14 Years as a Studio Owner: How to Build a Resilient Fitness Business (Scott Williams)

Over 40's & 50's Crowd No One Is Going After (Julie Sampson)

Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active. 00:00The Journey of an Industry Veteran 07:52Empowering Women Over 40 15:36Building a Community for the Underserved 21:55Transformative Fitness: Beyond Weight Loss 26:50Dance Fitness: A Unique Approach 30:03Targeting the Over 40 Demographic 33:50The Importance of Female-Only Spaces 38:04Understanding OzActive and Its Role 43:52Advocating for Preventative Health in Fitness 49:54The Future of Fitness Education and Regulation Please Subscribe

85 Members In 6 Weeks (Palma Tette)

If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc In this episode, Palma shares his journey from outdoor boot camps to a fully booked gym, navigating burnout, launching successful group programs, and community engagement through charity events. Chapters 00:00 From Garage to Commercial Facility: The Journey Begins 11:27 Transitioning from One-on-One to Group Training 17:38 The Power of Pre-Sales and Marketing Strategies 23:43 Navigating Relationships and Business Dynamics 24:11 Transitioning from Personal Training to Group Programs 25:10 Hiring and Managing Trainers 27:29 Creating a Welcoming Gym Environment 28:26 The Impact of Parenthood on Business 30:18 Balancing Work and Family Life 32:11 Community Engagement through Fundraising Events 34:03 The Power of Trivia Nights for Community Building 39:35 Leveraging Local Connections for Charitable Causes 43:50 Future Plans and New Ventures Please subscribe

The Brutally Honest Fitness Studio Tier List (Jono Petrohilos)

If you want to scale your gym/studio you can book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] In this episode, we discuss the most effective and least effective strategies for gym owners, covering lead generation, retention, business books, personality traits, and more. They rank and analyze various approaches to help fitness professionals optimize their businesses. 00:00Ranking Fitness Business Models 10:02Evaluating Business Books for Gym Owners 19:55Lead Generation Strategies for Fitness Professionals 23:54The Balance of Marketing Strategies 26:40Referrals vs. Community Events 28:25The Power of Paid Ads 32:22Retention Strategies for Gym Owners 41:56Essential Traits for Fitness Professionals Please Subscribe

Scaling From 1 To 10 Studios (BUMP HQ)

if you want to grow your studio you can book a call here https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] In this insightful interview, founders of Bump HQ share their journey, strategies, and vision for specialized women's fitness, focusing on pregnancy, postpartum, and menopause. Discover how niche expertise, strategic partnerships, and passion drive their growth and impact in the industry Chapters 00:00 The Genesis of Bump HQ 02:57 Understanding the Unique Needs of Mums 06:07 The Importance of Specialized Training 08:54 Building Relationships with Health Professionals 12:00 Franchising: Growth and Challenges 14:54 Finding the Right Franchisees 17:58 The Future of Bump HQ 24:33 Understanding Franchisee Profiles 27:55 The Importance of Owner-Operators 30:07 Balancing Brand Consistency and Local Personality 31:58 Identifying Ideal Locations for Expansion 34:44 The Hustle Behind Franchise Success 38:14 Building Community Among Mothers 41:13 Expanding Beyond Prenatal Fitness 45:02 Strategic Growth and Future Plans Subscribe

2026 Marketing Blueprint for Fitness Studios

If you want to add 30–50 new members to your studio in the next 90 days, you can book a call directly with Jayme here https://fitnessbusinessconsulting.io/dfybc [https://fitnessbusinessconsulting.io/dfybc] Enjoy the episode. Please like, subscribe, and share with another studio owner who would find this valuable.