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Two Tall Guys Talking Sales

Podcast af Kevin Lawson and Sean O'Shaughnessey

engelsk

Business

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"Two Tall Guys Talking Sales," where Sean O'Shaughnessey and Kevin Lawson discuss a single sales topic. Kevin and Sean together have about 60 years of experience in professional selling. This podcast helps people in sales, sales leadership, and business leadership or company owners realize the maximum value of their company by improving their revenue generation capability. This podcast is designed to help those people enhance their companies' sales management practices, methodologies, processes, teams, and messaging. Sean O'Shaughnessey and Kevin Lawson are Fractional Vice Presidents of Sales. They operate their own companies separately but have partnered for this podcast to advise salespeople and SMB companies on successful strategies and methodologies. Kevin is the CEO of Lighthouse Sales Advisors. Lighthouse Sales Advisors is a sales leadership solution provider for small businesses. Lighthouse helps business owners navigate the potential pitfalls around sales growth, sales turnaround, or scaling up by leveraging sales acumen and decades of experience to build effective sales teams. https://www.lighthousesalesadvisors.com/ Sean is the CEO of New Sales Expert. He helps company owners realize the maximum value of their company by improving their revenue generation capability. He helps owners enhance their sales management, methodologies, processes, teams, and messaging.

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episode Sales Metrics That Matter: How to Protect Your Pipeline, Quota, and Commission Check cover

Sales Metrics That Matter: How to Protect Your Pipeline, Quota, and Commission Check

Metrics are not just a sales management dashboard issue. In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O'Shaughnessey make the case that salespeople need their own working metrics, the numbers that help them protect commission income, smooth the revenue rollercoaster, improve forecast accuracy, and make better decisions about where to spend time. This is a practical conversation about pipeline coverage, deal velocity, prospecting discipline, relationship touches, product mix, and the sales processes that turn activity into Sales success. Key Topics Discussed Salesperson Metrics vs. Management Metrics — 00:00 Kevin opens by separating metrics that matter to salespeople from the broader numbers that matter to marketers or sales managers. The real issue is not reporting. It is knowing whether you are doing enough of the right work to make quota. Pipeline Coverage and Forecasting for Yourself — 01:26 The conversation moves into pipeline coverage, deal movement, and the danger of being able to hit quota without knowing when you will hit it. That gap creates weak forecasting, poor Revenue management, and avoidable stress. Avoiding the Sales Commission Rollercoaster — 03:41 Sean explains why inconsistent revenue hurts individual salespeople more than sales managers. A manager can average performance across a team, but a salesperson lives with the direct financial impact of pipeline gaps, delayed deals, and uneven prospecting. Matching Sales Activity to Sales Cycle Length — 05:28 Sean makes the point that a 60-day sales cycle and a six-month sales cycle require different