uscreen.link/tlac [https://uscreen.link/tlac] In this episode of Think Like a Creator, Seb breaks down what it really takes to run one of the fastest-growing brands in YouTube golf. From hiring out entire golf courses and managing large-scale productions, to balancing personalities, content schedules, and the pressure of keeping momentum in such a competitive space. We also get into Seb’s involvement with Hashtag United and their rise from Sunday League roots, to competing against clubs with million-pound budgets. If you care about YouTube golf, creator-led businesses, sports media, or what it actually takes to build a modern entertainment brand online, this isn't one to miss. Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered.

Why There Will NEVER Be Another Top Gear

Did Izzy Hammond inherit the petrol gene, or did she have to discover it for herself? Growing up as Richard Hammond's daughter meant sharing him with millions of Top Gear fans, sitting on the stairs waiting for him to come home, and navigating paparazzi in the hedges after his 2006 crash. But it also meant watching one of the most successful automotive media operations ever built, and learning what it takes to turn passion into a career at the highest level. This episode of Think Like a Creator is brought to you by Uscreen, the all-in-one platform creators use to build, launch, and grow their video membership business. Start now and get your 1st month for only $1, https://uscreen.link/tlac [https://uscreen.link/tlac] In this episode of Think Like a Creator, Izzy breaks down her journey from someone who deliberately avoided cars (because they were too close to her dad) to becoming a key voice in the modern motorsport content world. We dig into her work with Drive Tribe, her role at Quadrant, Lando Norris's creator-led motorsport brand, and how F1 has become one of the last true monoculture moments left in a hyper-personalised internet. If you care about motorsport, creator businesses, legacy media, or just want to hear someone talk honestly about building a career in the shadow of a legend, this is essential viewing. Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered. CHAPTERS * 00:00:00 Intro * 00:01:39 Crashing a Multi Million Dollar Race Car * 00:09:38 Growing Up Hammond: Life as Richard Hammond's Daughter * 00:35:37 A Six-Year-Old's Perspective of Fame * 00:47:14 Why There Will NEVER Be Another Top Gear * 00:16:02 Drive Tribe and The Challenge of Moving On * 00:57:01 Lando Norris' Quadrant * 00:54:35 The Monoculture is Dead * 00:48:40 Motorsport is for Everyone * 01:12:00 Burnout, Balance, and Building Something of Your Own

How a TikTok Podcast Built a $10,000,000+ Empire

James and Fuhad (ShxtsNGigs) went from two mates chatting in a Manchester flat to running one of the most dialled‑in comedy media machines on the internet. Their clips dominate feeds, their Patreon sits near the very top of the platform, and they’ve turned a lockdown podcast into a multi‑show, multi‑revenue‑stream operation with a full‑time team behind it. In this episode of Think Like a Creator, we unpack how they actually built it. We dig into the early days of slow, compounding growth, the moment TikTok became a real engine instead of a lottery ticket, and the strategy behind turning short‑form virality into long‑form loyalty. You’ll hear how they thought about format, frequency and “being the messenger” rather than the main character so that complete strangers would give two unknown guys a chance. We also break down their membership play: why they launched paid content early, how they structured pricing and perks, and what it took to turn the first 100 paying fans into the foundation of a serious subscription business. From extra weekly episodes through to fully original premium shows, they’ve layered value in a way that feels less like “support us” and more like “this is unmissable if you’re a fan.” Behind the jokes is a real company: editors, producers, social and thumbnail specialists, management, touring, merch and brand deals that actually fit the audience. We talk about the pressure of having a team’s salaries tied to your output, how they protect the friendship at the heart of the show, and the systems that let them publish at high volume without burning out. If you’re trying to turn a podcast into a genuine business, or you’re fascinated by how creator‑led media companies are built, this episode is a playbook on compounding, community and comedy at scale. Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered.

I spent $25,000,000 of The Sidemen's Own Money

Did Jamie Elliott crack the code for creator-led venture capital? After years as a founder and angel investor, Jamie Elliott teamed up with the Sidemen to launch Upside, a $30M fund where creators don't just promote brands, they own equity and supercharge startups with real distribution. In this episode, he breaks down the "power law" (Only 1 in 10 investments drive all returns), why pre-seed/seed is perfect for testing, and how Sidemen inventory turns eyeballs into 100K+ users overnight - like the Mile promo that delivered $100M in lifetime value Jamie reveals what makes a killer founder (grit, psychology, strained family ties?), red flags (easy equity giveaways), and why distribution beats product in an AI world full of "slap apps". We unpack real portfolio picks (Mile, Global Comics, brain-computer interfaces), the loneliness of decision-making, and why Vik/Josh keep him grounded on what fans actually want We also cover trust risks, competing funds (Anti Fund, Mantis), and Upside's edge: authenticity you can't copy. If you're a creator eyeing investments, a founder chasing growth, or just obsessed with the creator economy, this is your blueprint for attention as the ultimate capital Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered.

[DELETED ON YOUTUBE] The biggest food reviewer you never heard of

Did Jono accidentally crack the blueprint for turning internet clout into real-world empire? After years behind the scenes helping LADbible and global brands go viral, Jono Yates built OnlyScrans into one of the UK’s most engaged food channels – then used that attention to launch YRDS, a sports-focused creative agency, and GOAT, a packed sports bar in his hometown of Nantwich. In this episode, we break down how he went from “burning toast and sticking pasta to the bottom of the pan” to running a multi-revenue business built on IP, community and clever positioning. Jono explains why he “hates food creators” (even as one himself), the perverse incentives behind negative reviews, and how chase-the-algorithm content is quietly damaging hospitality at the exact moment the sector needs help the most. We unpack his philosophy on integrity, trust and long-term audience building in a world where “honest review” doesn’t always mean what it says on the sign. We then get into GOAT: why he always wanted his own place, what it’s really like to open a sports bar in a bruised hospitality market, and how he’s using creator-first thinking (social leverage, brand, community) to drive footfall from across the UK and beyond. From capacity and costs to margins and menu, he shares the real numbers mindset behind turning over six figures in the first few months – and why seeing people in the room hits different to seeing views on a screen. We also talk sobriety, running a bar while not drinking, and why GOAT’s non-alcoholic range matters just as much as the pints. And finally, we dig into YRDS: how he’s channelling everything he learned at LADbible, Red Bull and OnlyScrans into a sports marketing agency built for talent, brands and rights holders who actually want to win online and offline. 00:00 - Intro 1:21 - Soy Sauce - What’s Soy Sauce? 3:25 - Building a Community Through Relatability 6:01 - The Journey to 500k - LadBible learnings 11:00 - When He Finally Cracked The Formula 19:45 - Transitioning The Formula to Long Form 25:18 - Where Does the Money Come From? You Can’t Do Everything 35:40 - Why Football Football? How does it Link With The Food? 41:50 - The State of The Hospitality Sector - Why Did You Choose To Open a Bar Now? 45:49 - What Is GOAT? - How Successful Is It? 58:18 - Who Would You Love To Work With? !:00:00 - The Process Of Starting YRDS 1:05:00 - Are Food Creators Good For The Industry? 1:10:50 - What Makes The money - $$ CPM 1:19:00 - The Three-Year Plan If you care about food, sport, hospitality, or the creator economy, this is a masterclass in turning views into venues and using content to build assets that live beyond the feed. Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I've been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I'm here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you're a YouTube nerd or you've never even heard the term 'Creator Economy' - I've got you covered.