Built By Her Podcast

What Marketing Actually Means for Your Business | Laura on Strategy, AI & Building a Marketing Business

41 min · 23. Apr. 2026
Episode What Marketing Actually Means for Your Business | Laura on Strategy, AI & Building a Marketing Business Cover

Beschreibung

What actually is marketing… and why do so many business owners leave it until last? In this episode of the Built By Her Podcast, Georgie sits down with Laura Vout, founder of Laura About Marketing, to talk about what marketing really means, why it matters so much for small businesses, and how to know when it’s time to stop trying to do it all yourself. Laura shares her journey from a corporate marketing career into running her own business, after redundancy gave her the push to finally back herself. From managing marketing in large companies to now helping smaller businesses connect the dots between social media, email, websites, strategy and growth, this conversation is packed with honest insight and practical advice. Together, Georgie and Laura chat about the difference between brand and marketing, how social media has changed the way businesses need to show up, why authenticity matters more than ever in the age of AI, and what small business owners should actually focus on when they’re feeling overwhelmed by marketing. In this episode, we talk about: ✨ What marketing actually means beyond just social media  ✨ The difference between brand and marketing  ✨ Why marketing is often underestimated until business slows down  ✨ How social media has changed the way brands connect with people  ✨ AI, authenticity, and why real content still matters  ✨ SEO vs AEO and how people are now searching differently  ✨ How often you should really update your website  ✨ Whether blogs still matter in 2026  ✨ Why doing your own content is harder than it looks  ✨ The reality of leaving corporate and starting your own business  ✨ Pricing your services and communicating your value  ✨ How to know which marketing activity is actually worth your time  ✨ When it’s time to outsource your marketing This episode is a brilliant listen for any business owner who feels like they should be doing more marketing, but isn’t sure where to start, what actually works, or whether they’re spending time on the right things. Guest: Laura Vout Instagram: @laura.vout TikTok: @laura.vout Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

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16 Folgen

Episode The Hidden Power of Visualisation in Architecture & Design | Helga Heins Cover

The Hidden Power of Visualisation in Architecture & Design | Helga Heins

In this episode of the Built By Her Podcast, Georgie sits down with Helga Heins, founder of Insight Studio 3D, to talk about architecture, visualisation, moving countries, and what it really takes to build a creative business from the ground up. Originally from Colombia, Helga shares her journey from studying and working in architecture alongside her father, to relocating to the UK and navigating an entirely new industry, different regulations, a new language, and eventually taking the leap into self-employment. With a passion for design and 3D visualisation, Helga now helps architects, interior designers, and property developers bring projects to life before they're even built. But this conversation goes far beyond beautiful images. We talk about: ✨ Moving to the UK and rebuilding your career from scratch ✨ The realities of working in a male-dominated industry ✨ Why 3D visualisation is more than just a "pretty picture" ✨ How visualisation can save time, money and costly mistakes ✨ The impact of AI on creative industries ✨ Going from full-time employment to self-employment ✨ The challenges of finding clients and building confidence ✨ The importance of networking and finding your community ✨ Managing the highs and lows of entrepreneurship ✨ Learning to believe in yourself before anyone else does This episode is an honest conversation about resilience, creativity, and having the courage to pursue the life you want, even when it means stepping into the unknown. Whether you're thinking about starting your own business, navigating a career change, or simply curious about the world of architecture and visualisation, Helga's story is a reminder that growth often begins just outside your comfort zone. Guest: Helga Heins Founder of Insight Studio 3D Instagram: @insightstudio3d LinkedIn: Helga Heins Producer: @NozzleMedia Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

Gestern28 min
Episode From Corporate Life to Two Businesses | Claudia Bosin on Spotting Opportunities, Taking Risks & Building Brands People Love Cover

From Corporate Life to Two Businesses | Claudia Bosin on Spotting Opportunities, Taking Risks & Building Brands People Love

In this episode of the Built By Her Podcast, Georgie sits down with Claudia Bosin, founder of LNO Piercing Studio [https://www.lnopiercing.com/] and co-founder of SoFetch, [https://sofetchstudio.com/]to talk about entrepreneurship, building multiple businesses, and the realities of creating brands from the ground up. After leaving the corporate world, Claudia spotted a gap in the market for a dedicated piercing studio in Cheltenham and taught herself an entirely new skill to make it happen. Fast forward a few years, and she's now running two successful businesses while preparing for her biggest new role yet: becoming a mum. This episode is packed with honest insights into what it really takes to start a business, from trusting your instincts and finding the right premises, to hiring a team, securing funding, and learning everything on the go. We talk about: ✨ Leaving the corporate world to start a business ✨ Teaching yourself a completely new skill ✨ Why trusting your gut matters in business ✨ Building Cheltenham's first dedicated piercing studio ✨ Opening and growing SoFetch dog grooming salon ✨ Spotting gaps in the market and turning ideas into reality ✨ Funding, business plans and approaching banks ✨ Hiring the right people and building a strong team culture ✨ The realities of running multiple businesses at once ✨ Entrepreneurship, freedom and designing your own life ✨ The importance of networking and finding your people ✨ Why research is one of the most valuable tools for any entrepreneur This episode is a brilliant listen for anyone thinking about starting a business, growing an existing one, or wondering whether they should take the leap on an idea they've been sitting on. Guest: Claudia Bozin Founder of LNO Piercing Studio & SoFetch Instagram: @lnopiercing @sofetchchelt Producer: @NozzleMedia Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

