Accelerate with Amber
What does it really take to build a business rooted in care, not just clinical expertise? In this episode of Accelerate with Amber, Amber sits down with Trish Murray, Licensed Behavior Analyst and Co-Owner of Surfside ABA Therapy, to talk about the journey of building a people-first practice in the world of ABA. Trish shares how her background across multiple ventures shaped her approach to leadership, why understanding behavior goes far beyond the clinic, and how applying ABA principles can transform not just clients—but teams, systems, and outcomes. They dive into the realities of growing a practice, balancing clinical integrity with business demands, and what it looks like to lead with intention in a space that impacts families every day. If you're building, scaling, or leading in healthcare—or simply want a new perspective on behavior, leadership, and growth—this conversation delivers.
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