behavior. The salesperson must understand how much time belongs in prospecting, discovery, qualification, scoping, closing, and relationship development. Measuring Deal Creation and Customer Touches — 07:07 Kevin discusses why the number of new deals created matters, especially when viewed by time period and business model. He also shifts into relationship metrics, including how often salespeople intentionally reconnect with customers, former customers, and referral sources. Planning to 110% with A, B, and C Deals — 12:12 Sean closes with a practical quota-planning model: build the year around 110%, then break the number into A, B, and C deal sizes. This forces better Sales strategies, sharper prioritization, and more realistic Revenue generation planning. Key Quotes Kevin Lawson — 00:00 "I want to talk about metrics that matter to salespeople, not marketers, not sales managers… but the people out there carrying the bag." Sean O'Shaughnessey — 03:41 "I want to talk about the ability to not ride the rollercoaster." Sean O'Shaughnessey — 05:50 "If you have a six-month sales cycle, same problem, but you have more time to budget it out. You can go a week without prospecting, but you can't go a month without prospecting." Kevin Lawson — 07:40 "I really like for all sales teams to know how many deals need to come into their pipeline per time period." Kevin Lawson — 10:24 "Being intentional with the relationship is as important." Sean O'Shaughnessey — 12:34 "Start the year assuming you're going to go to 110%. Build your plan to go to 110%." Additional Resources B2B Sales Lab Sean and Kevin referenced the B2B Sales Lab, a community where B2B salespeople can ask questions, get feedback, and talk through real-world Sales strategies, sales processes, Value selling, Messaging, Business acumen, and Revenue generation challenges. Learn more at b2b-sales-lab.com. Traction by Gino Wickman https://a.co/d/0c9rXQMz Kevin referenced the idea of "traction" while discussing relationship discipline and consistent outreach. The point was not about theory. It was about keeping sales relationships active before the pipeline forces you to care. A Significant Actionable Item from this Podcast Build a simple personal pipeline math model this week. Start with your annual quota, then plan to 110%. Break that number into A, B, and C deal sizes. Estimate how many of each deal type you need, then work backward into how many opportunities must be created each month based on your close rate and sales cycle length. From there, decide whether your current prospecting, customer outreach, referral activity, and deal advancement work can actually support the number. If the math does not work, the problem is not motivation. It is the plan. Summary This episode is worth listening to because Kevin and Sean take a topic many salespeople avoid, metrics, and make it directly relevant to the person carrying the number. The conversation is not about building a prettier CRM report or giving sales management more inspection points. It is about using metrics to protect your income, reduce uncertainty, improve your forecast, and make better daily decisions. If you have ever had a great month followed by a weak one, or a full pipeline that somehow failed to convert when you needed it, this episode will sound uncomfortably familiar. More importantly, it gives you a practical way to regain control before the rollercoaster starts again.

