23mile Podcast | Founder Exits, Scaling & All the Hard Bits
Matt Williamson and his co-founder James targeted $1.5M for their seed round during YC Demo Day. They walked away with just $750K. At the time, it felt like failure. A year later, Matt realised it was the best thing that happened to them. With under $1M raised, zero marketing spend, and a 4-person team, they scaled Vizzly to a life-changing exit to WPP's Gain Theory in under 3 years. In this episode, Matt breaks down the 100% customer churn that forced a pivot six weeks before Demo Day, why Tom Blomfield told them to stop fundraising and focus on revenue, and how a small preference stack turned a modest exit into a major outcome. If you've ever wondered whether raising less might actually be more, this one's for you.
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