CONFESSIONS OF THE CRAFT

Confessions of the Craft: Episode 56 - Shade Tree Farm Inc.

13 min · 31. März 2026
Episode Confessions of the Craft: Episode 56 - Shade Tree Farm Inc. Cover

Beschreibung

In this episode of Confessions of the Craft, Shawn Brawn from Shade Tree Farm shares how his family’s three generation 350‑acre Central Florida tree farm has transformed through smarter growing practices, strategic pricing, and a commitment to planting even during the toughest years. He talks with host  Matt McNulty about surviving the 2008–2015 downturn, choosing tree varieties that grow faster, and using inventory age to guide pricing. Sean also encourages growers to lean into digital marketing with simple, consistent videos that help build customer trust. Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online [https://www.siteone.com/online] YouTube: https://bit.ly/3wGaeJ6 [https://bit.ly/3wGaeJ6] Facebook: https://Facebook.com/SiteOneLandscape/ [https://Facebook.com/SiteOneLandscape/] Twitter: https://Twitter.com/SiteOneSupply [https://Twitter.com/SiteOneSupply] Instagram: https://Instagram.com/SiteOneSupply/ [https://Instagram.com/SiteOneSupply/] LinkedIn: https://www.linkedin.com/company/siteone-landscape-supply/ [https://www.linkedin.com/company/siteone-landscape-supply/]

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Alle Folgen

63 Folgen

Episode Confessions of the Craft: Episode 62 - On Top of the World Communities Cover

Confessions of the Craft: Episode 62 - On Top of the World Communities

Host Max McGee catches up with Andy Jorgensen, Director of Community Maintenance Operations at On Top of the World Communities in Ocala, FL at GCSAA. This episode covers everything from record‑cold Florida weather to why face‑to‑face relationships still matter in a tech‑driven industry. Andy shares his perspective on the rise of robotic mowers, how to adapt new technology without losing craftsmanship, and what strong leadership and culture look like during long renovations and tough stretches Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online [https://www.siteone.com/online] YouTube: https://bit.ly/3wGaeJ6 [https://bit.ly/3wGaeJ6] Facebook: https://Facebook.com/SiteOneLandscape/ [https://Facebook.com/SiteOneLandscape/] Twitter: https://Twitter.com/SiteOneSupply [https://Twitter.com/SiteOneSupply] Instagram: https://Instagram.com/SiteOneSupply/ [https://Instagram.com/SiteOneSupply/] LinkedIn: https://www.linkedin.com/company/siteone-landscape-supply/ [https://www.linkedin.com/company/siteone-landscape-supply/]

Gestern18 min
Episode Confessions of the Craft: Episode 61 - Rugged Earth Landscaping Cover

Confessions of the Craft: Episode 61 - Rugged Earth Landscaping

In this episode, we sit down with Sean of Rugged Earth Landscaping and Wild Landscape Lighting, a former supply teacher turned owner of an award‑winning, full‑service landscape firm in Muskoka and President of Landscape Ontario’s Muskoka North chapter. Sean shares how his teaching background shaped his communication style, team leadership, and client relationships, and why people‑first leadership and thoughtful design help elevate both projects and the industry.  Plus, hear about his 340-foot-long recycling waterfall and rapids system project under a bridge-house. Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online [https://www.siteone.com/online] YouTube: https://bit.ly/3wGaeJ6 [https://bit.ly/3wGaeJ6] Facebook: https://Facebook.com/SiteOneLandscape/ [https://Facebook.com/SiteOneLandscape/] Twitter: https://Twitter.com/SiteOneSupply [https://Twitter.com/SiteOneSupply] Instagram: https://Instagram.com/SiteOneSupply/ [https://Instagram.com/SiteOneSupply/] LinkedIn: https://www.linkedin.com/company/siteone-landscape-supply/ [https://www.linkedin.com/company/siteone-landscape-supply/]

15. Juni 202630 min
Episode Confessions of the Craft: Episode 60 - JB Landscape & Irrigation Cover

Confessions of the Craft: Episode 60 - JB Landscape & Irrigation

In this episode of Confessions of the Craft, host Matt McNulty chats with James of JB Landscape & Irrigation, a Groveland, FL contractor specializing in irrigation, including temporary irrigation for roadside and new construction projects. From leveraging battery and solar‑powered systems, to a detail‑driven work philosophy, to keeping crews motivated in Florida heat, James shares how niche expertise and strong manufacturer support drive success.  Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online [https://www.siteone.com/online] YouTube: https://bit.ly/3wGaeJ6 [https://bit.ly/3wGaeJ6] Facebook: https://Facebook.com/SiteOneLandscape/ [https://Facebook.com/SiteOneLandscape/] Twitter: https://Twitter.com/SiteOneSupply [https://Twitter.com/SiteOneSupply] Instagram: https://Instagram.com/SiteOneSupply/ [https://Instagram.com/SiteOneSupply/] LinkedIn: https://www.linkedin.com/company/siteone-landscape-supply/ [https://www.linkedin.com/company/siteone-landscape-supply/]

31. Mai 202613 min
Episode Confessions of the Craft: Episode 59 - Victory Green Cover

Confessions of the Craft: Episode 59 - Victory Green

In this episode of Confessions of the Craft, Tony Groves of Michigan shares how he’s built a niche business creating custom food plots for white‑tailed deer. Blending his passion for hunting with habitat management expertise, Tony discusses nutrition, equipment investments, mentorship, and the challenges of understanding deer behavior. Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online [https://www.siteone.com/online] YouTube: https://bit.ly/3wGaeJ6 [https://bit.ly/3wGaeJ6] Facebook: https://Facebook.com/SiteOneLandscape/ [https://Facebook.com/SiteOneLandscape/] Twitter: https://Twitter.com/SiteOneSupply [https://Twitter.com/SiteOneSupply] Instagram: https://Instagram.com/SiteOneSupply/ [https://Instagram.com/SiteOneSupply/] LinkedIn: https://www.linkedin.com/company/siteone-landscape-supply/ [https://www.linkedin.com/company/siteone-landscape-supply/]

15. Mai 202614 min
Episode Confessions of the Craft: Episode 58 - Felix Diversified Services Cover

Confessions of the Craft: Episode 58 - Felix Diversified Services

From hand-dug irrigation ditches to leading a commercial installation business, Jeremiah Felix’s story is built on grit and adaptability. In this episode, the 20-year industry veteran shares how necessity pushed him to start his own company, why training from the ground up matters, and how family has become part of the business. Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online [https://www.siteone.com/online] YouTube: https://bit.ly/3wGaeJ6 [https://bit.ly/3wGaeJ6] Facebook: https://Facebook.com/SiteOneLandscape/ [https://Facebook.com/SiteOneLandscape/] Twitter: https://Twitter.com/SiteOneSupply [https://Twitter.com/SiteOneSupply] Instagram: https://Instagram.com/SiteOneSupply/ [https://Instagram.com/SiteOneSupply/] LinkedIn: https://www.linkedin.com/company/siteone-landscape-supply/ [https://www.linkedin.com/company/siteone-landscape-supply/]

30. Apr. 202622 min