18. maj 2026 - 17 min
episode Stop Celebrating B2B Sales Wins Without Learning Why You Won cover

Stop Celebrating B2B Sales Wins Without Learning Why You Won

In this episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O'Shaughnessey break down a sales management practice that too many teams underuse: reviewing won deals with the same discipline they apply to lost deals. The conversation moves past celebration alone and into the real operating question: did the team win because the sales process worked, or because someone hit a lucky buzzer-beater? For leaders serious about Sales success, Revenue generation, and building repeatable Sales processes, this episode is a reminder that the best wins are not always the dramatic ones. Often, they are the boring, well-managed, properly documented deals that never should have been in doubt. Key Topics Discussed Why Won Deal Reviews Matter as Much as Lost Deal Reviews — 00:20 Kevin opens the episode by comparing won deal reviews to a SportsCenter highlight reel. Lost deal reviews help teams understand what went wrong, but won deal reviews reveal whether success came from strong Sales strategies, disciplined execution, or simple luck. Celebrate the Whole Team, Not Just the Closer — 01:40 Sean emphasizes that a true win often involves more than the salesperson. Proposal writers, credit teams, delivery teams, operations, and others may have played a role. Strong sales management means recognizing the system behind the win, not creating a hero culture around one person. Buzzer-Beater Wins vs. Controlled Wins — 03:00 Sean challenges leaders to determine whether the deal was won late through a heroic save or whether the team was in control from the beginning. The better business model is not dramatic last-second selling. It is predictable Revenue management through process discipline. Doing "Winner Stuff" in the Sales Process — 04:06 Kevin lays out the behaviors that separate consistent winners from lucky sellers: good notes, timely follow-up, clear problem statements, expectation management, proper sequencing, and bringing the right people into the deal at the right time. That is where Business acumen meets execution. Review Wins by Sales Stage, Not Storytelling — 06:41 Sean argues that leaders should avoid letting won deal reviews become casual storytelling sessions. Instead, they should walk the team through each stage in the CRM: discovery, scoping, economic buyer engagement, validation, proposal, and close. That structure turns a win into training, reinforcement, and better future Messaging. How New Sellers Learn from Won Deal Reviews — 09:27 Kevin explains why won deal reviews are especially valuable for newer reps. They may not yet have their own deep sales stories, but they can learn the questions, positioning, Value selling behaviors, and customer impact examples that successful sellers used. Key Quotes Kevin Lawson — 01:09 "You never know until you start doing the analysis, which is the same thing as not doing the analysis on your lost deals." Sean O'Shaughnessey — 03:40 "Sure, it makes you, puts you on SportsCenter, but let's be honest. Let's be boring. Let's just bring in the revenue." Kevin Lawson — 05:29 "The simple stuff done well at scale becomes quota-busting kind of behaviors and quota-busting kind of performance." Sean O'Shaughnessey — 07:53 "Step by step, walk through the story as stages of the sales process." Kevin Lawson — 11:17 "How could I instead go value, impact, value, impact, value? Because that's what drives customer expectation, which drives reputation, which drives stickiness." Sean O'Shaughnessey — 13:40 "When you're doing a win deal, celebrate the win. Really give the right team all of the credit." Additional Resources B2B Sales Lab Sean refers listeners to B2B Sales Lab, a community where sales professionals and sales leaders can discuss real sales challenges, share wins, and sharpen their Sales processes. Visit b2b-sales-lab.com to learn more. Moneyball / Billy Beane Reference Kevin references the Moneyball idea of winning through disciplined, repeatable base hits instead of relying on grand slams. The sales parallel is clear: sustainable Revenue generation comes from consistent execution, not occasional heroics. A Significant Actionable Item from this Podcast Pick one recently won deal and run a formal won deal review by CRM stage. Do not ask the salesperson to "tell the story." Walk through discovery, qualification, scoping, economic buyer access, validation, proposal, negotiation, and close. At each stage, identify what was done well, what was skipped, who contributed, what customer insight was captured, and what should be repeated. The decision you are making is simple: was this win evidence of a repeatable sales process, or was it a lucky outcome dressed up as Sales success? Summary This episode is a sharp reminder that winning is not enough. Sales leaders have to understand why the team won, whether the win can be repeated, and whether the process created value for the customer before the proposal ever arrived. Kevin and Sean make the case that won deal reviews are not administrative exercises. They are sales management tools that improve business acumen, strengthen messaging, reinforce value selling, and help create a team that wins more often without relying on last-minute heroics. Listen to this episode if your team celebrates wins but has not yet extracted the operating lessons from them. B2B Sales Lab is a private, member-led community for sales professionals who want actionable insights, not theory. It's a space to ask real questions, share proven practices, and connect with others who are serious about improving revenue performance. Designed and led by veteran sales leaders, the Lab is where strategy meets execution. Join us at b2b-sales-lab.com You can reach out to Sean at New Sales Expert, LLC - Sean@NewSales.Expert [Sean@NewSales.Expert] - https://www.linkedin.com/in/soshaughnessey/ [https://www.linkedin.com/in/soshaughnessey/] You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com [kevin@lighthousesalesadvisors.com] - https://www.linkedin.com/in/kwlawson/ [https://www.linkedin.com/in/kwlawson/] You can book time on Kevin's calendar at https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin [https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin] You can book time on Sean's calendar at http://newsales.expert/sean-oshaughnessey-calendar/

