Ep 3: LVLY's Hannah Spilva: Fix This Or Lose Customers - How To Win Same-Day Delivery
Hannah Spilva, founder of the household gifting brand LVLY [https://www.lvly.com.au/] and premium home hair colour brand DONE [https://www.donehair.co/], pulls back the curtain on what it really takes to build an e-commerce giant from a kitchen table. She sits down with Anaita Sarkar to share how she cracked the code on same-day delivery and built the confidence to set healthy boundaries with clients.
Plus, Betha Giorgi, founder of Little Bay Beauty [https://littlebaybeauty.com.au/], steps into The Growth Hotline to get advice on building a community and finding the exact right customers for her natural skincare brand.
Featuring:
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Hannah Spilva, Founder of DONE [https://www.donehair.co/] and Co-Founder of LVLY [https://www.lvly.com.au/] — revolutionary same-day flower and gift delivery
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Betha Giorgi, Founder of Little Bay Beauty [https://littlebaybeauty.com.au/] — simple, kind, and accessible natural skincare formula
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Hosted by Anaita Sarkar — author of How to Sell Anything Online, Founder of Hero Packaging [https://heropackaging.com.au/] and Co-Founder of Staje [https://staje.co/]
Key takeaways:
Tip #1 — Build a sense of community by partnering with other like-minded brands.
Tip #2 — Map out and tap into micro-communities to narrow and target ads better.
Tip #3 — Embrace gifting in the early phases of business to build advocates of your brand.
Tip #4 — Be generous with samples of your product as your marketing currency.
Chapters:
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(00:00:29) Meet Hannah Spilva: revolutionising the gifting industry with LVLY and venturing into haircare with DONE
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(00:01:30) Reality Check: Why being transparent about the bad stuff matters
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(00:03:32) LVLY origin story: how two advertising executives accidentally started a massive logistics business
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(00:08:19) Mastering the emotional side of a brand and turning products into a visceral experience
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(00:09:45) Spotting the "good, better, best" market gap to create DONE
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(00:13:37) Reality Check: navigating Christmas shipping disasters and turning errors into brand advocates
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(00:19:28) The golden rule of onboarding casual staff: driving execution through purpose and "the why"
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(00:21:07) Reality Check: stage 5 clinger clients, boundary setting, and how to successfully break up with a client
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(00:25:45) Meet Betha Giorgi from Little Bay Beauty: transitioning from corporate to natural pregnancy skincare
Vodafone Business helps Australian businesses connect, grow, and get things done — so you can focus on the wins, the lessons, and the messy, exciting journey in between.
Learn more: https://www.vodafone.com.au/business [https://www.vodafone.com.au/business] | @vodafonebusinessaus