4. Juni 202631 min
Episode Energy, Clutter & The Reason Your Home Feels “Off” | Chrissie on Feng Shui & Lifestyle Design Cover

Energy, Clutter & The Reason Your Home Feels “Off” | Chrissie on Feng Shui & Lifestyle Design

In this episode of the Built By Her Podcast, Georgie sits down with Chrissie Steinham, Energy Design Consultant & Strategist and founder of, to talk about the connection between our homes, our nervous systems, and the way we feel day to day. From interior design and Feng Shui, to clutter, burnout, motherhood, and building a business around your life, this episode explores how our environments can either support us or completely drain us, often without us even realising. After experiencing post-natal depression and anxiety following the birth of her son, Chrissie began exploring the deeper relationship between people and the spaces they live in. What started as curiosity around Feng Shui and environmental psychology eventually led her to completely retrain and launch a new business helping people create homes and workspaces that feel calmer, more aligned, and more supportive. We talk about: ✨ How your environment impacts your mood, stress & nervous system ✨ The psychology behind clutter ✨ Feng Shui explained in a realistic, practical way ✨ Creating homes that feel calm, supportive & intentional ✨ Using your home like a vision board ✨ The “messy middle” of building a business ✨ Identity shifts after motherhood ✨ Entrepreneurship, personal growth & imposter syndrome ✨ Why your home should support the life you actually want This episode is such an interesting conversation around self-development, interiors, energy, and the emotional side of building both a home and a business. Guest: Chrissie Steinham, Feng Shui Lifestyled [https://fengshuilifestyled.com/] Instagram: @fengshuilifestyled Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

21. Mai 202636 min
Episode The Truth About Money, Motherhood & Running a Business | Hannah Matthews on Leadership, Finance & Doing It All Cover

The Truth About Money, Motherhood & Running a Business | Hannah Matthews on Leadership, Finance & Doing It All

In this episode of the Built By Her Podcast, Georgie sits down with Hannah Matthews, Head of Assurance & Accounts at Optimum Accountancy, to talk about the realities of finance, leadership, business growth, and balancing motherhood alongside a demanding career. From returning to work just three months after maternity leave, to navigating leadership whilst raising young children, Hannah shares the honest reality behind building a successful career without completely losing yourself in the process. We also dive into: ✨ The difference between accountants and bookkeepers ✨ Why business owners need strategy, not just spreadsheets ✨ Financial planning, pensions & future-proofing your life ✨ Delegation, burnout & learning to ask for help ✨ The pressure women put on themselves in leadership ✨ Why money conversations shouldn’t feel so taboo ✨ AI, automations & tools that can genuinely save time in business This episode goes far beyond finance. It’s a conversation about ambition, identity, confidence, and creating a business that supports your life, not just your workload. Guest: Hannah Matthews Head of Assurance & Accounts at Optimum Accountancy [https://www.optps.co.uk/] Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

14. Mai 202656 min
Episode From Young Mum to Business Owner | Antonia on Bookkeeping, Backing Yourself & Building a Business Around Family Cover

From Young Mum to Business Owner | Antonia on Bookkeeping, Backing Yourself & Building a Business Around Family

From Young Mum to Business Owner | Antonia on Bookkeeping, Backing Yourself & Building a Business Around Family In this episode of the Built By Her Podcast, Georgie sits down with Antonia, founder of A B Accounts Support, to talk all things bookkeeping, business finances, and what it really looks like to build a career around your life...not the other way around. From becoming a mum at 23 and spending five years out of work, to accidentally falling into bookkeeping and eventually launching her own business, Antonia shares the honest reality of rebuilding confidence, learning on the job, and creating a business that supports both her clients and her family. This episode is packed with practical advice for business owners who feel overwhelmed by finances, bookkeeping, VAT, invoicing, subscriptions, and everything in between, but it’s also a really relatable conversation about self-belief, flexibility, and taking opportunities even when you don’t feel “qualified enough.” In this episode, we cover: *  What a bookkeeper actually does (and why they’re different to an accountant)  *  Why bookkeeping isn’t just “reconciling transactions”  *  How a bookkeeper can actually save you money  *  The benefits of having someone manage invoicing and payment chasing  *  Why separating your accounts from your day-to-day business can reduce stress  *  Starting a business as a sole trader vs limited company  *  The importance of getting financial support early in business  *  How Antonia accidentally fell into bookkeeping after becoming a mum  *  Learning on the job without previous experience  *  Completing AAT qualifications whilst working and raising children  *  Why you don’t need your whole career figured out in your early 20s  *  Building a business around flexibility and family life  *  Xero vs other accounting software  *  The value of personalised financial support for small business owners  This episode is such a refreshing reminder that careers don’t always follow a straight line and sometimes the best opportunities come from simply saying yes and figuring it out as you go. Guest Details Guest: Antonia Burgess  Instagram : @abaccountssupport [https://www.instagram.com/abaccountssupport?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] Linkedin: Antonia Burgess [https://www.linkedin.com/in/antonia-burgess-i-ab-accounts-support-a964183a4/] If you’re a business owner who’s been putting off sorting your finances, this episode will make bookkeeping feel a whole lot less intimidating. Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

7. Mai 202633 min