12. maj 2026 - 17 min
episode Stop Blaming Price: The Real Reasons Sales Deals Are Lost cover

Stop Blaming Price: The Real Reasons Sales Deals Are Lost

Lost deals are not just missed revenue. They are evidence. In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O'Shaughnessey challenge the easy excuses salespeople often use after a loss, especially "we lost on price" and "the customer made no decision." The real issue is usually deeper: weak value selling, poor discovery, unclear messaging, bad fit, or a failure to create enough business pain to justify change. If you care about Sales success, Revenue generation, and better Sales processes, this episode gives you a practical way to turn lost deals into better sales management decisions. Key Topics Discussed Why lost deals teach more than won deals — 00:42 Sean opens with a blunt premise: if you occasionally lose, you have something to learn. Won deals prove you did enough right. Lost deals expose where your Sales strategies, messaging, value creation, qualification, or execution broke down. Why "we lost on price" is usually the wrong answer — 01:16 Sean and Kevin push back on the idea that price is the real reason deals are lost. Their argument: price objections often reveal that the seller failed to establish enough value, urgency, or business impact. That is a Revenue management problem, not just a discounting problem. The danger of "no decision" as a sales excuse — 02:00 Kevin reframes "no decision" as a cop-out. If the customer does not act, the salesperson may not have created enough contrast between the pain of staying the same and the pain of change. Measure losses by stage, count, and dollars — 04:24 Kevin makes an important sales management distinction: losing an early lead is not the same as losing after scoping, quoting, proof of concept, or negotiation. Teams need to know where deals are leaking, how many are being lost, and how much revenue is being lost. Use lost deal analysis to sharpen your ideal client profile — 10:50 Sean connects lost deals directly to the ICP discipline. If your team repeatedly works hard and still loses with a certain type of prospect, that may not be a sales execution problem. It may be a market selection problem. RFPs, go/no-go decisions, and disciplined deal reviews — 12:43 Kevin points out that RFPs require a different level of structure. If your team keeps saying, "We never win those," the answer is not to complain. The answer is to inspect the process, build better decision rules, and stop chasing work you were never positioned to win. Key Quotes Sean O'Shaughnessey — 00:42 "You will learn more from analyzing your lost deals than analyzing your won deals." Kevin Lawson — 02:00 "No decision is a cop-out." Sean O'Shaughnessey — 04:09 "You don't lose a deal on price. No salesperson ever loses a deal on price." Kevin Lawson — 08:40 "Don't ask the five whys, ask the 500 whys when you don't know what's going on in your business." Sean O'Shaughnessey — 12:21 "Spend that time prospecting for more customers that are just like your ideal client profile, and you'll win rate what's going on." Kevin Lawson — 12:50 "Often simple is smooth and smooth is fast." Additional Resources Sean references the classic Strategic Selling gap concept: where the customer is today, where they want to be, and whether the gap is large enough to justify action. https://a.co/d/09kL0gKA Kevin also mentions the B2B Sales Lab, a private community where salespeople and sales leaders can bring real sales challenges, including lost deals, RFP struggles, ICP questions, and value proposition issues, into a practitioner-led environment for peer review and practical advice. b2b-sales-lab.com A Significant Actionable Item from this Podcast Review your last 10 serious lost deals, not unresponsive leads, but real opportunities that reached scoping, proposal, proof of concept, quoting, or negotiation. For each one, document the stage where it was lost, the dollar value, the reason given, the reason you believe is true, the customer type, and whether the prospect matched your ideal client profile. Then look for patterns. The value is not in explaining away one loss. The value is in finding the repeatable leak in your Sales processes. Summary This episode is a useful listen for any salesperson, sales manager, or business owner who wants better Business acumen around lost opportunities. Sean and Kevin argue that lost-deal analysis is not administrative cleanup. It is one of the fastest paths to better Value selling, sharper Messaging, stronger qualification, and more predictable Revenue generation. The conversation is direct, practical, and uncomfortable in the right way, because it forces the listener to stop accepting vague explanations and start inspecting the sales system. Listen to this episode of Two Tall Guys Talking Sales if you want to improve win rates by learning what your losses are already trying to teach you. B2B Sales Lab is a private, member-led community for sales professionals who want actionable insights, not theory. It's a space to ask real questions, share proven practices, and connect with others who are serious about improving revenue performance. Designed and led by veteran sales leaders, the Lab is where strategy meets execution. Join us at b2b-sales-lab.com You can reach out to Sean at New Sales Expert, LLC - Sean@NewSales.Expert [Sean@NewSales.Expert] - https://www.linkedin.com/in/soshaughnessey/ [https://www.linkedin.com/in/soshaughnessey/] You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com [kevin@lighthousesalesadvisors.com] - https://www.linkedin.com/in/kwlawson/ [https://www.linkedin.com/in/kwlawson/] You can book time on Kevin's calendar at https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin [https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin] You can book time on Sean's calendar at http://newsales.expert/sean-oshaughnessey-calendar/

5. maj 2026 - 17 min
episode Why Your Sales Team Has a Leads Problem—and How to Fix It cover

