This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and Sperm Racing (yep...you saw that right). ----- This week's links: Zuckerberg's War on Advertising [https://www.theverge.com/meta/659506/mark-zuckerberg-ai-facebook-ads] BBC Boss Goes for Truth [https://www.theguardian.com/media/2025/may/14/bbc-tim-davie-disinformation-trust-crisis-social-fabric-uk-at-risk] Max Rebrands Again [https://deadline.com/2025/05/hbo-max-is-back-iwbd-rebranding-streamer-1236397130/] Nutter Butter Explodes [https://www.adweek.com/brand-marketing/nutter-butters-5-takeaways-two-years-weird-social] Warner Brothers and Leveraging IP [https://www.wbd.com/news/warner-bros-discovery-ad-sales-announces-wbd-storyverse-leverage-beloved-films-and-tv-series] Weird Sperm Racing [https://www.vanityfair.com/news/story/sperm-racing-eric-zhu] AEO Dumb or Crazy Smart [https://www.businessinsider.com/seo-aeo-ai-chatbots-search-startups-chatgpt-openai-google-2025-5] ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify [https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd], Apple [https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1], Google [https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=] and more. Catch past episodes and show notes at ThisOldMarketing.com [https://www.thisoldmarketing.com/]. Catch and subscribe to our NEW show on YouTube [https://www.youtube.com/@thisoldmarketing]. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter [https://www.joepulizzi.com/] and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter [https://seventhbear.com/] at Seventh Bear.

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me exactly how that would work please? And Virginia signs a social media scrolling reduction that won't reduce scrolling. Winners and losers include LEGO and Warren Buffett. Rants and raves include Disney's new park and the White House social media effort. ----- This week's links: Zuckerberg and Meta AI [https://www.404media.co/mark-zuckerberg-ai-chatbot-friends-interview-podcast/] Trump Tariffs and Hollywood [https://www.morningbrew.com/stories/trump-wants-to-put-a-tariff-on-foreign-made-movies?mbcid=39724245.977132&mid=f8eba9ee5da4bad2190c441240f5c0cf&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew] Virginia Law on Social Media [https://wtop.com/virginia/2025/05/youngkin-signs-bill-that-cracks-down-on-kids-social-media-use/] Warren Buffett Retires [https://qz.com/warren-buffett-retires-jamie-dimon-bill-gates-tim-cook-1851779110] LEGO and F1 Racing [https://www.nytimes.com/athletic/6331840/2025/05/04/f1-miami-gp-lego-car-driver-parade/?campaign_id=9&emc=edit_nn_20250508&instance_id=154115&nl=the-morning®i_id=100723836&segment_id=197534&user_id=f8eba9ee5da4bad2190c441240f5c0cf] Trump Social Media Strategy [https://www.axios.com/2025/05/04/trump-white-house-social-media] Disney's New Park [https://www.cnbc.com/2025/05/07/disney-abu-dhabi-theme-park.html?utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew] ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify [https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd], Apple [https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1], Google [https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=] and more. Catch past episodes and show notes at ThisOldMarketing.com [https://www.thisoldmarketing.com/]. Catch and subscribe to our NEW show on YouTube [https://www.youtube.com/@thisoldmarketing]. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter [https://www.joepulizzi.com/] and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter [https://seventhbear.com/] at Seventh Bear.

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: * The Rise of Creators in 2025 * Renting vs. Owning * The TikTok Effect * Community as Currency * Revenue Mix * How to Get Rich as a Creator Here's a link to the complete study [https://kajabi.com/state-of-creator-commerce-25]. ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify [https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd], Apple [https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1], Google [https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=] and more. Catch past episodes and show notes at ThisOldMarketing.com [https://www.thisoldmarketing.com/]. Catch and subscribe to our NEW show on YouTube [https://www.youtube.com/@thisoldmarketing]. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter [https://www.joepulizzi.com/] and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter [https://seventhbear.com/] at Seventh Bear.

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A judge has blocked the termination of VOA. But is it too late? Joe thinks it is. And Ryan Coogler's movie deal gives marketers and creators a lot to think about. Winners and losers include the American people and Diary of a CEO podcast. Rants and raves include Google's cookies and the uber wealthy. This week's links: Google Loses Case [https://www.axios.com/2025/04/17/google-ad-tech-monopoly-antitrust-ruling] Tariffs Crush Ad Market [https://www.axios.com/2025/04/22/tariffs-ad-market] Judge Blocks VOA Halt [https://www.axios.com/2025/04/23/trump-voice-of-america-ruling-voa-employees-return] Coogler's Movie Deal [https://www.morningbrew.com/stories/2025/04/21/ryan-coogler-cut-a-deal-so-good-that-hollywood-s-in-crisis?mbcid=39504314.989243&mid=f8eba9ee5da4bad2190c441240f5c0cf&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew] America Gives Up on Fact Checking [https://www.axios.com/2025/04/22/fact-checking-misinformation-disinformation] DOAC Turns Down Big Deals [https://news.thepublishpress.com/p/small-race-big-weird?_bhlid=33ae7e086b4b99179a6f2911dce53659b7a4bb87&utm_campaign=small-race-big-weird&utm_medium=newsletter&utm_source=news.thepublishpress.com] America's Riches Households Have Banner Year [https://www.wsj.com/economy/1-trillion-richest-families-wealth-increase-bc13874a?mod=djem10point] Google Keeps Cookies [https://adage.com/technology/google/aa-google-keeps-third-party-cookies-no-opt-out-chrome/] ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify [https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd], Apple [https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1], Google [https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=] and more. Catch past episodes and show notes at ThisOldMarketing.com [https://www.thisoldmarketing.com/]. Catch and subscribe to our NEW show on YouTube [https://www.youtube.com/@thisoldmarketing]. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter [https://www.joepulizzi.com/] and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter [https://seventhbear.com/] at Seventh Bear.

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include databases and Twinkies. Rants and raves include Superman and faith-based billboards. This week's links: META's FTC Case Starts [https://www.axios.com/newsletters/axios-media-trends-e19e6f60-1945-11f0-be15-df49f3986ba6?utm_source=chatgpt.com] OpenAI to Launch Social Platform? [https://www.reuters.com/technology/artificial-intelligence/openai-is-working-x-like-social-media-platform-verge-reports-2025-04-15/?utm_source=chatgpt.com] Creator Economy Jobs on the Up [https://projectcasting.com/blog/content-creators/creator-economy-jobs-rebound-in-q1-2025?utm_source=chatgpt.com] Top Gen AI Use Cases [https://www.searchenginejournal.com/top-gen-ai-use-cases-revealed-marketing-tasks-rank-low/544276/] Twinkies Goes 420 [https://www.wsj.com/articles/twinkies-new-owner-courts-a-novel-group-of-snackers-stoners-d3868528?mod=cmo-today_lead_pos1] The Summer of Superman [https://www.polygon.com/comics/559501/superman-summer-special-dc-comics-waid-williamson-slott?utm_source=chatgpt.com] ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify [https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd], Apple [https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1], Google [https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=] and more. Catch past episodes and show notes at ThisOldMarketing.com [https://www.thisoldmarketing.com/]. Catch and subscribe to our NEW show on YouTube [https://www.youtube.com/@thisoldmarketing]. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter [https://www.joepulizzi.com/] and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter [https://seventhbear.com/] at Seventh Bear.