Unfilter Yourself

Ep. 135: Why Self-Belief Beats Talent: The Neuroscience of Success (Part 1)

You’ve been told talent and intelligence are the keys to success. But what if that’s a lie? In today’s episode, I’m breaking down why your belief in yourself might actually be the biggest predictor of whether you hit your goals — in business, in wealth, and in life. And spoiler: there’s actual neuroscience to back this up. We’re diving into: * Neuroplasticity and how your brain literally rewires itself when you create new beliefs (yep, those “I’m not good enough” thought loops are just worn-out neural pathways you can replace). * The prefrontal cortex — a.k.a. your brain’s "air traffic controller" — and how affirmations and long-term vision fuel it to override fear and self-doubt. * The dopamine system and why belief supercharges motivation, effort, and momentum (instead of making progress feel like wasted energy). * Stress + cortisol regulation and why belief protects your nervous system, lowers your stress response, and keeps you from spiraling into burnout. This isn’t just mindset work — this is biology. Belief literally rewires your brain, shifts your dopamine and cortisol, and makes you more resilient under pressure. So if you’ve been wondering why your smarts or your strategy alone aren’t getting you to six-figure months (or whatever your version of success looks like), this episode is your permission slip to stop blaming talent — and start upgrading your belief. Come back next week for Part 2, where I share science-backed, actionable tools to strengthen your self-belief so you can actually use this to your advantage in business and life. ********** 👉 Take the free Profit Personality Quiz to discover your Money Attachment Style and learn how your relationship with money impacts your business: What's Your Money Attachment Style? [https://josie-smith.involve.me/money] Connect with Josie:  Instagram: @josiesmithofficial [https://www.instagram.com/josiesmithofficial]  Website: josiesmithcoaching.com [https://www.josiesmithcoaching.com/]  6-month 1:1 Coaching: High Voltage Wealth [https://josiesmith.myflodesk.com/profit]  Private VIP Day: Power Surge VIP Day [https://josiesmith.myflodesk.com/vip]  The Profit Princess Podcast [https://profitprincess.alitu.com/]

Ep. 134: How to Use AI in Business Without Outsourcing Your Voice (or Sacrificing Your Integrity)

AI is everywhere right now, and if you’re an entrepreneur, you’ve probably felt the pressure to either outsource your entire business to it… or avoid it completely. But AI isn’t going anywhere. And if you learn how to use it in integrity, it can actually amplify your business without stealing your voice. In this episode of Unfilter Yourself, I’m pulling back the curtain on how I personally use AI in my business (and in my life) to save time, streamline, and create more impact; without outsourcing my coaching, my content, or my creativity. You’ll hear: * How I use AI for podcast editing and repurposing without losing my authenticity; * Why I let AI write first drafts for things like show notes and SEO optimization (and why the final draft is always mine); * The exact way I use AI to role-play as my ideal client so I can prepare for real-life questions in workshops and coaching sessions; * How AI helped me plan a 14-month RV road trip that fits my dream lifestyle (yes, really); * Why AI should be your assistant and not your replacement when it comes to building a business you love.. If you’ve been curious about AI tools for entrepreneurs but you’re turned off by all the copy-paste content and robotic messaging out there, this episode will help you see a new way forward. Because building a profitable, sustainable business as a woman entrepreneur isn’t about replacing yourself. It’s about creating more space to do the work only YOU can do. And AI, when used intentionally, can help you do exactly that. 🎧 Subscribe to Unfilter Yourself wherever you listen to podcasts so you never miss an episode about business strategy, money psychology, and building your dream life with integrity! 👉 Take the free Profit Personality Quiz to discover your Money Attachment Style and learn how your relationship with money impacts your business: What's Your Money Attachment Style? [https://josie-smith.involve.me/money] Connect with Josie:  Instagram: @josiesmithofficial [https://www.instagram.com/josiesmithofficial]  Website: josiesmithcoaching.com [https://www.josiesmithcoaching.com/]  6-month 1:1 Coaching: High Voltage Wealth [https://josiesmith.myflodesk.com/profit]  Private VIP Day: Power Surge VIP Day [https://josiesmith.myflodesk.com/vip]  The Profit Princess Podcast [https://profitprincess.alitu.com/]

Ep. 133: Are You Running Your Business or is Your Business Running You?