Why Your Sales Team Has a Leads Problem—and How to Fix It

For many sales teams, the leads problem is not really a leads problem. It is an ideal client profile problem, a value proposition problem, and a focus problem disguised as pipeline activity. In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O'Shaughnessey dig into the practical discipline of building a lead list that salespeople can actually use, one grounded in clear ICP definition, sharper Messaging, better Sales processes, and a more realistic understanding of market share. This is a direct, useful conversation for sales leaders, owners, and sellers who want better Revenue generation without wasting effort on prospects they were never built to win. Key Topics Discussed The three versions of a leads problem — 00:00 Kevin opens with a useful distinction: some companies have no leads, some have too many leads, and some have plenty of the wrong leads. Each problem requires a different sales management response, but all three point back to the same issue: the business has not clearly defined who it should pursue. Building an ideal client profile before building the list — 01:10 The episode makes a strong case for documenting the ideal client profile in practical, observable terms. Company size, revenue, locations, executive tenure, installed systems, and other demographic signals should inform the list before a seller starts calling. This is where Business acumen begins to separate disciplined Sales strategies from random prospecting. Using buying signals and psychographics to improve Value selling — 03:00 Kevin explains that the demographic definition is only part of the work. Sellers also need to understand why companies buy, what pressure they are trying to relieve, and what business outcomes matter to them. That is the bridge between raw data and meaningful Value selling. Learning from your five best customers — 07:44 Sean reframes ICP work around a deceptively simple question: which five customers were the most fun, easiest, fastest, and most valuable to sell? Those companies likely hold the clues to your best future market. Interview them, study them, and use what you learn from them to sharpen your Messaging. Shrinking the market to improve Sales success — 10:37 Sean challenges the common assumption that a bigger list is better. Most companies cannot sell to, serve, or fulfill every opportunity in their theoretical market. A focused list, built around realistic capacity and high-fit targets, can drive better Sales success than a bloated database full of distractions. Turning ICP, value proposition, and market share into Revenue management discipline — 13:31 Kevin closes by tying the episode back to the fundamentals: ideal client profile, unique value proposition, Messaging, market share, and the actual people who buy. Strong Revenue management starts when leaders stop treating all leads as equal and begin building repeatable systems around the customers they can serve best. Key Quotes "Every business has a leads problem. I don't care if you are wildly successful, really struggling, or somewhere in the middle." — Kevin Lawson, 00:13 "If you haven't written down in painstaking detail who you want to attract and sell to, carve out time to do your demographic definition." — Kevin Lawson, 01:45 "Who are the five companies that you sold to that were just fun to sell to? They got your product, your service, your capability, your offering immediately." — Sean O'Shaughnessey, 07:44 "You have more people to sell to than you can possibly imagine. You need to whittle your ideal client profile down." — Sean O'Shaughnessey, 10:12 "We have to find our sweet spot and then lean into it. That's how we make a successful year out of a leads problem." — Kevin Lawson, 14:17 Additional Resources Kevin references several data and research tools that can help sales teams define and build better lead lists, including: * Data Axle through public library access * Apollo * KnowledgeNet * Seamless * ZoomInfo * Crunchbase A Significant Actionable Item from this Podcast Identify your five best customers and interview them before building or expanding your next lead list. Do not start with a database. Start with reality. Look at the customers who bought quickly, understood your value, paid appropriately, were good to serve, and represented the kind of business you would gladly replicate. Then ask them deeper questions: how they make money, where they lose money, what pressures are changing in their market, what they value from vendors, and what would make your company more useful to them. That work will improve your ideal client profile, sharpen your value proposition, and give your salespeople better Messaging for future outreach. More importantly, it forces a decision: are you trying to sell to everyone, or are you building a focused market where your Sales processes can consistently generate Revenue? Summary This episode is a strong listen for any sales leader, owner, or seller who has mistaken activity for strategy. Kevin and Sean argue that lead generation works only when the target market is defined with sufficient precision to guide action. The conversation moves from ICP and buying signals to market focus, list building, sales capacity, and practical Revenue management. If your pipeline feels too thin, too noisy, or too full of poor-fit opportunities, this episode will help you rethink the problem before you waste another quarter chasing the wrong companies. B2B Sales Lab is a private, member-led community for sales professionals who want actionable insights, not theory. It's a space to ask real questions, share proven practices, and connect with others who are serious about improving revenue performance. Designed and led by veteran sales leaders, the Lab is where strategy meets execution. Join us at b2b-sales-lab.com You can reach out to Sean at New Sales Expert, LLC - Sean@NewSales.Expert [Sean@NewSales.Expert] - https://www.linkedin.com/in/soshaughnessey/ [https://www.linkedin.com/in/soshaughnessey/] You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com [kevin@lighthousesalesadvisors.com] - https://www.linkedin.com/in/kwlawson/ [https://www.linkedin.com/in/kwlawson/] You can book time on Kevin's calendar at https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin [https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin] You can book time on Sean's calendar at http://newsales.expert/sean-oshaughnessey-calendar/

28. apr. 2026 - 18 min
episode With Great Pipeline Power Comes Great Responsibility: Fix Your Sales Forecast cover

