The World Cup Surge Isn't Here Yet. Here's What STR Operators Need to Know.

GMH Hotels: Airbnb and Ennismore May Be Each Other's Best Deal.

On this week's Good Morning Hospitality, A Skift Podcast [https://www.linkedin.com/company/goodmorninghospitality/]: Hotels Edition, Sarah Dandashy [https://www.linkedin.com/in/sarahdandashy/] and Steve Turk [https://www.linkedin.com/in/stevelturk/] break down who controls hotel demand and what it costs. Skift's Rafat Ali [https://www.linkedin.com/in/rafatali/] lays out the deal thesis nobody has written yet: why an Airbnb [https://www.linkedin.com/company/airbnb/] and Ennismore [https://www.linkedin.com/company/ennismore/] partnership could close the $2 billion gap in Ennismore's IPO valuation. From there, they get into Accor [https://www.linkedin.com/company/accor/] and H World International [https://www.linkedin.com/company/hworldinternational/]'s plan to link 430 million loyalty members, what the official government data says about FIFA World Cup 2026™ - Canada, Mexico and the United States [https://www.linkedin.com/company/fifa-world-cup-2026-united-north-america-canada-usa-mexico/] inbound tourism, and the one earnings metric that will tell operators whether hotel profits are truly broadening when Marriott International [https://www.linkedin.com/company/marriott-international/], Hilton [https://www.linkedin.com/company/hilton/], and Hyatt [https://www.linkedin.com/company/hyatt/] report Q2 this week. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠⁠StayFi⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20] & ⁠⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/biltrewards/]. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20]to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠ [http://joinbilt.com/gmh] to learn more.

Booking Holdings Is Coming for Expedia's B2B Crown.

On Monday's Good Morning Hospitality, A Skift Podcast [https://www.linkedin.com/company/goodmorninghospitality/], Brandreth Canaley [https://www.linkedin.com/in/brandrethcanaley/] and Michael Goldin [https://www.linkedin.com/in/michaelgoldin1/] break down three stories about who is building the next layer of travel distribution and what it means for STR operators. The conversation opens with a Skift scoop: Booking Holdings (NASDAQ: BKNG) [https://www.linkedin.com/company/bookingholdings/] is forming a formal B2B unit bringing together Booking.com [https://www.linkedin.com/company/booking.com/], Agoda [https://www.linkedin.com/company/agoda/], and Priceline [https://www.linkedin.com/company/priceline-com/] to take on Expedia Group [https://www.linkedin.com/company/expediagroup/], where B2B already grows at three times the rate of its consumer business. From there, Brandy and Michael dig into what Airbnb's hiring of OpenAI [https://www.linkedin.com/company/openai/]'s first global VP of creative says about the company's bet that brand is its moat against AI flattening. They close with a Visa [https://www.linkedin.com/company/visa/] Economic Insights deep dive on the great wealth transfer — $8 trillion in inherited boomer wealth heading toward travel over the next 20 years, and what that means for who STR operators will be serving. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠⁠StayFi⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20] & ⁠⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/biltrewards/]. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20]to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠ [http://joinbilt.com/gmh] to learn more.

GMH Hotels: The Supply Gap That Could Change Hotel Pricing.

On this week's Good Morning Hospitality, A Skift Podcast [https://www.linkedin.com/company/goodmorninghospitality/]: Hotels Edition, Sarah Dandashy [https://www.linkedin.com/in/sarahdandashy/] and Steve Turk [https://www.linkedin.com/in/stevelturk/] break down a week where the infrastructure of hospitality is being rebuilt from every angle. They open with the news of Mews [https://www.linkedin.com/company/mewssystems/] cutting 15% of its staff and pointing to AI and what that means for hotel operators who depend on its platform. From there, the conversation digs into why extended-stay demand just hit a four-year high while the supply pipeline thins, a setup that could open real pricing power in 2027. They also unpack Hilton [https://www.linkedin.com/company/hilton/]'s new direct booking connection with Navan [https://www.linkedin.com/company/navan/] that bypasses GDS middlemen, and close with how British Airways [https://www.linkedin.com/company/british-airways/], Delta Air Lines [https://www.linkedin.com/company/delta-air-lines/], and Cathay Pacific [https://www.linkedin.com/company/cathay-pacific/] are wiring loyalty programs into concert venues and theaters and what hotels should be taking notes on. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠⁠StayFi⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20] & ⁠⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/biltrewards/]. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20]to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠ [http://joinbilt.com/gmh] to learn more.

The Race to Own STR Distribution Just Got a Lot More Complex

On Monday's Good Morning Hospitality, A Skift Podcast [https://www.linkedin.com/company/goodmorninghospitality/], Brandreth Canaley [https://www.linkedin.com/in/brandrethcanaley/] and Michael Goldin [https://www.linkedin.com/in/michaelgoldin1/] break down who is actually controlling the relationship between a traveler and a booking right now. The conversation opens with the race among Expedia Group [https://www.linkedin.com/company/expediagroup/], Booking.com [https://www.linkedin.com/company/booking.com/], and Trip.com Group [https://www.linkedin.com/company/tripcomgroup/] to become the trusted infrastructure layer for AI agents and what that means for STR operators who depend on Airbnb [https://www.linkedin.com/company/airbnb/] and Vrbo [https://www.linkedin.com/company/vrbo/] for distribution. They also dig into how Airbnb outreached Marriott International [https://www.linkedin.com/company/marriott-international/] on FIFA World Cup 2026™ - Canada, Mexico and the United States [https://www.linkedin.com/company/fifa-world-cup-2026-united-north-america-canada-usa-mexico/] impressions while spending less, what Expedia's shoppable IShowSpeed [https://www.linkedin.com/company/ishowspeed/] video says about whether creator marketing actually converts, and what Cabo Verde's 800% surge in U.S. searches teaches operators about turning attention into bookings. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠StayFi⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20] & ⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/biltrewards/]. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20]to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠ [http://joinbilt.com/gmh] to learn more.

GMH Hotels: Hotel Owners Are Dropping the Big Brands

On this week's Good Morning Hospitality, A Skift Podcast [https://www.linkedin.com/company/goodmorninghospitality/]: Hotels Edition, Sarah Dandashy [https://www.linkedin.com/in/sarahdandashy/] and Steve Turk [https://www.linkedin.com/in/stevelturk/] are joined by Skift Editor-in-Chief Sarah Kopit [https://www.linkedin.com/in/sarahkopit/] to break down a question that is reshaping the hotel industry: is the brand still worth the price? Sarah Kopit joins for a special segment on her investigation into why hotel owners are quietly dropping the big brands as more than 1,200 franchise agreements expire by 2030. From there, Sarah and Steve dig into BWH Hotels [https://www.linkedin.com/company/bwhhotels/]' attempt to reverse years of room count decline by going upscale and overseas, Visa [https://www.linkedin.com/company/visa/]'s new consumer travel portal that puts the payment network in direct competition with the banks it powers, and Sandals Resorts International [https://www.linkedin.com/company/sandals-resorts/]'s executive chairman shutting down sale rumors while committing $225 million to renovation at $1 million per key. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠StayFi⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20] & ⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/biltrewards/]. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠ [https://stayfi.com/goodmorninghospitality/%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0%20]to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠ [http://joinbilt.com/gmh] to learn more.