2025 CPG Wrapped

Gen Z Cart Check: What We Purchased This Week

Join us as we explore the latest trends in Gen Z grocery shopping, focusing on innovative brands, healthy choices, and eco-conscious products. This episode features a lively cart check with insights into favorite snacks, beverages, and household essentials that resonate with Gen Z consumers.

Startup Spotlight: Loonen ft. Co-Founder & CEO Clara Sieg

In this episode of the Gen Z CPG Podcast, Clara Sieg shares her inspiring journey from personal health challenges to founding Loonen, a premium water brand committed to transparency, quality sourcing, and sustainability. Discover how her focus on sourcing, filtration, and design is reshaping the bottled water industry and advocating for consumer trust and environmental responsibility.

Funding The Future: CPG Venture Capital ft. Katie Hotze

In this episode, Katie Hotze, President of Crave Ventures, shares her inspiring journey from consulting to founding a tech startup and leading a venture capital firm focused on CPG brands. She discusses her insights on fundraising, evaluating brands, supporting founders, and the importance of authenticity and resilience in the competitive CPG and VC landscape.

Startup Spotlight: Dirty Gut ft. Daniel Berlin

In this episode of the Gen Z CPG podcast, we welcome Daniel Berlin, the founder of Dirty Gut, a chocolate brand that incorporates probiotics for gut health. He discusses the challenges of breaking into retail, the importance of branding, some misconceptions around gut health, and the role of social media in building a community.

Startup Spotlight: Corpse Reviver ft. Anna Zesbaugh

In this month’s episode, we welcome Anna Zesbaugh, the founder and CEO of Corpse Reviver. We discuss the hydration and functional beverage category, Anna’s path to entrepreneurship, the evolution of the brand and ingredients, along with trends in hydration and functional beverages.