Lorne Sederoff - The Reviews That Make Google Choose You

The 7 Deadly Objections

In this republished and condensed episode, we revisit the seven deadly objections every service technician needs to know. Through practical role-plays, we break down how to uncover what customers really mean, communicate value without being pushy, and confidently move the conversation forward. ———————————————————- Stop leaving money on the table. Every call is a chance to close. Every day is a chance to win. If you’re a plumber, HVAC tech, electrician, or roofer who wants to close bigger tickets, handle objections without flinching, and build a career in the trades — this is your community. Blue Collar Closer is where 346+ home service professionals get live sales coaching, proven scripts, and real-time Q&A with Brian Burton. Not theory. Not fluff. The exact words that close jobs. bluecollarcloser.com [http://bluecollarcloser.com]   Full show notes + transcript: Every episode has searchable show notes and a full transcript at wastenoday.com [http://wastenoday.com]   Waste No Day is hosted by Brian Burton and Nate Minnich — two guys who are in the trenches of home services every single day. Brian is the General Manager of Benjamin Franklin Plumbing of Scottsdale, one of the top-rated plumbing companies in the Phoenix Valley, serving Scottsdale, Tempe, Mesa, Chandler, Gilbert, and the East Valley. Find them at benfranklinplumbingaz.com [http://benfranklinplumbingaz.com]

Jeff Cronin - You Lost the Sale Before You Knocked on the Door

🚨BOOT CAMP IS BACK!🚨Atlantic City. July 17th and 18th. Two days on objections, in-home sales, and the real conversations your techs are losing right now. Tickets and VIP info at wastenodaybootcamp.com [http://wastenodaybootcamp.com]   Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://wastenoday.pro/BCC [https://wastenoday.pro/BCC] Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup [https://wastenoday.pro/FBgroup]   In this episode, we talked about plumbing, sales, mindset, discipline, training...

Lorne Sederoff - The Reviews That Make Google Choose You

🚨BOOT CAMP IS BACK!🚨Atlantic City. July 17th and 18th. Two days on objections, in-home sales, and the real conversations your techs are losing right now. Tickets and VIP info at wastenodaybootcamp.com [http://wastenodaybootcamp.com]   Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://wastenoday.pro/BCC [https://wastenoday.pro/BCC] Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup [https://wastenoday.pro/FBgroup]   Lorne Sederoff is the Vice President of Search Kings and has spent more than 20 years helping multi-location businesses generate leads through digital marketing. He works with manufacturers, private equity-backed companies, and franchise networks to build scalable marketing campaigns across the home services, legal, and medical industries. In this episode, we talked about local services ads, Google reviews, customer experience, AI, lead generation...

The Poor Habits Keeping You Stuck

🚨BOOT CAMP IS BACK!🚨Atlantic City. July 17th and 18th. Two days on objections, in-home sales, and the real conversations your techs are losing right now. Tickets and VIP info at wastenodaybootcamp.com [http://wastenodaybootcamp.com]   Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://wastenoday.pro/BCC [https://wastenoday.pro/BCC] Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup [https://wastenoday.pro/FBgroup]   In this episode, we talked about discipline, execution, accountability, distraction…

Trapper Searles — Winning Mindset for Technicians

🚨BOOT CAMP IS BACK!🚨Atlantic City. July 17th and 18th. Two days on objections, in-home sales, and the real conversations your techs are losing right now. Tickets and VIP info at wastenodaybootcamp.com [http://wastenodaybootcamp.com]   Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://wastenoday.pro/BCC [https://wastenoday.pro/BCC] Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup [https://wastenoday.pro/FBgroup]   Trapper Searles is an entrepreneur, inspirational speaker, author, and energy life coach whose journey has been shaped by both business success and personal adversity. He founded The Garage Door Doctor at 21 and spent nearly two decades building it into a trusted company in Denver. Through challenges including a difficult childhood, marital struggles, and becoming the full-time caregiver for his wife after a catastrophic brain injury, Trapper developed a deeper understanding of fulfillment and purpose. Today, he shares those lessons through coaching, speaking, and his book I Survived Suicide by Killing Myself, helping others find meaning beyond achievement and material success. In this episode, we talked about pressure, relationships, expectations, burnout, success...