Business of Speed Podcast

Briatore and de Meo Bring Gucci to Alpine F1 for $150M

6 min · 27. Mai 2026
Episode Briatore and de Meo Bring Gucci to Alpine F1 for $150M Cover

Beschreibung

Alpine just sold its F1 title sponsorship to Gucci for a reported $150 million across three seasons. From 2027, the team will race as the Gucci Racing Alpine Formula One Team in Gucci's colors, ending BWT's five-year pink era. Vincenzo and Lali break down what the deal actually buys: the Briatore and de Meo reunion that made it happen, why Kering's first F1 title partnership lands now with Alpine sitting fifth in the constructors, what 24 races a year as a Gucci runway means for the brand, and whether Alpine is quietly trading on-track ambition for lifestyle leverage. Discussed in this micro episode: * The Briatore, de Meo, and Bellettini negotiation * Gucci Racing as a platform with its own logo and roadmap, well past a sticker on a sidepod * F1's luxury build-up: Gucci on Alpine, Louis Vuitton on the trophy * Alpine's valuation curve and the private equity interest circling Enstone * Capsule collection potential at every Grand Prix * Whether the Mercedes power unit and a P5 start change the read on this deal Hosted by Vincenzo Landino and Lali Michelsen.

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Episode The Godfather of Porsche Racing: Alwin Springer Cover

The Godfather of Porsche Racing: Alwin Springer

Alwin Springer arrived in Toronto in 1965, planning to spend a couple of years before heading to the United States. He never really left racing again. On this episode, Vincenzo and Lali talk with the man Porsche calls the Godfather: a former mechanic, co-founder of Andial, and past President and CEO of Porsche Motorsport North America. Springer explains how three broken Porsche engines became his ticket into Vasek Polak's shop, how a confiscated Rolodex pushed him to start his own business in 1975, and how Andial's 935 won the 1983 24 Hours of Daytona before the 962 took over the decade. He also talks about running Jody Scheckter's Can-Am program in 1973, the seven months his team spent cracking the 962's engine computer with the help of a Silicon Valley engineer, and why he's advised Porsche Motorsport for more than two decades without signing a contract. Ask him about Balance of Performance, and he'll tell you the same thing he's told IMSA for years: he wouldn't take that job for a million dollars.

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