Transatlantic Titans

Podcast by Manny Schoenhuber

English

Business

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About Transatlantic Titans

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market.Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States.In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover:✅ Overcoming U.S. legal & regulatory hurdles✅ Navigating taxation, banking, and finance✅ Mastering American business etiquette✅ Real success stories from Europeans making it BIG in America✅ Challenges and pitfalls to avoid along the wayWe’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market.Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America!👍 Like - if you enjoy this content🔔 Subscribe - for more strategies on how Europeans make it BIG in America🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ

All episodes

14 episodes

How to Expand Your Business to the US: Challenges, Access, and Opportunities | Erin McKelvey | EP 7

Is the American Dream still the ultimate goal for European businesses, or is it a "Wild West" of hidden risks? In Episode 7 of Transatlantic Titans, we sit down with Erin McKelvey to discuss the brutal reality of cracking the US market. From navigating massive cultural shifts to leveraging economic incentives in Texas, Erin shares the blueprint for European companies looking to scale across the pond. ____________________ 00:00 Introduction to Erin McKelvey 01:58 Erin's Journey from the Pacific Northwest to Texas 03:19 The Influence of European Culture on Aaron's Life 07:25 Transitioning to the European American Chamber of Commerce 10:19 The Role of the European American Chamber of Commerce 15:15 Cultural and Language Barriers in Business 18:57 Services Offered by the EACC to European Companies 22:33 Understanding the U.S. Market for European Companies 26:04 The Appeal of the U.S. Market for European Entrepreneurs 27:23 Strategies for Cracking the U.S. Market 34:59 Misconceptions About Doing Business in the U.S. 39:27 Cultural Differences in Communication 40:21 Evolution of the Business Landscape 42:40 The Impact of COVID-19 on Expat Life 44:41 Navigating Opportunities and Risks in Texas 46:53 Understanding Economic Development Incentives 49:29 Challenges for European Companies in the US 53:13 Advice for Entering the US Market 55:24 Future Trends for European Businesses 59:37 Success Factors for European Companies 01:04:14 Cultural Insights and Personal Reflections ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗘𝗥𝗜𝗡 🔗 LinkedIn: https://www.linkedin.com/in/erinkmckelvey/ [https://www.linkedin.com/in/erinkmckelvey/] 📧 Email: emckelvey@eacctx.com [emckelvey@eacctx.com] 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ [https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ] 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ [https://www.linkedin.com/in/mannyschoenhuber/] 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ [https://www.instagram.com/mannyschoenhuber/] 📧 Email: manny@masteringmarketentry.com [manny@masteringmarketentry.com] 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 [https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1] 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

21 May 2026 - 1 h 9 min

Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 4

Is there a "perfect" moment to take your business across the Atlantic? In this deep dive about chapter 4 of Mastering Market Entry: USA, we debunk the myth of the "seamless entry" and look at the cold, hard mechanics of timing. Arriving in the U.S. too early can burn your capital; arriving too late can cost you your intellectual property. We break down how to read environmental signals and build a financial runway that survives the reality of the American market. Don't leave your U.S. expansion to chance. Learn how to time your entry with precision and protect your investment. ____________________ * 00:00 The Illusion of Timing * 08:02 The Arrogance of Arriving Too Late * 15:21 The Terrifying Too Late Trap: Patents * 22:27 Environmental Signals for Market Entry * 33:00 The Tension Between Cultural Expectation and Financial Reality ____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ [https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ] 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ [https://www.linkedin.com/in/mannyschoenhuber/] 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ [https://www.instagram.com/mannyschoenhuber/] 📧 Email: manny@masteringmarketentry.com [manny@masteringmarketentry.com] 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 [https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1] 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

14 May 2026 - 34 min

Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 3

Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy? This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you can build leverage. ____________________ * 00:00 The Psychological Roadblocks of International Business * 09:40 The Perception of Bankruptcy * 18:17 The U.S. Legal System as an Arena for Leverage * 24:11 Understanding American Consumer Psychology and Pricing Strategy * 30:31 Civil Code vs. Common Law: Legal Philosophies and Systems * 36:16 Pillar 2: Contracts - Building Custom Armor ____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ [https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ] 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ [https://www.linkedin.com/in/mannyschoenhuber/] 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ [https://www.instagram.com/mannyschoenhuber/] 📧 Email: manny@masteringmarketentry.com [manny@masteringmarketentry.com] 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 [https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1] 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

28 Apr 2026 - 45 min

Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 2

Why is European capital fleeing to the U.S. at record speeds? It isn't just about the money—it's about where that money feels "welcome." In this conversation about Chapter 2 of Mastering Market Entry: USA, we explore the massive migration of wealth from Europe to the United States. While Europe grapples with energy crises and bureaucratic hurdles, the U.S. is rolling out the red carpet for foreign investment—but only if you know how to navigate the system. The conversation delves into the cultural, corporate, and economic differences between Europe and America, highlighting the impact on business strategy and economic vulnerability. It explores the mechanics of nearshoring and the significance of FDI inward stock as a measure of trust in the US economy. ____________________ * 00:00 The Migration of Wealth * 09:55 The US System of Checks and Balances * 15:59 Local Environments in the US * 23:04 Cultural Divide: European vs American Philosophy * 28:15 Corporate Strategy: European Bureaucracy vs American Entrepreneurship * 36:16 Economic Vulnerability: European Energy Crisis * 43:17 Mechanics of Nearshoring and FDI Inward Stock ____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ [https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ] 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ [https://www.linkedin.com/in/mannyschoenhuber/] 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ [https://www.instagram.com/mannyschoenhuber/] 📧 Email: manny@masteringmarketentry.com [manny@masteringmarketentry.com] 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 [https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1] 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

23 Apr 2026 - 47 min

Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 1

Is your monumental success in Europe actually holding you back from winning in the United States? In this conversation about Chapter 1 of Manny Schoenhuber's book, we explore the "The Trap of Monumental Success." Many European firms fall in love with their own status quo, only to realize too late that the American market moves at a different speed and rewards a different set of values. From the "Auto Industry Wake-Up Call" to the shift in the global technological edge, we explore why simply being "the best" isn't enough anymore. ____________________ * 00:00 The Trap of Monumental Success * 05:01 The Auto Industry Wake Up Call * 17:09 The Dilemma of Quality * 22:24 The Shift of Technological Edge * 28:30 American Consumer Affinity for European Brands * 34:45 Language and Business Culture * 40:16 Geopolitical Risk Mitigation * 46:19 Implications of Brand Psychology ____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ [https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ] 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ [https://www.linkedin.com/in/mannyschoenhuber/] 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ [https://www.instagram.com/mannyschoenhuber/] 📧 Email: manny@masteringmarketentry.com [manny@masteringmarketentry.com] 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 [https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1] 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

21 Apr 2026 - 48 min

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