Behind the Curtain: Data, Marketing, Entertainment, and Storytelling
This week I break down the biggest strategic shifts happening across Hollywood, streaming, music, creators, and consumer products. Topics include: - The Mandalorian and Grogu and the streaming-era theatrical challenge - the algorithmic marketing strategy behind the Masters of the Universe premiere - why Off Campus became one of the week’s biggest ecosystem-level breakouts - MrBeast’s push toward 500 million subscribers - the rise of internet-driven talent discovery - Disney’s expanding Formula 1 strategy - and why entertainment companies increasingly think in ecosystem loops rather than standalone releases (powered by Google)
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