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Don’t Use an Agency That Charges You a Percentage of Ad Spend The amount you spend on ads should no

Don’t Use an Agency That Charges You a Percentage of Ad Spend The amount you spend on ads should not determine the quality of the work. Percentage based pricing can create the wrong incentive, where increasing spend benefits the agency more than improving performance. Google Ads management should be based on expertise, strategy, optimisation, and results, not how much budget is pushed through the account. More spend does not always mean better marketing. #GoogleAds #digitalagency #DigitalMarketing #digitalmarketingagency #agency

Google’s AI Search Optimization Guide 2026: How to Rank on AI Google has just published its AI Sear

Google’s AI Search Optimization Guide 2026: How to Rank on AI Google has just published its AI Search Optimization Guide, giving insight into how businesses should think about visibility in AI search experiences. The biggest takeaway is that AI search still starts with SEO. Content quality, authority, technical SEO, crawlability, and user value remain the foundation. That being said, Google guidance should not always be treated as absolute fact. History has shown that real world SEO and internal leaks have sometimes revealed more than official documentation. If you want to understand what Google is saying about AI optimisation and what it means in practice, watch the full video. #SEO #AISEO #aeo #google #searchEngineOptimisation geo

I Just Bought 3 Mac Minis to Take Our Digital Agency’s AI Capabilities to the Next Level AI is beco

I Just Bought 3 Mac Minis to Take Our Digital Agency’s AI Capabilities to the Next Level AI is becoming a core part of how our digital agency operates. Claude, ChatGPT, Gemini, and other models are now heavily involved in workflows, automations, research, testing, content, and day to day operations. If you take AI seriously, hardware starts to matter. The Mac Minis are being added to support more intensive AI workflows, larger scale automation, and ongoing experimentation as we continue building out our AI capabilities. AI is no longer just a tool. It is infrastructure. #AI #Claude #ChatGPT #gemini #macmini

Boost Local SEO Rankings with Driving Instructions 🚗 One overlooked local SEO signal is driving di

Boost Local SEO Rankings with Driving Instructions 🚗 One overlooked local SEO signal is driving direction requests on your Google Business Profile. Most businesses focus only on reviews and keywords, but Google also tracks real user actions. When someone taps “Directions,” it signals real world intent and tells Google that people genuinely want to visit the business. These actions can strengthen trust, support local relevance, improve map visibility, and help with “near me” searches. Local SEO is not only about optimisation. It is also about customer behaviour. #LocalSEO #GoogleBusinessProfile #GoogleMaps #LocalSearch #SearchEngineOptimisation Transcript: Here’s a local SEO hack that few people know, but when done correctly, can have a massive impact on your Google Business Profile listings on Google Search. The way that it works is like this: • You have to open up Google Maps. • Then search for your Google Business. • Then press Directions. • And most importantly, you have to follow the directions to your business. Now, this is not a new hack. Google actually patented this in 2013. Below you can actually see the patent. Google go through all the algorithms, through all the studies and everything that shows once and for all that this secret actually works tremendously well. Now, there are a number of ways how you can use this system: You can get your staff to use it every day that they are driving to work. Put in your business location in Google Maps and follow the directions. You can also get your suppliers and clients to do it. Also, you can, if you really want to, pay people to do it. Again, they have to follow the directions to your business place because that will send the signal. I’ve done this before and it works unbelievably well. Go and try it out yourself and you’ll see what I mean

Only Around 1% of LinkedIn Users Post Every Week, So Consistency Gives You an Advantage If you post

Only Around 1% of LinkedIn Users Post Every Week, So Consistency Gives You an Advantage If you post consistently on LinkedIn, you are already in a very small group. The key is repetition. People usually need multiple touchpoints before they remember who you are, what you do, and associate you with your expertise. If you post once a month, that process takes a long time. If you post consistently every week, recognition builds much faster. The goal is not one viral post. It is showing up enough that people start thinking: “I keep seeing this person. They clearly know what they are talking about.” #LinkedIn #PersonalBranding #ContentMarketing #SocialMedia #LinkedInTips