Feeling like your 9-to-5 just turned into a 5-to-9? In this episode of Unfilter Yourself, Josie Smith dives deep into the reality of entrepreneurship burnout and why so many women business owners feel trapped by their own businesses. If you’re working endless hours, juggling client calls, emails, social media, and content creation—but still not seeing the revenue or results you dreamed of—this episode is for you. Josie breaks down the signs your business is controlling you, the difference between busywork and strategic progress, and actionable steps to regain control. Learn how to prioritize money-making activities, systematize your business with tools like Trello, Asana, Notion, HoneyBook, and Dubsado, and create structures for client onboarding, content planning, and finances. She also shares practical strategies for setting boundaries, delegating tasks, and prioritizing CEO-level thinking so your business works for you—not the other way around. Whether you’re a coach, service-based entrepreneur, or side-hustler, this episode will give you clarity, confidence, and actionable tools to stop being a slave to your business and start running it with intention. Connect with Josie:  Instagram: @josiesmithofficial [https://www.instagram.com/josiesmithofficial]  Website: josiesmithcoaching.com [https://www.josiesmithcoaching.com/]  6-month 1:1 Coaching: High Voltage Wealth [https://josiesmith.myflodesk.com/profit]  Private VIP Day: Power Surge VIP Day [https://josiesmith.myflodesk.com/vip]  The Profit Princess Podcast [https://profitprincess.alitu.com/]  Topics: women entrepreneurs, business burnout, productivity tips, time management for entrepreneurs, client onboarding systems, content planning strategies, small business systems, business boundaries, CEO mindset, money-making strategies, virtual assistant tips, online coaching business, scaling a service business.

Ep. 132: Why Do We Erase So Much of Who We Are for the Sake of Marketing??

After a little bit of a hiatus, I'm back! And in this episode, I share my realizations about true authenticity - and not the fabricated "personal branding authenticity" you see online. I dig into the commonly seen one-dimensional brand image, while sharing my journey of embracing contradictions and finding myself in the nuances that define my own humanity. This is my commitment toward an even wider range of more genuine content delivery, and I'm hopeful that my reflections on my journey allow you to connect with your own depth through your own inconsistencies, so you can dismantle whatever boxes you may have (even unintentionally) put yourself in! AND!!!!! I also introduce an upcoming second podcast: "The Prophet Princess"! ********* Connect with Josie: Instagram: @josiesmithofficial [https://www.instagram.com/josiesmithofficial] Website: josiesmithcoaching.com [https://www.josiesmithcoaching.com/]

Ep. 131: The Number One Thing You Need to Successfully Shift from Employee to Entrepreneur

In this episode, I dive into one of the most important parts of leaving the 9 to 5 grind behind forever: the mindset shift from employee to entrepreneur. It's more than just a new job title. It's a complete rewiring of you think about time, money, work, and success. If you've recently made the leap into full-time entrepreneurship, chances are you've already discovered that running your own business comes with a whole new set of rules. I share the hard truths, provide actionable advice, and give you personal insight into what it really takes to go from an employee mindset to an entrepreneur mindset. You'll learn how to ditch the need for external validation, embrace risk, and stop working like someone else is checking your time clock. If you're ready to boss the hell up and make your business your own, this episode is the mindset upgrade you need. What you'll learn in this episode: * Why traditional employee habits can hold you back as an entrepreneur and business owner. * How to shift from waiting for permission to making bold decisions. * Reprogramming your relationship with time - saying goodbye to the 9 to 5 schedule! * Why taking risks isn't reckless, it's necessary. * How to stop chasing validation and trusting your own judgment. * Practical tips to own your role as business owner from day one. ********** Want to look more specifically at YOUR numbers to create a timeline and a plan to turn in YOUR notice and go all in on YOUR business?? Request more information about my Profit Maximization Coaching Program [https://josiesmith.myflodesk.com/profit]! ********** Connect with Josie: Website: josiesmithcoaching.com [https://www.josiesmithcoaching.com] 1:1 Profit Maximization Coaching with Josie [https://josiesmith.myflodesk.com/profit] (3 month coaching program, by application only) 90 Minute Success Strategy Session [https://josiesmith.myflodesk.com/90minstrategy] Would you like Josie to speak at your event?! Click here [https://josiesmith.myflodesk.com/coaches] to inquire!  Follow on IG: @josiesmithofficial [https://www.instagram.com/josiesmithofficial]