With Great Pipeline Power Comes Great Responsibility: Fix Your Sales Forecast

Two Tall Guys Talking Sales hosts Kevin Lawson and Sean O'Shaughnessey tackle one of the most overlooked drivers of sales success: forecast accuracy. This episode goes beyond the usual conversation about CRM hygiene and quota pressure to get to the real issue: salespeople and sales managers carry critical information that the rest of the company depends on for hiring, staffing, planning, and revenue generation. Sean and Kevin argue that forecasting is not administrative overhead. It is a direct reflection of discovery quality, business acumen, value selling, and the discipline of running strong sales processes. If you want sharper sales management, more credible messaging, and a more reliable path to revenue management, this conversation is worth your time. Key Topics Discussed Why forecasting is a leadership responsibility, not just a sales task (00:00) Sean opens with a memorable analogy: with great power comes great responsibility. Salespeople hold information no one else in the company has—what is likely to close, when it will close, what the buyer needs, and what revenue is actually coming. That knowledge creates an obligation to communicate with accuracy. How poor forecast data affects hiring, staffing, and company decisions (02:00) Kevin makes the stakes clear. Forecast data is not trapped inside the sales department. Executive teams use it to make staffing decisions, resource plans, and growth bets. When the data is weak, the business makes bad decisions. Why discovery is the foundation of accurate forecasting (05:00) Sean ties forecasting directly to discovery. If you do not ask tough questions early, you will eventually pay for it later in the sales cycle. Strong discovery clarifies the customer's business drivers, strengthens messaging, improves value selling, and makes forecast confidence more credible. Why sales strategies fail when pipeline discipline is weak (08:07) Kevin connects forecasting to pipeline reality. Leaders cannot force a number into existence simply because they want growth. If the top of the funnel, qualification discipline, and relationship development are not in place, the revenue generation target is a fantasy, not a strategy. Why customers buy outcomes, not features (09:21) Both hosts reinforce a central truth of value selling: buyers care much more about business impact than about technical specifications. The real issue is not the drill, but the hole—and even more than that, what the hole allows them to accomplish. How inaccurate forecasting damages real people and real businesses (13:13) Sean closes with a story from early in his career that shows the human cost of bad forecasting. A low forecast contributed to layoffs that, in hindsight, were unnecessary. It is a sharp reminder that revenue management is not theoretical. Accuracy matters. Key Quotes Sean O'Shaughnessey (00:00) "One of the wisest men in all of sales is a gentleman by the name of Stan Lee." Kevin Lawson (02:02) "The entire company is basing its hiring and staffing decisions on your data." Kevin Lawson (03:25) "You have to ask tough questions early." Sean O'Shaughnessey (07:46) "You document all that, and you tell your boss the truth. It's as simple as that." Kevin Lawson (11:20) "Put the date that the customer should buy based on the insight you've gleaned, not the date that you want them to buy." Sean O'Shaughnessey (12:00) "You don't sell the drill, you sell the hole, and more importantly than that, you sell what goes through the hole." Additional Resources B2B Sales Lab Sean references the B2B Sales Lab community as a place for sales professionals and sales managers to ask questions, refine their thinking, and improve their skills in areas such as forecasting, sales processes, and revenue generation. Chris Cocca on the importance of Discover Sean mentions episode 85 featuring Chris Cocca, particularly his point that discovery is the most important part of the sales process. https://sites.libsyn.com/458454/transforming-opportunities-chris-coccas-insights-on-perfecting-the-discovery-meeting A Significant Actionable Item from this Podcast Audit your current pipeline and rewrite the expected close date for every meaningful deal based on buyer evidence, not seller hope. That means looking at each opportunity and asking: What business issue is driving this purchase? Who has validated the urgency? What internal steps does the customer still need to complete? What evidence supports the date in CRM? This one habit sharpens sales management, improves forecast reliability, strengthens messaging, and forces better value selling. Most missed forecasts are not caused by bad luck. They are caused by untested assumptions that stayed in the pipeline too long. Summary This episode is a concise but serious discussion about forecasting, discovery, and the responsibility that comes with carrying the company's most important field intelligence. Sean and Kevin do not treat forecasting like a spreadsheet exercise. They treat it as a reflection of business acumen, selling discipline, and the quality of a seller's thinking. If you want better sales strategies, more reliable sales processes, and a stronger grasp of how forecasting affects the entire business, this is an episode worth downloading. It will challenge how you look at your pipeline—and probably how you communicate it. B2B Sales Lab is a private, member-led community for sales professionals who want actionable insights, not theory. It's a space to ask real questions, share proven practices, and connect with others who are serious about improving revenue performance. Designed and led by veteran sales leaders, the Lab is where strategy meets execution. Join us at b2b-sales-lab.com You can reach out to Sean at New Sales Expert, LLC - Sean@NewSales.Expert [Sean@NewSales.Expert] - https://www.linkedin.com/in/soshaughnessey/ [https://www.linkedin.com/in/soshaughnessey/] You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com [kevin@lighthousesalesadvisors.com] - https://www.linkedin.com/in/kwlawson/ [https://www.linkedin.com/in/kwlawson/] You can book time on Kevin's calendar at https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin [https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin] You can book time on Sean's calendar at http://newsales.expert/sean-oshaughnessey-calendar/

21. apr. 2026 - 18 min
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