Oreoluwa Macaulay on Law, Poetry, Faith & Purpose: A Life Beyond One Calling

The Difference Between Dreamers and Doers | Ariyo Ifiok Adebanjo

What separates dreamers from doers? In this episode of Amazing Exploits, I sit down with filmmaker, cinematographer, designer, and creative entrepreneur Ariyo Adebanjo to explore the mindset behind building a meaningful creative life. From his journey from Computer Science to filmmaking, design, storytelling, and music, Ariyo shares why talent alone is never enough. We talk about taking action before you're ready, pursuing excellence, collaborating with the right people, creating with purpose, and how faith shapes the way he approaches both life and work. We also discuss the responsibility of African creators to tell better stories, the lessons he's learned through collaboration, and practical advice for young creatives trying to build with limited resources. If you've ever felt stuck waiting for the perfect time, the perfect opportunity, or permission to begin, this conversation is for you. In this episode: * Building a creative career without waiting for permission * The role of faith in creativity * Why excellence is a long-term advantage * The power of collaboration and community * Storytelling, purpose, and creating meaningful work * Advice for young creatives starting from scratch If you enjoyed this episode, follow Amazing Exploits on Spotify and share it with someone who needs the reminder to stop waiting and start creating.

What It Takes to Build a Career, Company and Community in Tech | Abiola Rasaq

What does it take to build a career, company, and community in tech? In this episode of Amazing Exploits, I sit down with Abiola Rasaq, Founder and Chief Testing Officer at The Bug Detective (TBD), a Quality Assurance as a Service (QAaaS) company serving clients across Africa. Abiola's journey is anything but conventional. With a background in History and International Studies, she transitioned into software testing, built a thriving career in Quality Assurance, founded a company, and created platforms like TestFest and Women in Test that have helped thousands of testers learn, connect, and grow. We explore the future of QA in the age of AI, the realities of building a tech career today, the challenges women face in the industry, and what it takes to build trust, find support, and create opportunities for others. Abiola also shares lessons from training thousands of software testers across Africa and why doing great work must be paired with communicating your impact. Whether you're considering a career in tech, growing a business, leading a community, or simply looking for inspiration to create meaningful impact, this conversation is filled with practical insights and hard-earned lessons. Connect with Abiola Rasaq: https://www.instagram.com/biola.rasaq/ [https://www.instagram.com/biola.rasaq/] Connect with Joshua Olaniyi: https://www.instagram.com/amazinggjosh/ [https://www.instagram.com/amazinggjosh/] Enjoyed this episode? Follow Amazing Exploits on Spotify and share it with someone building their own path.

Why Most Businesses Waste Money on Ads | Ebuka Chidube, Senior Marketer at PiggyVest

Why do so many businesses spend money on ads and still struggle to grow? According to Ebuka Chidube, Senior Digital Marketing Specialist at PiggyVest, many businesses are trying to accelerate growth before they've proven that customers actually want what they're selling. In this episode of Amazing Exploits, Ebuka shares lessons from building growth strategies for companies across fintech, education, fitness, media, and technology.  We explore what separates businesses that scale from those that burn through marketing budgets, why organic traction matters before paid advertising, and how founders, creators, and professionals can use content, data, and customer insights to grow sustainably. We also discuss the realities of growth marketing in Nigeria and Africa, the mistakes businesses make when running ads, how creators can build stronger brands, what it takes for African businesses to compete globally, and the marketing trends that will shape the future. If you're building a business, growing a career, creating content, or developing a personal brand, this conversation is filled with practical insights you can apply immediately. — Connect with Ebuka Chidube: https://www.instagram.com/theexodigital/ [https://www.instagram.com/theexodigital/] Connect with Joshua Olaniyi: https://www.instagram.com/amazinggjosh/ [https://www.instagram.com/amazinggjosh/] Follow Amazing Exploits for more conversations with founders, creators, and industry leaders sharing the lessons behind their amazing exploits.

She Started a Marketing Agency at 23 — 7 Years Later, Here's What She Learned | Seun Koshoedo

What does it take to build a business that lasts? In this episode, I sit down with Seun Koshoedo, Founder and Chief Vision Officer of Xcentrique Media, to discuss her journey of building a marketing and communications company for over seven years, starting at just 23 years old. Seun shares the personal experiences that shaped her—from losing her father at the age of five and being raised by a resilient mother, to discovering the power of faith, mentorship, and community in navigating life and business. She reflects on the people God strategically placed in different seasons of her life, the lessons she learned through internships and early career opportunities, and how those experiences gave her the confidence to pursue entrepreneurship. We also explore her decision to gain corporate experience at CWG, where she rose from Head Brand Strategist to Head, Brand & Marketing Communications, and led a major rebranding effort for a legacy company. Beyond her personal story, Seun breaks down why data is essential for business growth, how companies can use frameworks like SWOT Analysis, PESTLE Analysis, and the BCG Matrix to make better decisions, what established brands must do to stay relevant, and how underdogs can compete in crowded markets. This conversation is filled with lessons on entrepreneurship, leadership, resilience, strategy, faith, and the courage to pursue a bigger vision. If you enjoyed this conversation, follow for more conversations with founders, executives, creatives, and business leaders sharing the lessons behind their journeys. ___ Connect with Seun Koshoedo: https://www.instagram.com/seun_kosh/ [https://www.instagram.com/seun_kosh/] Connect with Joshua Olaniyi: https://www.instagram.com/amazinggjosh/ [https://www.instagram.com/amazinggjosh/]Xcentrique Media: https://www.xcentriquemedia.com/ [https://wiicreate.com/]

How Oreoluwa Shonibare Built WiiCreate: 8+ Years of People, Relationships & Growth

What does it take to build a business that lasts? In this episode, I sit down with Oreoluwa Shonibare, Co-Founder and CEO of WiiCreate, to unpack the lessons he's learned from over 8 years of building a business in Nigeria. We talk about the power of relationships, earning trust, growing through referrals, navigating a co-founder exit, finding the market before building, and staying consistent through economic uncertainty. Oreoluwa shares candid insights on entrepreneurship, people, leadership, customer acquisition, and the realities of building a company from the ground up. He also reflects on the opportunities within Nigeria's merchandising industry and what he would do if he were starting over today with ₦1,000,000. Whether you're a founder, creative, freelancer, operator, or someone building something meaningful, this conversation offers practical lessons on growth, resilience, and playing the long game. ___ Connect with Oreoluwa Shonibare: https://www.instagram.com/amb.ore/ [https://www.instagram.com/amb.ore/] Connect with Joshua Olaniyi: https://www.instagram.com/amazinggjosh/ [https://www.instagram.com/amazinggjosh/] WiiCreate: https://wiicreate.com/ [https://wiicreate.com/]